How To Use Video In Your Marketing Funnel

Marketing funnels are used to pull a prospect through the sales journey from first impression to purchase (and future loyalty).

But today’s sales funnels are growing increasingly complex. The journey is no longer as simple as posting a billboard and getting a phone call from a customer. Now, you need multiple impressions across a variety of social and email platforms before a prospect will even consider clicking through to your website, let alone making a purchase.

Your audience expects (and demands) a variety of interesting, educational content that will help convince them of your brands’ worth before they’ll even give you their email address.

That’s why video has become the ultimate secret weapon in the modern day marketing funnel.

Videos are a great way to draw attention, educate, inform, inspire, and drive prospects to become customers. Video is the preferred form of content for customers and marketers alike. One-third of all online activity is spent watching video, and 51% of marketers say video has the best ROI. Better yet, social video generates 12x more shares than text and images combined.

So why not pepper video throughout your marketing funnel? With video, your sales journey will move faster, have a higher return on your investment, and draw in even more loyal clients than ever before.

In this article, we’re going to walk you through how to use video in the four main steps of the marketing funnel. We’ll give you the types of videos to use, where you should post them, and how to create a video CTA that will push people to the next step of the sales journey.

The four phases of the marketing funnel

  1. Impression
  2. Evaluation
  3. Decision
  4. Loyalty

1. Impression

The first phase of the marketing funnel refers to the initial impression your brand makes on the customer. This is also referred to as the “awareness” stage, because your prospects are becoming aware of your product and brand.

This is when your customers are introduced to you. They’re not out looking for your brand; they’re looking for answers, insights, or resources about a particular topic or question that’s related to your business. The prospect comes across you based on the content you offer that answers their questions or helps solve their problems.

Note: In some cases, the awareness phase also refers to pay-per-click ads that are specifically targeted towards customers that have previously expressed interest in the industry.

For example, Joe just got a new dog. He Googles “How to train a dog” to learn more. He comes across a piece of content from your pet store about how to train a dog using positive reinforcement. He gets more information about the topic, and now he’s aware that your online pet store exists.

2. Evaluation

In the second stage, the prospect is doing more research about your product or company to see if it will fit their needs. This is more specific about your brand.

A few days later, Joe remembers that your pet store gave great advice about how to train with dog treats. He goes back to your website to browse what kind of treats you sell. He also knows you believe in positive training techniques, so he’s curious to learn more about how your brand’s mission and values align with his own.

This is where you want to promote your brand and share your product’s unique selling point. Customers want to know what makes you special and differentiates you from the competition.

3. Decision

This is our favorite phase—the buying stage! Your prospects are looking for reasons to become your customer. This is where you can sell them on the benefits of your product and present them with other discounts, deals, and incentives.

For example, Joe’s been looking at your dog treats. Your website has a pop up that says, “Thanks for bow-wow-browsing our website! New customers receive 10% off if you enter your email.” You then send him an email with a discount coupon and facts about your dog treats. This helps provide Joe with the info he needs to make the decision to buy!

4. Loyalty

In this last phase, your customer has already made the purchase. Now your goal is to retain that customer moving forward. You want them to keep buying, and you want them to turn into an advocate for your brand—to spread the word and recommend you to their family and friends.

After Joe purchases from you, you follow up to further cultivate this relationship. Joe owns a dog now, so you could have multiple purchases from him and his other dog-owning friends in the future if you nurture this connection with more great content and offers moving forward.

How to use video in the impression stage

Using video in the first stage helps grab the prospect’s attention, provide the answers they’re looking for, and create an incredible first impression of your brand.

Goal of impression videos:

Focus on providing insights and information about topics in your field. Although you want this to be in your brand voice, you want to focus on the information and/or story more so than selling your products.

Types of video to use:

  • Explainer videos: Explain a difficult or complex concept related to your industry, like the above example, “How to train a dog.”
  • Educational videos: Give unique advice about a topic in your industry. For example, your online pet store could have a video about why chocolate is bad for dogs.
  • Story videos: Tell an inspirational story that catches people’s attention. In the case of the online pet store, it might be a story about how a lost dog found their forever home.
  • Brand value videos: Give people an idea about who your brand is and what you stand for. This is especially important for socially driven organizations. (Focus on the story, not on selling.)

Where to post:

Short videos on social media work the best during this impression stage. The prospect is not yet invested in you, so keep it short and sweet.

Post on those social media platforms where you tend to interact with your audience the most. Instagram, Facebook, Twitter, Vimeo, and Youtube are effective platforms for getting attention during the impression stage.

Read: Why your social media channel needs video right now

Call to action:

You might be able to grab their contact information at this point, but usually they’ll still want to do a little more research. We usually recommend a lower barrier to entry CTA, like directing the viewer to other content and resources (on your website or social media) to discover more relevant information.

Link to other videos you’ve created. You want to keep them looking at your content as long as possible so they can move more effortlessly into the evaluation stage.

How to use video in the evaluation stage

In this stage, people are looking to get to know your brand and products better. As opposed to generalized education and information about topics in your industry, you want to start presenting videos that are more specifically about y our business.

Goal of evaluation videos:

Present your unique value proposition. You still want to avoid the hard-sell. Focus instead on the story of your brand.

Types of video:

  • Brand story videos: This kind of content works best by showing the heart behind your brand. Show a video from your CEO. Tell the story of your founding. Share your mission and values. Demonstrate how your business is changing the world. (Learn how to create brand messaging people will remember here.)
  • Customer testimonials: These videos show former customers who love your product or service. It demonstrates how it’s changed their life and why, so your viewer can envision themselves in a similar spot. Customer testimonials are one of the most effective videos you can do to promote a high conversion rate.
  • Comparison videos: Compare your products to similar ones on the market. Don’t knock down your other competitors; just show the unique value and benefits of your product.
  • User generated content: Utilize content created by your customers and partners to create a story about your brand. This is a low cost way to engage loyalty from current customers while relating to prospective ones.

Where to post:

These sorts of videos work well in email campaigns (if you already have the prospect’s email address), social media, and pay-per-click campaigns.

They’re especially effective on websites and landing pages. A video about your brand story in your website’s “About Us” section, for example, can increase your conversion rate by nearly 80%.

Call to action:

If you don’t already have the customer’s contact info, now is the time to grab it. Ask for their email address or phone number. This encourages a greater investment from them, and it also gives you the opportunity to push the decision stage forward by having a more direct line of contact.

Don’t be over sales-y here. Just get them on your contact list.

How to use video in the decision stage

Your prospects are just about ready to make a purchase. It’s time to help them overcome any potential objections and give them the final push they need to make the decision.

Goal of decision videos:

  1. Talk about the benefits of your product or service.
  2. Instill urgency to buy.
  3. Incentivize with discounts and promotions.

Types of video:

  • Customer testimonial videos: These can be similar to the ones from the evaluation stage, but focus especially on the end result your customers achieved. Before and after videos also work really well here!
  • Tutorial videos: Show how your product or service works step by step. This level of transparency gives customers peace of mind that encourages them to convert.
  • FAQ videos: Have someone from your sales or development team answer questions and common objections. This is a great way to quell your customer’s fears and open the door to purchasing.
  • Webinars: Live webinars or live streams also work well to instill a sense of urgency that encourages people to buy right now while they’re watching.

NOTE: Videos that tell a story are always effective—at every stage of the funnel. Learn more about the importance of storytelling videos here.

Where to post:

You likely already have a direct line of communication with your prospects from the impression and evaluations stages. So you’ll want to use decision-phase videos in those direct communications, like emails from salespeople.

You can also use sales videos at the bottom of product landing pages, in sales presentations, and on product pages! Basically, post these videos anywhere you’re trying to make a sale.

Call to action:

Encourage them to buy! This means your video should have a CTA with offers and discounts. It should also show the customer where and how to make a purchase. Make the process to purchase as clean and easy as possible.

How to use video in the loyalty stage

Retention is key. You don’t want to keep pulling new customers through this funnel. It’s a lot less expensive to retain customers. Plus, those customers will start recommending you—which will bring in more customers with a fast track to the decision stage.

