How Music Helps Shape a Story

Stevie Wonder said it best: “Music is a world within itself, with a language we all understand.”

Music is an art form and a powerful vehicle for communicating ideas. When combined with film, video, or other forms of multimedia storytelling, it can be used as an effective tool to impact and persuade viewers.

Music’s crucial role in film & video

Even in the times of silent films, music was added to enhance the story. Still today, background music, or “the score” of a film or video, paces the story and helps it flow.

From horror to action, romance, and other genres, music sets the tone and prepares you — psychologically and emotionally — for what you’re about to see and hear.

“Music is everything,” Filmmaker Ryan Booth said. “Think about the most moving, lasting images you have in your mind from the most iconic films ever made. Is there a single moment in your mind that isn’t punctuated by music? I’d bet that there’s not a single one. Music is the thing that takes you there. It’s the vehicle. It can’t be underestimated.”

When we think of classic films like Star Wars and Jaws, we can’t imagine their existence without those iconic scores. The music has become inseparable to the story.

 

Music in advertising

The same holds true in advertising. Unknowingly, music enters into our subconscious mind, persuading — even influencing — our decisions. Commercials, for example, select music that triggers our emotions. This is why brand advertisers drop millions of dollars to license a pop tune. If we associate a positive memory or feeling with their product, we’re more likely to buy it.

 

 

 

A little science on the effect music has on our brains

Filmmakers and advertisers have known for decades — whether explicitly or intuitively — that music is a powerful persuasion tool. These days, science has confirmed it.

Studies conducted by Dr. Petr Janata have linked music, memories, and emotion to the same part of the brain: the medial prefrontal cortex. With the help of brain imaging, researchers are seeing how music can trigger emotions, activate memories, and even influence physical movement.

In short, music is much more than a tune you jam to during your afternoon commute. Research is just starting to show us just how much of an impact music has on our brains, behaviors, and lives.

How music can help shape YOUR story — and influence your audience

If you have a story to tell, then consider the significant role music can play.

If you’re crafting a story yourself…

First think about the tone or genre of your story. Is it heartfelt and emotionally heavy? Lighthearted and whimsical? Action-packed? Promotional?

Once you’ve got that nailed down, browse through music-licensing sites like Pond5 or Musicbed. With some searching, you should be able to find something that fits your story.

If you’re working with a professional storyteller…

Choose someone who not only focuses on the visual components of your story, but the equally important auditory components as well.

In the end, if you want to inject an idea into the mind of your audience, evoke powerful emotions, or even get them to take a specific action then great music coupled with a great story will help you achieve that.

“In my opinion,” said Taylor Clark, a musician, “music plays a vital role in how someone emotionally responds to film. When working side by side with the powerful storytelling of film, a beautiful experience is born.”

What’s your story? Music can help you tell it most effectively.

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Medical Device Sales Generation with 3D Animation

With the burst of technology over the last 20 years the need for a way to present information on complex devices, while they are constantly evolving has become a major requirement in the sales sector. The medical fields are a prime ground for representations of medical devices, through animation, especially 3D animation, to bring the client a complete picture of what they will experience with the actual device.  

More than ever before the edge in marketing and sales in the medical space goes to the company that stays on the cutting edge of technology and the means to best display that technology. Being able to accurately capture the nature of a complex medical device and communicate what that device looks like, can accomplish and how it can benefit the doctor and patient, are paramount to the sales process.

The more medical device technology advances, the more there is a need for 3D animations. Many devices just can’t be accurately explained with only clinical data and analysis. A scaled representation, to offering a demonstration through animation, can be the difference between an appointment for a physical demonstration and a we’ll think about it. Getting that second appointment is more often than not, gained through the use of a 3D animation.  

Background

Computer graphics have been around in one form or another for decades. The real computer animation started in the mid nineteen nineties. 3D animation soon followed and became a huge industry growing to gargantuan proportions seemingly overnight.

Today 3D animations are used in medicine, corporate settings and many types of education formats. The health fields have had a surge in the use of 3D animations to help medical and paramedical students learn the different medical devices they will use in their roles in the offices and hospitals around the world.

3D animations are used in so many different types of environments that the medical device marketer must keep up with the trend, of newer and more complex representations of their devices, all the time. The 3D medical explainer video will push the client into a place where the sale can take place, more quickly, and with customer satisfaction.

The transformative role of medical device 3D animations

How 3D Animations can save time and money, while offering a powerful tool in the sales professional’s marketing tool bag.

  • Impact – the graphics at this level are engaging and immersive, capturing the heart of the device, and bringing it to the forefront of the clients mind. The clearer the image, the more competent the information being presented, then the sale is made almost out of hand.
  • Marketing enhancement – 3D animation can offer the sales professional an insight into the medical device that no other form or communication can. The marketing of a medical device, through medical explainer videos offers a foundation to the product that no other tool of communication can. Seeing is really believing.
  • Reduce the time it takes to capture your client’s attention – The 3D medical product video and animation has nearly instant impact. It shows the product in its best light, and can fully explain a medical device to a medical professional in a short period of time and in their insider language.  
  • Explanations are simple, and easily understood for complex system – The use of medical explainer videos can simplify the complex information about a new system or medical device. The terms would help a medical professional visualize a system that uses already established techniques in new and better ways.
  • Reduce the time it takes to present the product. – the video platform, with it’s to-the-point language and imagery can present your device in a little as two minutes. The first few seconds leads the client into the product, by the 3 minute mark they can understand almost all they need to see the device in their offices.

How can it help?

  • 3D Animations can show the medical device from all angles.  Being able to rotate a medical device or procedure in a 360 degree range can offer the client a solid visualization of the product and capture their attention much quicker than even having the physical device in their presence. Seeing the bottom, or top of a large device, can change the entire tone of an appointment from indecision to desire to move to the next step.
  • On the screen display mimics the devices actual features. Clients can see what the controls and features of the device in action, without a test trial, or just from analysis. While documentation and analysis will always have a place in the sales process a 3D medical explainer video can demonstrate that information much better than an elevator speech.
  • Go right from first meeting, to the inhouse physical demonstration. The results will happen quickly with a well thought out 3D animation or medical explainer video. Whether it is big or small the device can be more easily understood in it entirety and in terms that the medical professional will relate to.

How 3D animation can boost a medical device FDA premarket time to acceptance

The all around view of a medical device, that a 3D animation can provide will go a long way to helping with a company’s premarket time to acceptance. The FDA is going to be looking for some very specific aspects to the medical device’s makeup.

The most important sale will be the regulatory submission for the device – all medical devices must meet the requirements of the FDA. There is no room for maybes in this presentation. the heart of the medical device is its presentation to the FDA for its premarket designation and acceptance. This is the devices most important sale, because without premarket approval there can be no other sale.

3D animation will bring a powerful and comprehensive presentation of all the devices functions and features – the 3D animation of a Class III medical device can provide comprehensive proof of the safety and functionality of a medical device.  How it could benefit the human population in its specific way and help doctors and paramedical professionals accomplish their goals.

The medical device explainer video will be concrete evidence of a medical devices usefulness to society and the medical community by showing the medical device as it will function, through imagery meant to explain those points in terms the professional understands.

How it will benefit patients – One of the most important aspects of the 3D animation will be to reveal how the device will benefit those it is meant to help. That is accomplished through careful documentation and representation of the features of the device.

Conclusion

Today, not having a 3D animation of your medical device will put the sales professional at an extreme disadvantage. The use of the medical explainer video is fast becoming the hallmark of the marketing and sales process. The FDA will be looking for this condensed and comprehensive presentation to lead them to the clinical analysis and study documentation. This will in turn allow the regulatory body to a full understanding of the benefits and advantages of the device, even before they delve into the stacks of backing evidence.

The sales from a 3D animation of a medical device can be quick and often. The best way to get to those sales is by reviewing a medical explainer video and a 3D animation of other devices, to see the impact and value of this powerful medium.

Contact a professional 3D animator through here.

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How to Imbue Your Company Mission With Purpose

A company’s purpose starts at the top and permeates its way down through the ranks. By the top, I don’t mean the CEO or even the board of directors, but the intangible foundations of the company as a community of people. Improving your customers’ lives through their use of your product is a purpose. Turning a profit by selling more products is not.