Goal of loyalty videos:

Thank customers for their loyalty and encourage them to spread the word about your brand. Cultivate the relationship in a genuine way that will make them want to having an ongoing connection to your business.

You can also use videos to ask for feedback that you can use to improve your products and services moving forward.

Types of video:

  • Hack videos: Give little tips about the best way to use your product. This gets the customer thinking about your product again, and shows even more awesome ways to utilize their purchase.
  • Launch videos: Give former customers access to the “inside scoop” about new products and goings on in your company. This makes them feel like an insider and part of your community.
  • Customer support videos: Have a customer service representative going through common issues customers might run into when using the product. This keeps satisfaction high and reduces the number of returns, while minimizing the load on your customer support team.
  • Gratitude videos: Show your employees and team saying thanks for purchasing the product! People love to feel appreciated. Keep it genuine and in your brand voice.

Where to post:

Send these loyalty videos in receipt emails or follow-up emails after they’ve made a purchase. This should be tailored to the products they’ve purchased and any questions/comments they’ve expressed.

Call to action:

You can encourage them to share videos and products with their friends. Or you can simply use the videos to continue building the relationship. Keep the CTA light, and then bring them through your “retention’ sales journey.

Video is the key to unlocking your marketing funnel

Marketing funnels pull your prospect from first impression through to conversion and future loyalty.

Videos enhance these marketing funnels drastically. Video provides an effective platform to share insights, tell stories, and give customers the info they need along each stage of the funnel.

Do you want your marketing funnel to show a greater rate of success? Do you want higher conversion rates at each stage?

Reach out to True Film Production to brainstorm how to use videos in your established marketing platforms—so you can start to see the rate of return that you’ve been waiting for.

We can’t wait to hear from you to begin creating a video that will tell your brand story—the story your customers have been waiting to hear!

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8 Questions To Help Find The Perfect Strategic Partner For Your Video Campaigns

The right strategic business partner can completely transform your organization and bring your success to new heights. But the wrong partner can lead you to some heavy-hitting losses—and you can’t take that risk.

The same holds true for your video partner. The video production company you choose to work with is equally as important as any other business partnership. Your video partner can (and should) become one of your biggest marketing assets as you grow your company.

It’s about so much more than just making a video. If it were just about the nuts and bolts, you could pick up some equipment and do it yourself or hire a one-and-done freelancer. It’s more than editing and equipment; you’re looking to inspire, to empower, and to tell a story about your brand through your video marketing.

A video partner will ensure that you’re telling a visual story that makes a difference, that is aligned with your goals, and that will show real results. They’re going to be a partner in your success, and they’ll be eager to grow alongside you.

The right video production partner means mutual triumph and an explosion of organizational progress.

How do you find this video strategic partner?

It starts by asking the right questions.

8 questions to consider about your strategic partner

1. What are their values?

This is the most vital and foundational part of any strategic partnership. Do your companies align on the same values and mission? Do you believe in the same goals? Does the story of their founding or current operations inspire you or hit home with you?

If you have the same core values, working together will be a breeze. Vision, communication, and general strategy will mesh together effortlessly. But a mismatch in values can make it a lot harder for your video partner to work with you and bring your vision to life—and it could lead to a loss of money, time, and resoures.

Here’s a very basic example, but the sentiment applies for micro examples as well. Let’s say you have a cruelty-free skincare company. You want to work with a video production company that goes the extra mile to ensure the safety and comfort of any animals they use on-set during the filming of their videos. Your brand rests on the foundation of not hurting animals—so you don’t want to work with a strategic partner that’s going to have a bad reputation of not withholding the same core value for animal safety.

Another basic example. If your business values transparency, you want to work with a partner who also prioritizes honesty and openness. If your partner doesn’t have the same value of transparency, communication will completely breakdown.

Don’t be afraid to ask for the company’s values to make sure it will align with a long-term partnership.

Check out True Film’s values here.

2. How will they implement your vision?

A lot of people make a mistake with the way they word this question. They’ll ask if their partner understands their vision. But you don’t want just an understanding. You want to know how this company is going to understand and then implement what you’ve expressed as the vision of your video and marketing campaigns.

This is also where you can evaluate if the company’s long-term objectives are aligned with yours. How they repeat your vision back to you can tell you a lot about how the partnership will work in the long-term.

(Tip: Help your video partner get an idea of your creative vision by showing them reference videos.)

3. Do they have complementary skillsets?

If you already have a marketing and/or media team, what will this video partnership do to complement your existing team?

A lot of organizations we work with already have an established marketing team. We’re not there to take over. We’re there to complement your existing skillset and bring new ideas and resources to the table. Our goal is to be an expansion of your team.

Make sure experience, skillsets, and ideas will be variable enough to create a comprehensive team—that together can accomplish incredible things that your team alone wouldn’t necessarily be able to on its own.

4. What is their reputation?

Ask the potential video partner for customer testimonials and case studies. (See if they have a customer testimonial video that shows off their video skills and their experience and reputation.)

Customer testimonials are awesome. But they’re handpicked and tailored. So don’t be afraid to ask around in the industry or from other people and organizations to find out about the reputation of this potential partner.

You don’t want to start working with a strategic partner that has a bad rep—and then that bad reputation spills over to taint your business as well. Take hearsay with a grain of salt, but remember that your organization’s values and future are on the line with every strategic partnership you form.

5. How do they communicate?

The basis of every good relationship is communication, and it’s no different for your strategic partnerships.

You want to work with a team that prioritizes and values communication. There’s nothing more frustrating than trying to get in touch with your partner… as the deadline is approaching… and you haven’t heard back in weeks or months.

In your initial consultations, don’t be afraid to ask the video company some questions regarding communication:

  • How often do you stay in touch?
  • Will we have standing calls or meetings each week or month?
  • What platforms (email, text, phone, in-person) do you typically use to get in contact?
  • How will we approach critiques, feedback, and difficult conversations?
  • What are your communication values?

6. What does their strategy look like?

The process of creating a video is long, complicated, and intricate. You want to work with a team that has a set system in place for ensuring all of the elements are completed effectively and in a timely manner.

But you also don’t want a partner that does the exact same thing for every client. Your needs are unique, so you want a partner that caters to you specifically.

You want a team with a set system for processes… and an open strategy for creativity and design. Before you begin work with a strategic partner, it’s okay to ask them to define their game plan as it pertains to your video marketing campaigns and strategy.

7. Do they care about growing with you?

The right strategic partner is someone who wants to grow with you. A long-term vision for your relationship can lead to mutual success and growth.

You want to avoid working with production companies that are just looking to make a quick buck with your video. They won’t care about the results of your video, because they don’t have a stake on it. Basically, does your video company actually want to create a strategic partnership with you as well?

Mutual goals = reciprocal success = massive growth.

8. Do you like them?

Do you feel like you can be open and honest with this team? Can you share your vision and ideas openly without being shut down? Do you feel like this is a meeting of the minds and an open dialogue?

You’d be surprised just how many video companies aren’t willing to stay open. They make the exact same video every time, no matter who the client is or what they’re about.

You’re going to be working with your strategic partner hopefully for years to come—so make sure they’re a team with whom you can get along, grow and flourish, and have some fun!

Bonus: What do you need to know before hiring a video production company?

Contact your video strategic partner

I’m pretty confident that you’ll want to work with our team after our initial consultation.

We believe in cultivating strategic partnerships that go the distance. We want to create a long-term vision with you. We want to be a part of your story of success.

Reach out to us to start asking these questions and see if True Film Production is the right strategic partner for your video marketing campaigns!

The post 8 Questions To Help Find The Perfect Strategic Partner For Your Video Campaigns appeared first on True Film Production.

What Is The Importance of Video Marketing?

Everyone’s talking about video marketing and its incredible success moving into the future. But why? What’s the big deal about video?

In the past couple of years, video has become the primary medium for individuals and businesses to interact with one another. In the past few months alone, video has completely revolutionized the content marketing world. From YouTube to social advertising to storytelling videos, they’re being used as the main platform for a number of individual and business purposes.

The popularity of video is constantly on the rise, and there’s no anticipated stagnation any time soon.