Great companies are those that stay true to their values and purpose through honesty and consistency. Customers and employees feel a sense of pride in associating with these companies, and that pride manifests itself in a positive internal and external culture.

Investing in your culture makes a significant impact on your brand. But due to the intangible nature of culture, you likely fall short of an explanation that does justice when trying to put your culture into words. Instead of verbally defining your culture, embrace mission statements that articulate your highest purpose and make people think “I get it” when they walk into your office.

An excellent example of having an honest mission statement is Tesla: “to accelerate the world’s transition to sustainable energy.” Tesla isn’t claiming that the car industry is perfect, nor that it is flawless itself. It does, however, address that the car industry is transitioning toward sustainable transportation and recognizes its role as a helping hand.

Define your purpose.

How is your company or brand changing the world, improving lives or progressing society? How are you doing so in a unique way that’s specific to your business? Why is your leadership passionate about this cause? I rarely see passion or drive mentioned in a mission statement, but without a burning desire to execute, none of the preceding questions will ever be answered.

What have you come up with so far? If you went around to all of your employees and customers, would they genuinely believe your responses? For a mission statement to accurately depict your purpose and the culture that it promotes, people must unequivocally agree that your statement describes the company’s future and is rooted in reality. A pie-in-the-sky quote will only serve to deflate your people’s moral as they work every day toward a goal they don’t feel is attainable. Remember that small wins matter.

Hire those who uphold your purpose.

It’s difficult to foster a positive culture and mission that people rally behind. It’s easy for a toxic person to influence others, often subconsciously, and steer them away from the principals of positivity. Leaders must immediately address all behavior that’s off mission. There will, and should, be disagreements on the merit of decisions, but effort and commitment should never come into question.

The point of a purpose-driven mission is to fire people up, to give them a reason to come into work beyond their paychecks. Find a way to make your employees’ work meaningful by making things personal and goal oriented. While perks and incentives like office games and social outings are great, it is essential that people feel engaged on a day-to-day basis. According to Gallup, only 32 percent of workers report feeling engaged on an average day at work. This stat ties in closely with a mission statement — employees who think they’re building something are more likely to be engaged. Great leaders remind everyone why they’re working on a project or staying late.

Invest in your people.

Most people don’t like to leave things unfinished. Those who do don’t belong at your company. Set expectations that align with your purpose and help build skills around these expectations. Set an example for your employees. Make sure you are arming them with the correct knowledge and tools to further your mission. It’s often cheaper and more impactful to train an existing employee than it is to hire a new one.

Leave your purpose in plain sight.

On your company website, lead with your mission statement — not just on your about page, but on the homepage. When people come to your site, they will know exactly who you are, what you do and why and how you’re going to do it. It’s the icing on the cake.

Sustaining a mission-driven, purpose-oriented company culture is an effort that involves every single team member. Leadership meetings are a tool we use to discuss and assess goals past, present and future. Once we’re all on the same page, we discuss any toxic behavior that we’ve witnessed and how to address it. This constant monitoring keeps us aligned as a team and allows us to function as one unit.

Stanley Meytin is the CEO of True Film Production, as well as a visual storyteller, entrepreneur, and diehard Jets fan.

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Why I Intern at TFP: Rachel Barrett

In this series, our lovely interns reflect on their time at TFP, share something special about themselves and discuss what our company values mean to them.

 

What are 5 interesting things about you?

  1. I got to experience two different countries while growing up. Having been born here in NYC, and visiting Ireland every summer to see my family I never expected that we would actually ever move there, but then we did. At the time I thought it was the worst thing to ever happen, but in the long run I couldn’t have imagined my life any other way, and I’m so thankful for it.
  2. Working behind the scenes in media production work wasn’t always the dream for me, in fact I actually wanted to be in front of the camera or on a stage. My eldest sister was my inspiration, she opened my eyes to the film and television world and I probably wouldn’t be interning here today if it wasn’t for her.
  3. I sang in a liturgical music choir during my time in high school, we sang Gregorian Chant (acapella religious music) in Latin and we even got to perform for the President of Ireland.
  4. I spent two weeks last summer in the absolutely beautiful country of Slovenia where I took part in a documentary workshop. I was located in this tiny, nuclear power plant village. English speakers were hard to come by, so the experience was definitely both strange and amazing.
  5. European Cinema was one of my favourite classes during college and something that I am deeply interested in. Romanian New Wave is one of my favourite genres. I wanted to experience more of European cinema so I applied to be selected as part of the student selection at Berlinale Film Festival in Berlin, Germany and was picked.

 

Did you learn something new that you never thought you would?

I think that the thing which I will certainly take away with me after my time here is the work flow. Not just the company’s workflow as a whole, but more specifically the post-production one. It’s not something that I ever thought I needed to ‘learn’ but I now know how to manage working on multiple projects at one time efficiently, and its something which I never did before interning at TFP but I know it is certainly something which I will use in the future.

 

What project did you enjoy working on the most?

So far I have found that I really enjoyed working on the True Inspirations projects. The stories are all so interesting and I really love being able to edit such uplifting content, it makes the process that little bit more enjoyable. My main role here at TFP has been in the assistant editor realm, but I also had a great time being a production assistant at the Belmont Stakes. I love being on set so this was amazing for me.

 

What is a moment at TFP that you were most proud of?

The moment that I am most proud of here at TFP was the first time I saw a video which I worked on being uploaded on the company’s social media. It’s a great feeling knowing you’ve accomplished something, no matter how small or big. Celebrate the wins!  

 

How important is team comradery at TFP?

Team comradery is very important here at TFP. I have truly never felt so welcomed and comfortable in a work environment before. Everyone at TFP wants you to succeed, they are always available to lend a helping hand and there always seems to be a real sense of joy in the office. The vibes are good.

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7 Powerful Questions to Get the Most Out of Your Next Corporate Video

Corporate videos can be boring. That’s the fact. Most of them are dull and say basically the same things, despite the product or industry they represent. Yes, you should tell the viewer who you are, what you do, and why you’re the best choice for them, but you must differentiate yourself from your competitors in order to truly sell yourself to them.

How can you get the CEO of a corporation to go deeper than just facts and open up in an interview? The answer isn’t asking them about how they increased their profit last year or speaking in company jargon to an essentially foreign audience. It’s about forming a meaningful connection with the viewer by getting them to talk about why their brand is right for them, not their company. You must be aware of how you make them feel as a customer and why that feeling is specific to you.

Scripting your video is always an option, but the most authentic answers are often unplanned and in response to strategic questions. Evoke emotional, personal responses from the subject of your next corporate video production with these 7 powerful interview questions.

1. What is your why?

Obviously this video is going to start with an introduction, or a “what.” Person X is the CEO if Y company that delivers Z product/service. What you can do in your video that other companies are overlooking is discussing your “why.” Why does this person care about his or her company? What is the mission of the company and why do they personally want to see that mission achieved? What does it mean to them? Consumers will almost always choose to work with a company with a relatable spokesperson than a big-name brand. Be that person for your customers.

2. What adversities have you faced in your career and how have they made you stronger?

Find out what stood in the way of your subject 10 years ago and where they are now. Resilience and struggle are universal, and will humanize your subject to your viewers. Whether it’s the story of how they built their company from the ground up, combated negative media attention, broke into an exclusive market, or even overcame a personal challenge, honesty and vulnerability will make your subject out to be someone worth rooting for.

3. What are you passionate about?

Odds are if you’re interviewing the CEO of a toothpaste company, they aren’t passionate about toothpaste specifically. However, they may be passionate about donating toothpaste to underprivileged children, or about self care and hygiene. Find the bigger picture that highlights your subject’s passion and drive for what they do and show it off as much as possible. Passion is easier to identify with than a product.

4. What makes your story unique?

It’s what every potential customer is thinking: Why should I work with you? This is your subject’s chance to set themselves apart in whatever way they can, specifically with their story. Stories breed human connection, and will keep customers loyal to you, so encourage your subject to identify and sell theirs on film. One of the best examples of this is the new CEO of Uber, Dara Khosrowshahi. The seasoned executive’s bio on Uber’s website includes the line”

He’s a passionate advocate for refugees in crisis around the world, having himself left Iran during the Iranian revolution at the age of nine.”