In fact, 78% of people watch online videos every week—and 55 view them every day! If you can grab even a minuscule percentage of those viewers, your customer base can (and will) expand exponentially.

So how can you leverage video marketing for your business?

Why (and how) should video be at the center of your digital marketing campaign?

What are the benefits of video marketing?

1. Videos rank high in search engines.

Search engines love videos. When a searcher types in a key phrase, YouTube and Vimeo videos are the first line of results that pop up. That’s because search engines know that their audience tends to prefer videos over text. They can also easily optimize video content based on keywords and comments.

Plus, the social sharing aspect of video (further discussed in #4) helps build backlinks to your video, which alerts search algorithms to the social value of the video.

By the way, Cisco projects that video will account for 80% of all traffic by the end of 2021. That means if you’re not on the video train by then, you’re already way, way behind. It’ll be way harder to catch up on your SEO juice if you’re behind than to get started right now.

2. Video conversion rate is unbeatable.

One study found that video increases conversion rate by 80%. That’s a sizable difference compared to other forms of digital marketing, which are struggling to get even 5% conversion.

Better yet, customers are up to 85% more likely to purchase a product that has video representation! If your videos or influencers’ videos show your product, customers are significantly more likely to convert through to a purchase.

That’s because it’s a lot easier for customers to watch a video than read an ad or a large amount of text. You can tell a story and stimulate an emotional response in just a minute—or even as short as six seconds. Customers want to see the product firsthand to determine if it will fit into their lifestyle—and then they’re more ready to buy.

3. Videos get viewed. A lot.

Not only is video conversion high, but views are higher too. Videos get clicked on and viewed (in their entirety) significantly more than other forms of content. There’s a belief that “motion draws attention more than static”—your eyes are naturally drawn to movement, like videos, compared to stationary objects, like text.

And it’s not a passive viewing, like an ad. People are engaged in the video (even if it’s an advertisement video). They get involved in the story in a way that gets them invested.

Pair high views with high conversion rates and engagement… and you’ve got a lot of customers coming through your door!

4. Videos are shareable.

When a video creates some sort of emotion in its viewer, the viewer wants to share that video with their friends. The more a video is shared, the wider your reach. The wider your reach (along with that higher conversion opportunity), the more people you’ll have taking action in response.

Also, as mentioned, sharing videos build backlinks to your video, channel, or website. This helps promote you on search engines and gives you serious SEO juice. This, in turn, increases the authority and credibility of your site—which brings more viewers and potential purchasers through the door.

5. Videos have the largest ROI.

There’s an expense associated with creating video, which is why some businesses have initially been shying away from investing in video.

But video has the largest return on your investment of any and all forms of digital marketing. You’re putting in a lot of money for a good quality video, but in return, you’re getting more views, more shares, more authority, and way more conversion.

Your investment is actually showing tangible results, which other forms of content marketing can’t claim true at this point.

Psst… learn how to get more bang for your buck with video production here.

6. Video is the best way to stimulate an emotional response in your target audience.

Videos can be a great tool for explaining or informing your audience. But even more importantly, they work as a way to connect with your viewer through authentic, powerful emotion.

Storytelling is the oldest tradition of mankind. People relate to one another through shared experiences and inspirational stories. We even pass information through stories. Think about how many times you tell a story in a day, whether you’re telling your partner what happened at work or explaining to your boss about the story of your project results or telling your child about the magic of Santa.

Experience the difference of an emotional story video with my Tedx Talk. See why stirring emotion is so critical to connect with your audience, disseminate information, and get your viewer to take action. When you share a story, you share a connection—that gets results!

What kinds of videos work best right now?


Livestreaming, especially on Facebook, YouTube, and Instagram, has become one of the most popular ways for businesses and influencers to interact with their audiences. The desire for livestreaming video is rapidly increasing, and it’s prepared to double in growth by 2021 to become a $70 billion industry.

You know how we said 80% of all traffic will be video by 2021? Cisco also predicts that 13% of all traffic will be live video.

Livestreaming isn’t just for Gen Z. Studies report that over 2/3 of individuals 18-34 watch live stream content regularly, and people aged 35-54 are even creating their own live stream content!

We love live video for a lot of reasons, like:

  • It creates an active engagement; viewers can comment and interact in real-time.
  • It shows your business in an authentic, genuine way without filters or editing (and customers crave authenticity)
  • People have stopped watching TV and replaced it with live streams about their favorite content, news, and events.
  • It doesn’t require a lot of equipment or editing skills, so the barrier to entry is minimal.
  • It’s a low-cost way to build your video resource library.

Learn more about the benefits of livestreaming here.

Still, livestreaming alone isn’t enough. If you only live stream without utilizing any evergreen videos, you risk looking unprofessional or lackluster. So we recommend using live streams in union with a formalized video strategy.

Case studies + customer testimonials

Customer testimonial videos show former or current clients who are in love with your product/service. These clients can’t speak highly enough of you, and they’re willing to share that passion as a part of your video marketing style. This could be a customer testimonial or review embedded in another type of video, or you could create an entire video of just customer reviews.

Similar to customer testimonials, a case study shows a specific example of how your business has impacted a client. This usually walks through a single client’s experience from start to finish, from problem to solution. HubSpot offers a great resource about how to use case studies in your digital marketing.

These sorts of videos provide concrete proof that your value proposition is effective, high quality, and successful. They’re real-life stories from real-life people—which is why they work so well!

Brand story

Customers don’t buy products. They buy brands. We’ve found that the most effective videos are those that share a story about your brand. This includes stories like:

  • How the company was founded
  • How the CEO is making changes
  • How your clients are impacted
  • How your employees feel at work
  • What your brand mission stands for
  • What your core values are

Read: How to build brand messaging people will remember

Even seemingly unrelated stories can have a huge impact. For example, in my TEDx Talk, I share the story of how being gifted toy soldiers changed my life—and led to the founding of my video production company. You wouldn’t imagine that a toy would have such an impact, but people all over the world have related to my story—and chosen to work with our team because of it.


Videos that explain how your product works or how you deliver on your service are highly effective. These videos focus on your offering’s value proposition: what makes you unique that no one else offers.

But we don’t want you to just show your product. We want you to tell a story about how that product will change your customer’s life. Maybe you show a woman running, who gets injured—but she can get back to marathon training after using your therapeutic gel. Or you show firsthand how your chiropractors fix headaches in-office.

It’s not about the product. It’s about how people will feel using your product. If you can get them to feel those same emotions while watching your video, you’ll instantly get them hooked as a customer.

Every video should tell a story that entices, engages, and encourages your audience to take the next step in your sales funnel.

What is the future of video marketing in the digital sphere?

Video is no longer a recommendation. You need to be involved in video campaigns in order to even stay in the competition, let alone win out. Video is the present and our future.

Video marketing is constantly evolving and changing (which is what makes it such a fun industry to be in!). Production companies are forced to constantly learn and adapt to the shifting atmosphere of the marketing world.

We can’t be sure where video will go next. We have a few ideas (like Tik Tok is shaping up to be the next big video platform…), but who knows what the sphere will look like tomorrow, this year, or in a decade.

True Film Production is always on the cutting edge of video marketing and technology. We don’t make yesterday’s videos. We tell stories that withstand the test of time—while using awesome tech like 3D renderings and livestreaming to enhance the video and grab your viewer’s attention.

The future of video is here, right now.

Reach out to us to see how we will start storytelling in a novel way that will show real results for your video marketing campaign.

Still not sure? Check out what you need to know before hiring a video production company here.

The post What Is The Importance of Video Marketing? appeared first on True Film Production.

What You Need To Know Before Hiring A Video Production Company

Do you know how to select the right video production company to help create your video campaigns?

Are you still making that age-old mistake of shopping around based on price, rather than on the production company’s mission, process, and value proposition?

We always get the question, “How much for a 2-minute video?” A high-value production company won’t have an answer to that, though. For us, there’s no set number or price. It can range between hundreds or thousands of dollars, entirely depending on the creative process to make that vision come to life.

It’s like asking an artist how much for a 10’x10’ painting. It entirely depends on who the artist is, what they’re painting, how long it takes, the methods they use, and the final product.