This one sentence tells the story of a man who has passion, faced adversity, and found success. However, without telling you his story, a viewer would just see him as another big shot CEO. Tell you story, find success.

5. What do you want to inspire your customers to do?

You have to identify a motive for this video other than selling something. Are you inspiring awareness for a problem that your product or service can fix? Are you inspiring action that your customers will need your product or service to complete? Are you inspiring them to reach out and learn more about how they can benefit from your product or service? Get your subject in the mindset of inspiring rather than selling and your viewers will feel connected rather than solicited.

6. What motivates you?

What gets your subject out of bed and to their office in the morning? If it’s their family, let them tell you all about them. If it’s a mentor that they worked for and have always looked up to, let’s hear it. Whoever or whatever they have encountered in their life that makes them work as hard as they do, let them gush about it, then tie it back into the product. Their motivation is what will motivate others to invest in them as well.

7. Is there anything you want to talk about that we did not talk about yet today?

It’s crucial to make sure your subject has said all they wanted to say. Even if most of this footage doesn’t make the cut, this is their video in their voice and they should walk away feeling like they achieved what they intended too. We recommend asking this last to give your subject an idea of the tone you envision through the first 6 questions. Who knows, maybe they’ll surprise you with an inspirational message to wrap with.

Don’t let your next video be bland. Use these hacks to achieve a meaningful, genuine corporate video to hit home with your customers and stand out as the brand that people want to work with. After all, people don’t invest in companies, people invest in people.  

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2D or 3D? Choosing the Right Animation Production Service for You

Animation has become the norm in video production. We see it in commercials, films, video games, and on social media every day, but there is one big distinction when it comes to animation: 2D animation production versus 3D animation production.  

First, let’s clarify. 2D animation is a flat, basic form of animation and is traditionally considered cartoon-ish. You can find 2D animation is shows like The Simpsons and classic Disney films like Aladdin. It is the more basic form and consequently the cheaper one. 3D animation, which was developed much later, has a much more realistic, textured look to it. 3D animation can be found in films like Moana and video games like Fortnite.

When seeking an animation service from a production company, you should know what kind of animation you are looking for, since the two categories differ in quality, cost, and production time. This decision is often made based on the type of video you’re looking to produce, your budget, and your target audience. To help narrow down your decision, we delved deep into the pros and cons of 2D and 3D animation production.

Credibly – Right-Sized Capital from True Film Production on Vimeo.

Benefits of 2D Animation:

Since 2D animation is an older medium, it is produced in a simpler format, and is typically easier to learn than the newer, more intricate 3D animation. This older technology comes at a lower cost and is easier to navigate with little training. This is a great option for simple explainer videos and corporate videos hoping to achieve a more polished look.

Disadvantages of 2D Animation:

As you may expect, 2D is older less interesting, and less sought out than 3D animation. It is the less desirable of the two technologies and, despite the quick learning time, can take more time to produce in entirety than 3D since the program 2D is built on is less advanced. Lastly, 2D animation templates cannot be reused like those of 3D can, requiring extra time to form the basics of each new project.

Fiat Animation from True Film Production on Vimeo.

Benefits of 3D Animation:

3D animation production can be used for just about any video. For companies trying to market a product or service, 3D animation can show off your product in a much more detailed manner than a simple 2D image. Additionally, the quality and status of 3D animation is simply better than that of 2D animation. Its ability to portray natural movement, realistic qualities, and overall sense of newness in the film world makes 3D animation successful and ideal. We highly recommend finding out the best way to utilize 3D animation production in your next video, whether you’re in the fashion, medical, pharmaceutical, financial, or even non-profit industry.    

Disadvantages of 3D Animation:

With all of these advantages of 3D animation production, there is one obvious disadvantage: cost. Any service that is in demand will come with a larger price tag than a less desirable alternative. Additionally, since 3D is created on a computer program, there is a limit to its possibilities, somewhat limiting the imagination of your animator.