If you’re looking to create a video strategy that actually shows tangible results, your bid has to be about more than the cost.

So what should you compare in order to hire a video production company that will be the right fit for you?

production company

Get an idea of your goals

Before you start shopping around for a video production partner, you want to figure out why you’re commissioning a video campaign.

What is your purpose for utilizing video?

Start by asking yourself (or your team) the following questions:

  1. What are the goals of this video? What are we trying to accomplish?
  2. Who is the audience? What do they want to see, and why do they care?
  3. How do we want the audience to feel about the brand after watching the video?
  4. What is the call to action? How do we want this video to move us forward?

Next, you want to address your expectations. What does a successful video look like to you? What kind of results are you hoping to achieve?

Create an “after-action” report. This essentially outlines the ideal conclusion for how your video’s metrics and results will look. This includes:

  • The channels/platforms on which it’s distributed
  • Number of views
  • Click-through rate
  • Conversion rate
  • Comments/feedback
  • Social sharing
  • Engagement
  • The “non-numbers”—like how your audience will feel after watching the video

What will make you happy with the end product? Be reasonable, but don’t be afraid to dream. When you present your after-action report to a production company, they can help you determine what is feasible and how they’ll help you reach your goals.

What you should compare

How do you know if a production partner is the right fit?

1. Start with a scorecard.

A “scorecard” is similar to a job description when you’re hiring a new employee. It’s a list of the qualities you’re looking for in your video production company. You want to score each production candidate on the following questions:

  • What are you really good at?
  • What are you not good at?
  • How would your previous clients scale you 1-10?

Basically, you’re trying to get an idea of the organization’s value proposition. What does this production company bring to the table that no one else does?

From there, does their value proposition align with what you’re looking for in a partner?

2. Ask about their experience.

Inquire about the company’s experience. You want to see the quality of the video they’re outputting, the success those videos have, and the happiness of their clientele.

This is different than asking to see “relevant” work to ensure they’ve made videos in your field. In some cases, having experience in the same industry is useful. For example, True Film Production does a lot in the medical industry, so we understand the kind of language that’s needed to stay compliant.

Often, though, relevance doesn’t matter as much as creativity. You want your video production company to be a visionary and take a more innovative approach to your video. You don’t want it to look like everyone else’s video in your field.

So you want to see that the company has experience making awesome videos—but that doesn’t mean those videos have to be similar to yours. It’s more about the vibe than the content.

3. Acknowledge their core values.

What is the video production company’s mission? What do they value? And how do they approach video production with those values in mind?

Most importantly, are their values in alignment with yours? For example, True Film Production’s values are:

  • Keep growing and learning.
  • Embrace being uncomfortable.
  • Demonstrate extreme care.
  • Connect on a human level.
  • Strive for greatness.

If you’re looking for a production company that is both forward-focused and detail-oriented, then True Film Production would be top on your scorecard.

Why do values matter? Because customers want authentic, honest marketing that reveals your brand message and mission. If your production company shares a similar mission to you, they’ll better be able to make your vision come to life.

Read: Are you creating content with your mission in mind?

hire video production company

4. Inquire about their process and strategy.

What does their process look like? This is the most expensive question—but also the most important. It tells you everything you need to know about the company’s use of equipment, manpower, post-edits, brainstorming, and more.

Ask them what their strategic approach is for different types of videos. Does this production strategy align with the vision you have in your head?

5. Don’t compare apples and oranges.

We typically don’t recommend comparing bids. The number doesn’t tell the whole story. There will be a range of prices, based on all of the video production services that go into that company’s creative process.

When comparing production companies, don’t compare based on price. In fact, it’s not uncommon that the lowest bid will give you the worst result. Compare based on your scorecard, and then talk to the “finalists” about your budget.

Read: Video production costs – more bang for your buck

How to communicate your vision

Before you can select your video production partner, you want to ensure they understand the vision you’re trying to convey. Do they comprehend what you’re trying to do? And can they leverage their creative process to bring your vision to life?

So how do you communicate your vision?

  1. Find a reference video. Pull inspiration from different videos, so your production partner can get an idea what you’re looking for.
  2. Craft a creative brief. This brief essentially details everything we’ve gone through in this article: goals, audience, expectations, distribution methods, available resources, inspiration points, timeline, and budget.
  3. Go through the brainstorming process with your potential partner. The best production companies are more than willing to have an initial meeting with you to discuss ideas you have in your head—and then put their creative team on the case to get even more ideas flowing.
  4. Explain your timeline. When do you need the video by? What is the purpose of this timeline? For example, if you need a video for the Christmas season, it tells us that you’re looking to create a story that inspires during the holiday season—so your story will be inspirational.
  5. Share your budget. Your partner needs to understand what you’re trying to accomplish within the funds you have available.

Note: Sharing your budget is different than comparing based on price. When you have a good idea of a production company or two you want to work with because they’re the right strategic fit, then you want to let them know what your budget looks like. From there, they can utilize their process to ensure you get the best video—in alignment with your mission—for the best price.

Hire video production company today

As you start comparing video production services, think of what you want your end product to look like. Compare how well a company can bring your vision to life—not simply if they can make a low-cost vieeo.

At True Film Production, our value proposition is storytelling. We’ve seen fantastic results by turning every video into a story. Whether you’re selling a medical device, fundraising for a nonprofit, or spreading your brand message, it’s the story that sells. Check out this Tedx Talk to see just how powerful stories are to get results.

If you want to create a story that shows results aligned with your mission…

Then request a quote with True Film Production now.

We won’t send you a price tag. We’ll send you a strategy. We’ll send you our story, so you can see how our mission-driven purpose will help bring your visual story to life.

Reach out to us now to get started.

The post What You Need To Know Before Hiring A Video Production Company appeared first on True Film Production.

13 Strategies to Boost Your Event Marketing With Video

Our tips to promote your event effectively.

In-person live events and conferences are the most critical marketing channel to achieve business objectives and generate leads, especially for b2b and tech companies. They give you the opportunity to connect and build engaged communities while potentially turning prospects into clients. In just a few hours, hundreds or thousands of people gather in the same space to have an experience provided to them that will educate and elevate your brand experience.

With the right strategy, you will maximize your results, save time and money. You are guaranteed event ROI by incorporating video into your event. Not only can you capture enough content to support your marketing efforts for this specific event or conference but you can utilize this content for the remainder of the year through different channels. Video is a crucial tool to incorporate into your event. Here are 13 ways to use it for every step of the production.

Save the Date

If you don’t have enough details to start promoting your event but want to get people thinking about it, a Save the Date video is your solution. This puts the date on people’s mind, and onto their calendar without needing to be ready to share all of the fine details

Event Hype Video

This is a great tool to use to launch the event and get people's information. Include an overview of highlights, what to expect, what they’ll experience, speaker line up and have registration information. Promote this with a short hashtag to assist people with finding your event on social media

Event Mission Statement Video

This is where you can incorporate the backstory and inspiration of how the event came to be, include an interview with the organization’s CEO/Founder and display a thank you message for all in attendance.

Social Media Posts

Social media teasers are a good way to share some hints about your upcoming event and countdown or deadline reminders for any promotions or discounts. Keep these short and make a square version for Instagram!

Behind the Scenes

People love watching behind-the-scenes footage to give them a sense of the inner workings of the event. Take a before-event and after-event video that shows the transformation. Have someone conduct a Q&A with the panelists and speakers before they take the stage. Including personal content connects the viewer and adds a level of authenticity to your event. Customers like to able to see the faces of the crew, staff working hard on the event or see what your favorite speaker is doing just minutes before they take the stage.

Welcome Video

Welcome videos are always a nice, personal touch to have at any event. It allows you to remind your attendees of the mission and purpose of the event before it kicks off.

Speaker Announcements

Use a short video to introduce each speaker, award recipient or honoree as a visual aid. This video should tell a quick bio about who is coming on stage and what the audience will learn over the next couple of hours.

Panels/ Keynote Speakers

You can capture panels or keynote speakers then take that footage and turn it into additional content.

Sponsor/Partnerships Integration

If you have an event that has Sponsors or Partners attached to it, incorporating their brand into your event video is key. Curated footage of their involvement onsite at the event, ex. setting up their booth, interacting with the attendees, shots of their product is a great way to highlight their involvement

Live Streaming

Live streaming is so important because of the level of immediate interaction and engagement. Communicate information about your livestream in advance in order to build anticipation. When users join your live stream, they have the opportunity to ask questions, make commentary, use icons and visuals to show how they are feeling and connect with others posting on the live stream; all in a matter of seconds.

Live-streaming creates brand hype about the current event and creates FOMO. People who missed out will see how great your conference is and will be the first to sign up for next year’s event. It is a great tool to engage your attendees and those who are not in attendance. Once you put it out on various social media channels, it can generate interest through word-of-mouth.

Customer Testimonials

Testimonials give you credibility and allows you to put a face to your business. They are an important validation of your prospects from their peers, which provides a sense of trust. What were your attendee's takeaways from the event, was it a success, would they attend it again the future, how would they describe it best to someone who was not there? If you are inviting clients to your event or conference, this is a good time to capture their feedback and you can repurpose this footage for future case studies. This saves time and money from coordinating another shoot.

Thank You Video

The event is over, your guests are still talking about the great time they had. Within 24 hours, some sort of communication should be sent to your attendees. Leaving too much time between your event and your thank you message will not be effective or engaging. Your Thank You message can include a personal thank you from the founder and highlights from the night and if you already have your next event lined up, a great time to put a quick note to Save the Date.

Post Event

Event recap videos keep the buzz going for attendees and if used properly, can attract future attendees. Everyone likes to be nostalgic and reminded of their favorite times. Use your post-event video to evoke that emotion in your attendees so they’ll want to come back for more or share with their friends. Consider creating a Sizzle, a 1-3 minute highlight video that pulls from all of your event video footage. You want people to look back at your event, talk about it and share it with others. It incorporates powerful clips from the day, upbeat or emotion-provoking music, crowd interaction shows (laughing, clapping, standing ovation) and your message. Think of it as a way to get your information out to the world in a quick, effective way – like a movie trailer. It should get them amped up. Remind them that this event will be taking place again the following year.

As you can see, when you have the right strategy, video can be a powerful asset pre, during and post-event. With all of the footage that you have captured from your event, you can repurpose sound bites, key points, turn them into social media content to use throughout the year. With the right planning and video partner, you can find a way to be effective and efficient. This leads to saving not only time but money on creating your event video marketing strategy.

You now have 13 ideas of how to incorporate video at your next event and we have shared the benefits of why it’s so important to include these steps in your process.

Contact us to schedule a free consultation about how you can use video for your upcoming event.

The post 13 Strategies to Boost Your Event Marketing With Video appeared first on True Film Production.

How This Tedx Talk About Toy Green Soldiers Can Change The World of Storytelling

Have you ever had a toy that meant everything to you? Maybe it was your Raggedy Ann doll who went everywhere with you, or your GI Joe who encouraged you to go on more adventures, or your first skateboard that launched a boarding hobby for life.

It’s that toy or moment that made an impact in your life… in your personal story.

For us, toy green soldiers are at the heart of our True Film story. I’m Stanley, the founder and CEO of True Film Production. I had the privilege of sharing my Tedx Talk in Boggy Creek about how my toy green soldiers—my childhood best friends—taught me to use his imagination, strategize an “attack” plan, and create a full-fledged story from start to finish. The skills I learned from receiving that single toy changed my passion, my future career, and my mission for True Film Production.

The Tedx Talk

This Tedx talk was really exciting for me personally and for our entire team at True Film Production. I’ve wanted the opportunity to share my experience to get at the heart of our mission at True Film. But even more than that, I hope that my story can be an inspiration to other storytellers, creators, and dreamers out there. When you see my Tedx talk, I want you to see yourself in my story, in my drive, and in my passion.

In this talk, I work to draw in the audience and keep your attention by telling an age-old story, shared through my unique lens: I wanted an expensive gift, but I got a less expensive one. But it’s much more than that. I share the meaning behind the toy. I get you invested in the dream that stemmed from those little green soldiers.

Then I explain how receiving that gift was the moment mmy life launched down a new trajectory—and how those little green guys inspired me to become the storyteller I am today.

Throughout the Tedx Talk, I share stories about myself so you can get to know me. Telling you about my summer job gives you a sense of my work ethic. Quitting my job two weeks after my daughter was born to start a video production agency tells you about my adventure, passion, and commitment.

I tell you my story, so you can get to know me. By the end of the video, you should feel like a friend. You may even be inspired to pursue your own passion, or you might be excited to work with me and share your own story through video with True Film Production.

It’s the story that keeps you engaged, makes you interested, and encourages you to take action.

The Beauty of The Story

This Tedx talk is chock full of stories. From the primary through-line of the toy green soldiers to the individuals I meet throughout my experiences, to the little moments that inspire you to think of your own stories.

That’s because authentic stories build trust and foster connections. This kind of emotional response keeps you engaged throughout his talk, and even way after the talk is over. People are innately drawn to people. We all love a good story about a hero defying the odds or a princess taking control of her own destiny.

Stories are what unite us as one society, one world. Stories are inter-cultural and, in some cases, even inter-dimensional. A story about a young man in a low-income village in rural Africa who is in love with a girl out of his league is just as relatable to us if we’ve ever felt rejection. Someone in the futuristic 3000s who’s dealing with a tragedy pulls on our own heartstrings because we too have felt our own tragedies. Any story has the power to move—to hit home with the audience.

As I say in the Tedx talk, “inspiration is all around us.” Everyone has a story, and everyone’s story is relatable to an audience. It’s simply about extracting that story, sharing it in a creative way, and making that story come to life. That’s our job at True Film Production.

Storytellers set the vision for their generation. That’s why i started this company “in the storytelling business.” I’ve always been passionate about stories, and I knew that video was the perfect way to creatively and visually share stories—both for fun and for marketing.

The “Market” of the Story

Stories are powerful. So what if we tapped into that power?

Customers connect to stories. If they are inspired by what you have to say, they won’t just buy your products—they’ll become your hardcore brand ambassadors. They’ll share your stories on social media. They’ll connect with you. They’ll tell everyone about your brand, and they’ll become an integral part of your community.

We can never say it enough:

Authentic stories are the best asset your company can invest in.

Stories build relationships between company and customer. In my talk, I share the statistic that 95% of all purchase decisions happen unconsciously; it comes from a connection that we feel to people and stories about the brand, much more so than the product itself.

When a customer buys from you, they’re choosing to enter into a relationship with your business. Before they do, they want to know who they’re getting involved with. So if you want customers to buy from you, you need to humanize your brand. You want to make your story authentic, vulnerable, and real—and that’s where the true connection happens.

Your Toy Green Soldier Story

Everyone has a moment (or many) of inspiration that sparks your pathway. Maybe you were enthralled with Buzz Lightyear as a child, so you decided to go into the astronomy field. Or one day, you saw a woman at a grocery store who couldn’t afford her cart, so later in life you decided to make your mission to feed families. Or maybe you saw a video about surfers, and you decided to move to the beach.

And every business has a story too. Maybe you started your soda company because the best day of your childhood was when you had a local soda at a county fair. Or you decided to launch your animal shelter because your family used to foster animals.

Every story has a start. When you’re looking to create a mission or story for your marketing campaign, you want to try to get at the heart of what this story is—by unlocking where it began.

That’s the purpose of this Tedx Talk. The talk is captivating because it uses my stories to get you to discover the stories that matter to you. When I talk about the gift I always wanted for my 8th birthday, it gets you thinking about that “special gift” you wanted on your birthday too. When I tells you about Blake’s passion, it makes you dream about your own passion too.

So what IS your story? What kinds of stories will inspire your employees, your customers, and your community?

It’s your story to share

I couldn’t have done this Tedx Talk two years ago. I’m passionate about storytelling, but it took me a while to gather the courage to share my own story. But I decided to push myself, because I see the success our clients have when they share stories and step outside that box.

Don’t let fear hold you back from sharing your story… from making those connections… and from inspiring your community and customers.

Reach out to True Film Production to start sharing your story. It’s our job to help you find and bring your story to life—and connect with your audience and customers. Let us be your visual storytellers.

What did you think of my Tedx Talk? Did my story make you connect with me more? Leave a comment with your thoughts!

The post How This Tedx Talk About Toy Green Soldiers Can Change The World of Storytelling appeared first on True Film Production.

How To Fundraise With Emotional Storytelling Videos

How do you get donors to believe in your mission and organization? How do you stir up emotion that encourages people to open their wallets and donate to a good cause? Emotional storytelling videos.

Storytelling is the oldest form of communication—and for a real reason. It’s the best way to get a message across. A video story is how your donors will understand your organization’s goals—and where their donation fits into that equation.

How can you tell a story that will raise funds for your organization?

When to use videos to fundraise

Videos are one of the most effective ways to spread your mission and collect donations that keep you in business. You can use them throughout your fundraising campaigns, on different platforms and through different media, depending on your organization goals.

Some examples:

  • Use a video during dinnertime at a gala to thank your donors, show them where their donations are going, and encourage them to donate even more.
  • Promote a video on social media to spread awareness about a fundraising campaign.
  • Have a video playing in the background at a booth during a conference or event.
  • Use a video to start a keynote speech about your organization to grab the attention and hearts of the audience members.
  • Show a video before your annual 5K or dance-a-thon to get volunteers and donors in the spirit.

Different types of videos will each have their own requirements, so you’ll want to start by brainstorming a video strategy. Still, all fundraising videos have one thing in common: storytelling.

How to raise funds with a video

The best fundraising is often the result of some sort of emotional response. A donor makes the decision to donate because they feel a connection to your organization in some way.

The job of the video is to build that emotional connection.

So how do you do that?

Tell a story.

Stories—about real people, real situations, and real journeys—inspire or move us into action. They encourage people to donate, get involved, and spread your message.

We’ve listed the main questions you’ll want to answer to create a story that will effectively raise funds for your organization.

1. What is the central mission for your organization?

What is the mission of your organization? Why do you do what you do?

Organizations are always looking for unique fundraising ideas, but the most unique thing you can do is stay true to your own purpose, mission, and goals.

Start with the “why.” This purpose is what keeps you running everyday, and it’s the reason people will want to support your operations.

We recommend that every video start with a succinct description of your mission. Then, the stories you tell should represent and reflect that mission.

This charity:water video is all about sharing their mission. It tells you there’s a problem, it’s urgent, and then it describes what the problem is.

Not every video needs to be this mission or problem-centric. Still, like any business or product, it’s important to create a narrative around your mission.

Recommended Read: How to use your purpose to share the story behind your brand

2. What is the story of your founding?

People love, what we call, “the first story.” What was the first thing that happened that caused this organization to start? What was so frightening or moving or inspiring to the founder that they had to completely change their life to found this organization?

This video from Falling Whistles works so well because it tells the story of their founding, why they’re in existence, and what the viewer can do to take action right now. In fact, this video even starts with the words “This story begins with…”

The video ends by directing you to their website, because they’re confident enough in their story’s ability to sell you on their mission.

When you create an emotional narrative, the funds raise themselves.

Note: This is a great place for your founder to share directly to really get into the hearts of your audience.

3. How has the organization affected the population you serve?

You’ve already shared your mission, but now you want to show that mission in action. The donor needs to feel a connection to the cause, and they want to see themselves in the people or situations they’re helping.

For example, your mission is to help fund treatment for children with cancer and to support their families. Donors understand the gravity of the situation, but they don’t feel it until they hear the story of a young child with cancer who wants to be an astronaut when they grow up. Everyone remembers having dreams as a kid, and it’s a story they can relate to.

Your donors need to identify with experience of your clients in some way. That means it’s your job to humanize your population in unique, interesting ways.

“Before and after” videos work well in this situation. You want to show how people or places have been affected by the work you’re doing. For example, you could demonstrate a picture of the dead rainforest—and all the sapling trees growing in that same space ten years later thanks to the plantings of your volunteers.

It’s hard not to cry when you watch this video about Eva and her hardworking father. You hear their stories, and you see why not having access to fresh water is seriously impacting their lives on multiple levels.

Without this story, you’re hearing, “Without clean water, kids can’t get education.” But with the storytelling aspect, you understand exactly why it’s impacting the lives, emotions, and freedoms of the people in the village. It gets at the heart of the issue, which gets at the hearts of donors.

4. How has your organization affected your volunteers and community?

The reach of your organization’s impact doesn’t stop at your clients. The people who work with or volunteer for you each have their own reason or story as well, and each of your donors has their own reason for donating and getting involved.

So extend your storytelling to include the greater community as well. Share testimonials from volunteers or previous donors about why they got involved. If your donors are looking for their reasons for getting involved, words from previous donors can inspire them to find their own “why.”

Check out another charity:water video (and see which appeals to you more). Here, we see Kristin Bell visit a charity:water site. She tells you why she’s involved and what the impact is on her, her fans, and the Ethiopian community.

Recommended Read: Your team is your company’s competitive advantage

5. What does the donation fund?

If the video is specifically used for fundraising purposes, your donors want to know where their money is going. When they know why they’re giving money, they’re more likely to open their pocketbooks.

Oftentimes, you want this to reflect the mission of your organization. For example, their donations will help pay to buy new gym equipment for the kids of a low-income school. You have the mission of promoting physical activity in schools because it helps promote higher grades, higher test scores, and happier kids.

Their donation isn’t just buying new gym equipment. It’s helping to fund the physical, mental, and intellectual health of the students. Define the direct impact of the donation, backed by the butterfly effects as well.

What we like about this Love Your Brain video is that they tell you exactly what their fundraising efforts are for and where the money is going. But first, you hear the clients tell their story and reasons they love the organization, along with what the goal of the organization is overall.

6. How can donors take action?

Depending on where and how you’re presenting this video, you’ll have different calls to action for volunteers and donors. But whatever it is, you need a call to action. Whether it’s directing them to a website where they can learn more or donate, or if they can walk to the back of the event room to hand over a $5 bill—you need to give them specific steps they can take to get involved.

They won’t give if they don’t know how to give. Always end with a CTA.

This hilarious (and a little outlandish) Rainforest Alliance video presents the problem in a unique way, and it spends the majority of the video telling you all the things you should not do to help the rainforest. But they contrast their wild story by showing just how easy it is to “follow the frog” in your everyday life. They show just how easy it is to take action.

Unique fundraising ideas: the takeaways

  • Tell a story about your business.
  • Humanize the people or situations you’re serving.
  • Get donors to relate to and identify with the story.
  • Make the video’s CTA easy to take action or donate.

It’s time to create your fundraising story. Don’t wait to reach a wider audience, raise funds, and change the world with your organization.

Reach out to True Film Production to start brainstorming your next fundraising video. We’re excited to help your organization and impact grow to the next level with high-quality storytelling videos that truly make a difference.

The post How To Fundraise With Emotional Storytelling Videos appeared first on True Film Production.

How To Turn Your Internal Communications Into Social Media Content

We’re all about repurposing content whenever possible to save resources and establish cohesive branding. Most marketers assume this means just repurposing outward-facing content on different marketing platforms. But what about recycling your internal communications to market to your customers on social media? You can actually turn the internal communications inside out!

The content and videos you’re using within your organization can be some of the best forms of marketing for external customers as well. Here’s how.

What is internal communications content?

“Internal communications” refers to all of the content you use within your organization to disseminate information to executives and employees. This includes everything from company-wide announcements to department news, changes in policies to celebrating individual employee triumphs.

There are different forms of internal communications, from emails and flyers to meetings and events. In this article, we’re specifically talking about how to repurpose internal videos for social media clips. That’s because videos are becoming the most popular and successful means of communication—both inside and outside the organization. And when you create a video for your company, odds are is you want to reuse those resources for sales purposes as well.

Why repurpose internal communications content?

Just like recycling is good for the earth, recycling content is the best way to extend the resources of your business. What are the benefits of repurposing?

1. Save money

Repurposing internal communication content saves money. You’ve already paid to produce long-form content, so now you can pay a lesser amount to just do some editing of the video you already have. It’s like how you already made a meal on Tuesday, and Wednesday you use the leftovers to create a new and delicious recipe. You’re getting greater mileage on your initial content costs.

Learn how to get more bang for your buck on video production costs here.

2. Save time

It takes time and resources to create a video. There’s a lot that goes into planning and brainstorming, pre-production, filming, and post-production. You’ve already done all that work, so now you just have to do a mini-planning session to see how to reuse that awesome info in a different way.

3. Cohesive messaging

If you reuse the same content, you’re sharing the exact same brand message—which keeps your messaging consistent ad unified through all avenues. What your employees are hearing from internal communications is also what your customers will hear on your social media. This creates a cohesive brand tone that everyone—employees and customers alike—can get behind.

We believe that your employees should be your #1 customers. They should be your top brand fans and advocates. If your internal communications can build a strong sense of brand and culture within your organization, these videos will likely have the same effect with your external customers as well.

Plus, the three major elements of corporate storytelling (honesty, emotion, and messaging) should be your main points for both external and internal communications. Internal and external branding really are one in the same.

Recommended read: How to build brand messaging people will remember

4. Breaks the fourth wall

Today’s customers want real, authentic brands. They don’t want “fake” messaging or marketing. They want to know what your business is really about in everyday practice.

Sharing your internal communications is a great way to break down those barriers and give your customers the opportunity to see the “inner workings” of your business. This sort of “behind the scenes” social media content is a marketing campaign in it of itself that shows what you’re truly about—without any filters.

Repurposing internal communication content optimizes your resources while creating a unified, authentic brand message for your business.

How to recycle internal communications content

Know your goals.

Before you create any type of content, you want to know why you’re going to use that content. What is the purpose of this marketing? Why are you sharing this specific message? What’s this video going to do for your business?

Always audit your goals and design a video strategy before you start cutting and editing your internal communications.

Don’t forget: Every video, no matter how long or short, should tell a story.

Cherry-pick your key points.

What are the main points of your internal communications video? What are the main points you want to convey to your audience on social media? Find the overlap between these two, and you’ve got the video clips you can reuse.

For example, let’s say you have a video where your CEO is sharing how a new acquisition will improve the lives of employees. Your customers may not really care about the day-to-day improvements, but they do want to know how this gain will impact the brand. So you might want to pull out the part of the video where the CEO discusses why the acquisition is relevant to the brand and how it will improve your offerings to customers.

Clip it and post it. Publish on social media with a clever caption, and you’ve got a quick and effective way to show what’s going on “behind the scenes” at your business!

Start by repurposing training videos.

Training videos are one of the easiest and most effective forms of internal content to repurpose for social media use. Oftentimes, businesses will have introductory videos for new hires to explain what the brand is all about. The way you explain your business to new employees is similar to the way you’ll want to describe your brand to customers as well.

If you don’t already have branded training videos, you should definitely consider investing in them. Our clients find that training videos are their single most effective method for developing awesome employees. And to repurpose and reuse those training videos compounds these awesome benefits!

Want some ideas on how to create videos that share company culture? Check out these top 6 video examples that get at the heart and soul of their organizational missions.

Similarly, recruiting videos are made to intrigue top-level employees to your organization. What’s attracting potential employees will also be what will attract potential customers.

Reuse product sales videos.

Do you have videos that show your employees how to use or sell your products? Share parts of this with your customer so they know more about your products. The sales training video is a great way to show your customers how your product is unique and the best features of your product. See how to use a video presentation to boost your sales strategy here.

Explainer videos about your product or service get at the heart of your brand image and demonstrate the relevance of your business to your customers.

Repurpose internal communications with a production team.

You trust True Film Production to create your videos. Let us help you repurpose them as well! Even when you’re reusing the same videos, you want to establish a separate video strategy for every marketing campaign you run.

Working with a production company can ensure your strategy is well crafted for your main goals, while also putting in the legwork of actually editing the video for social media.

We’re excited to help you repurpose your internal communications for social media marketing—so you can optimize resources, promote your brand, and see results with your videos.

Request a quote now to see the magic we can work on your videos from first production through multiple reuses!

The post How To Turn Your Internal Communications Into Social Media Content appeared first on True Film Production.

How To Find The Perfect Inspiration Reference For Your Corporate Video

One of the best ways to start the brainstorming process for your corporate video is to find a reference piece that inspires you. Finding a video you like or want to emulate in some way can be a strong point of reference when beginning a consultation with a video production company.

It’s hard to pull your creative ideas out your head and explain them in conversation. A reference video helps you visualize, concretize, and flesh out your ideas.

But you can’t just go to a production company and say, ‘Hey, we really like this video. Can you make something like this?” That’s like asking someone to rewrite a Harry Potter book with giraffes as the main character. It definitely won’t turn out the way you want it to.

Rather, a reference video has the potential to be a starting point to explain the kind of form, style, tone, and message you want to get across in your own corporate video.

You can’t force inspiration, but you can help along the process of discovering new ideas. What can you do to find the perfect reference or inspiration when creating your corporate video?

What is a reference video?

A reference video is simply a point of reference you can use to gather ideas and brainstorm your own corporate video. It’s typically a video you really like (or really, really dislike), and you want to do something similar in some way.

It doesn’t mean you want to create exactly the same video. You might come to your film production consultation with five reference videos, each with a different aspect you like. You might love the videography of one video, and you might like the emotional storytelling of another, and a third might have really cool animation.

The goal of a reference piece is simply to brainstorm, share ideas, and communicate to the production company a basic understanding of what you want your corporate video to look like.

How to find corporate video references

Let’s start finding some inspiration for your own video! But how do you go about discovering a reference piece of content?

Keep your eyes peeled.

You can find reference videos from competitors, partners, players in your industry, or even companies in other industries. Inspiration is everywhere—you just have to be open to receiving the inspiration.

We’re all guilty of scrolling “mindlessly” through social media. So why don’t you make this time more productive by scrolling purposefully? Look for videos you like, save them, and jot down a note about what initially drew you into the video.

Tip: Take notes about your first impression of a video. It’s usually the first impression that leaves the longest impact.

Look outside your industry.

Sometimes, what’s working well consistently in another industry can be novel and innovative in your industry. So don’t narrow your focus to just your competitors or partners.

Consider how major players in other industries are capturing the hearts of their audience through their videos. Consider how it could work for your business as well.

Recommended read: How do you create content that tackles multiple industries?

Browse creative spaces, like Vimeo and YouTube.

Creators want to share their creations for you to watch and enjoy. The most popular avenues for sharing are Vimeo and YouTube. The two platforms are similar, though Vimeo is known for its more “artistic” aesthetic for professional creators while YouTube has a wider range of video topics and types available. They’re both worth looking into so you can see what kind of style works best for you and your audience.

Both platforms curate homepages or playlists based on your expressed interests. For example, if you watch a video about pet grooming on YouTube, you’ll start to see recommended videos that are from similar pet grooming creators. You can use these curating algorithms to your advantage to browse for videos and ideas within your industry.

Search for hashtags and keywords on social media.

Social media is a sanctuary of content. You can find endless videos—micro-videos and long IGTV videos alike—that can provide great inspiration for your own corporate video.

The best way to cut through the noise is to search for relevant hashtags on the social media platforms you use the most—and the platforms on which you post your videos the most.

This helps you get an idea of what kind of videos are doing well in your sphere through those channels. You’ll especially be able to get a good idea of video style and design.

Create a saved collection of videos.

Almost every platform on social media (including YouTube and Vimeo) allows you to save videos in your own personal collection or playlist. This means you can curate and save all of your reference videos in one spot, so you don’t have to go searching for them before your production consultation.

Keep a list of your favorite videos, add notes with your thoughts, and you’ve got a great place to start brainstorming!

Some platforms will even allow you to “share” your collections via email or messenger, so you can send True Film your reference videos even before your consult.

Know what your production consultant needs.

The process isn’t going to work well if you show us a video and say “do it like that” or “here’s our competitor’s video—do it better.” We need specifics. What do you like from videos you’ve seen? What do you dislike?

That means you’ll need to do some digging into your reference videos to fully understand which elements you want to incorporate in your own corporate video.

What are some elements we’ll want to chat about for your corporate video?

  • What is the format? For example, is this a product explainer video, an event video, or a brand mission statement video?
  • What is the tone? What emotion are you looking to stimulate in your audience? How do you want to talk and share your ideas?
  • What is the style? Are you telling a story, sharing an idea, or presenting client testimonials? How do the videography elements backup this style?
  • What is the message? What do you hope to get across to your audience?
  • What is the purpose of the video? What is your “why” and how can all of the other elements back up this primary goal?

We’re not here to just give you a cool looking video. At True Film production, we are your consultants to help you create a corporate video strategy that actually shows long-term results for your business.

Our goal is to make your visions come to life in your corporate video. We use reference videos to get a visual sense of what you’re looking for. Then, we use the rest of our innovative brainstorming and collaboration process to express your vision and make it happen.

(Psst… Check out these 7 powerful questions to get the most out of your next corporate video.)

Have a video (or a few) that you really like? What do you like about them? What do you want to do differently to stand out to your audience? Send us your initial thoughts for a free consultation about your corporate video.

We’re excited to start brainstorming your next video story together!

The post How To Find The Perfect Inspiration Reference For Your Corporate Video appeared first on True Film Production.

How Medical Storytelling Will Raise Money and Market Your Breakthrough Device

Do you know how to leverage medical storytelling to raise funds for and market your healthcare products? A promotional video might just be the ticket to growing your business, reaching patients, and changing the world.

You’re a pro at creating medical devices that save lives and make a difference in people’s health and wellness. But you need to raise money to fund the research, development, and awareness of your device. Plus, you need to find ways to get the word out about your devices to patients, doctors, and experts.

Too often, healthcare companies die or wither because they can’t find avenues to raise funds or spread awareness about their medical products. Their life-changing breakthroughs get filed away, collecting dust instead of saving lives—simply because they don’t know the opportunities for medical marketing.

We’re here to make this process a lot easier and cost-effective for you. Medical storytelling videos are currently the most impactful ways to open fundraising doors and to reach your ideal target patients.

Why should you create a video for medical devices?

While you’re in the process of bringing your medical breakthrough to life, you likely have two main goals:

  1. To raise funds to support research and development efforts
  2. To spread awareness about your device and efforts to doctors, patients, and other experts

A lot of medical companies are finding that the traditional methods of fundraising and spreading awareness are going out of fashion. Written proposals don’t grab the attention of potential investors. Sending pamphlets and salespeople to doctors’ offices isn’t enough to prove your product’s credibility anymore.

Instead, videos are becoming one of the most cost-effective ways to spread information about your medical products to potential investors and purchasers alike. Video is taking over in just about every industry—including the healthcare industry. A few quick minutes of visual storytelling about what you do, how you do it, and why you do it is an effective method for disseminating your message quickly and effectively.

Get investors

Investors love videos. When executed properly, a video can give an investor all of the information they need and stimulate an emotional response in just 2-3 minutes. It’s that sort of stimulation that gets investors interested in your business—interested enough to give you money. Plus, in a sea full of written proposals, your video will stand out and catch your potential investors’ attention.

Market your product

You can also repurpose your video as a marketing tool to showcase your product when you go to doctors or direct to patients. If your video can grab the heart (and funds) of your investors, you’ll likely gain attention from the people who will benefit from it as well.

Whether talking to an investor or a patient, your video’s goal is to demonstrate the value of your product and how it will make an impact in the industry.

Do it all—at a low cost

Video production costs may feel expensive at first. But you can use and reuse videos for investors, marketing, and sales pitches—and they actually work. You save exorbitant amounts of time, resources, energy, and costs not having to create different proposals and campaigns for each audience. All the while, you get a storytelling platform that is able to create an emotional response that urges your audience to take action.

3 factors of medical storytelling

There are three main factors you want to emphasize in your medical device video:

  1. Product info: What is the device?
  2. Brand mission: Why did your brand create this device?
  3. Selling point: Why does this device matter?

1. What is the device/product?

Before anything else, people want to know what you’re putting out. Keep the description simple. You want to condense your product’s explanation to a sentence or two that gets at the heart of what the device does and the technology behind it.

For example, from the Cochlear website: “Cochlear implants help those with moderate to profound hearing loss in both ears who are not receiving enough benefit when using hearing aids. They are designed to help you get back the sounds you’ve been missing by giving you the clarity you need to hear better and understand speech, even in noisy situations.”

The goal of this first section is to give your audience enough information to see if it’s pertinent to them and to describe how your technology is unique from (or better than) other products on the market.

2. Why did you create the device?

This is where you delve into your brand. Every company has a purpose, a history, and a mission. It’s this branding that turns you from an inventor or manufacturer into a healthcare expert.

Most healthcare companies have the purpose of helping and caring for their patients. So you need more than that to stand out. Be specific about how exactly your company is in the business of making a difference. Get more info on building a brand message people will remember here.

For example, the mission of Cochlear is: “We help people hear and be heard. We empower people to connect with others and live a full life. We help transform the way people understand and treat hearing loss. We innovate and bring to market a range of implantable hearing solutions that deliver a lifetime of hearing outcomes.”

Take this apart and they have one sentence for every “goal” of their business. You can take a similar approach when building your brand mission:

  • How you help patients
  • How you make a change in the lifestyle/wellness of your patients
  • How you make a difference in your field
  • How your company is innovating new solutions

Together, this tells the viewer what your brand is all about—and why they should invest in or buy from you.

Furthermore, you might consider delving a bit into your brand’s history along with its mission. One of the most impactful aspects of medical storytelling is sharing how your brand came to be. How did your founders and employees decide to change the industry and their patients’ lives? How did it start, how has it grown, and where are you going in the future?

Pro-tip: Put your business mission at the heart of all your content, videos, and communications. This creates a brand that people know, love, and trust.

3. Why does this device matter?

Define your value proposition and unique selling point. This is where you describe how your device is different from anything else on the market. You want to leave space to prove your product’s worth for your patients (and the doctors who are giving it to your patients).

On Cochlear’s homepage, they give you the significance of their product at the very top: “Hear now. And always. Hearing connects us to our world. To small everyday wonders and to the people and experiences we love.”

Remember that you’re selling a product—just like any other business or industry. That means you still need to demonstrate how and why this product can change your audience’s lives for the better.

Acknowledge your customer’s pain point and show how your product is the solution. In the video, you want to paint a picture that stirs up emotion about how your medical breakthrough can change the everyday life of your patients.


This is also a great place for testimonials. User testimonials help prove that your product is credible and legitimate. Social proof is one of the most successful ways to tell investors and other customers that your product is worth trying out. The best videos (that convert the most) have at least one customer testimonial.

Learn how to master your video testimonial conversions in 10 easy steps.

Should the video present studies about my medical device?

Yes and no. If you have studies that prove the efficacy of your device, you definitely want to mention the results in the video. This is a great way to substantiate credibility and efficacy. When it comes to medical products, proof is an absolute must.

But you don’t need to get into the specifics of the study. Sum up the results in a sentence or two, and then provide links to your website or medical journal where the viewer can find more information.

Pulling medical storytelling together

1. Start with what your device is. Let people know what the device does and the novel technology behind it.

2. Tell the story of your brand. Why did you want to create this product? How do you care for your patients? What makes your brand mission unique and important?

3. Tell the story of your device. What makes your product so special? How will it improve the lives of your patients and doctors? What credibility does it hold from studies and previous users?

Medical storytelling videos help you raise funds from investors, spread awareness about your inventions, and encourage doctors and patients to see the effects of your product for themselves.

Our healthcare clients have seen incredible, life-changing success from just one powerful video. You can too.

How do you relate to your audience and get their attention? See what a video can do for your medical breakthrough with a consultation from True Film Production. We look forward to brainstorming ideas to make a difference in the healthcare industry and the lives of your customers.

The post How Medical Storytelling Will Raise Money and Market Your Breakthrough Device appeared first on True Film Production.