So now that you know the pros and cons of both animation services, what kind of animation would be best for your video? Take the next step in seeing your vision come to life and visit our animation services page to see what we offer and examples of each in our past productions. Contact True Film Production today to get started on your next production.

The post 2D or 3D? Choosing the Right Animation Production Service for You appeared first on True Film Production.

Make Your Next Meeting an Event With Live Stream

Every company has meetings: Tech companies, fashion magazines, production companies. Usually, they’re nothing special, but with the use of live stream video, they can become one of your greatest assets.

Live stream has taken over the event production world. From concerts to baby gender reveals, every day-to-day happening can become an event with the click of a button. With user-friendly sites like Facebook and Instagram launching live platforms, making an otherwise private meeting public is easier than ever. As production professionals, we understand the must-haves and benefits of live stream, and we want to share them with you.

Have a Plan

The most important thing before sharing any sort of media with your target audience is to strategize and plan. Without a plan, you risk looking unprofessional, inexperienced, and unreliable to any potential or existing clients who view your live stream. Create an agenda, know your starting time and stick with a schedule that will end your meeting at a scheduled time. Make sure your team is aware and prepared to be seen on camera, whether that means extra preparation with room setup, submitting reports ahead of time, and even reinforcing professional attire. The more prepared you and your team are, the better your live stream is likely to go.

Invest in Quality

Yes, Facebook and Instagram make it easy to live stream straight from your phone to your viewers’ phones. However, they leave room for plenty of error with connection and image quality. To avoid these and appear more professional, invest in a strong internet connection and reach out to your production partner to discuss higher quality camera options.

Active Audience

One of the biggest advantages of live streaming your next town hall is developing and engaging an audience. For the first time, people outside of your staff can learn about what you’re working on and—more importantly— give feedback. Provide opportunities for engagement and action from your viewers to incentivise viewership and track your viewers’ activity. This even expands to members of your team who are unavailable or work remotely, giving them access to the town hall and allowing them to be heard when they engage.

Marketing Efforts

Live stream video can become even more valuable by repurposing and editing the footage you capture for you marketing efforts. Recording your live stream footage allows you to make social media cuts of important points, capture images of any special guests, or quote any motivational messages spoken. Use this recording as a sort of visual notebook on how your company is doing, your wins for the quarter so far, and any other information you may need to share in your marketing or sales department. 

Clarify Goals

This is your chance to allow members of your team and your clients to clearly understand where the company is heading and what goals you are tackling in the following quarter. Take time to recap previous quarters, allow others to give feedback, and make a strategy to be better moving forward. With the use of live stream, more people can weigh in and become informed, giving you the chance to gain perspective for the future of your company.

Live stream is the secret sauce that will turn your next meeting from mundane to meaningful. Still not sure if live stream is best for you or how to move forward from here? The True Film Production team is ready to help you navigate this new technology every step of the way. Reach out today to find out how.

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Why I Intern at TFP: Stefanie Alaimo

In this series, our lovely interns reflect on their time at TFP, share something special about themselves and discuss what our company values mean to them.

 

What are 5 interesting things about you?

  1. I was a baby model when I was younger
  2. My mother tried to turn me into a child actor
  3. I started screenwriting when I found a fanfiction script I made when I was younger of “Sonny With a Chance” in high school.
  4. I’m a thespian
  5. I can’t do any form of gymnastics

Did you learn something new that you never thought you would?

I learned a lot about the financial end of the creative world. It’s a world that I never considered entering because I had always wanted to be on the creative side, but this internship has shown me a different appeal to the money side of the entertainment business.

 

What project did you enjoy working on the most?

I’ve worked on so much here that I’ve enjoyed because I enjoyed the learning process of it. The team constantly challenged me and made me work harder. Working here was as if I had been given a taste of the real world instead of being given meaningless tasks.

 

What is a moment at TFP that you were most proud of?

Learning everything that I have learned so far about the financial aspect of business. I didn’t know I could do this until I was given the opportunity to do it.

 

How important is team comradery at TFP?

Insanely important!

I honestly consider TFP another family. I know everyone says that, and it’s a cliche to the highest degree. But it’s not the work that makes me smile when I walk through the doors. It’s the people that work there that make me smile.

It is the interns (Rachel, Rachel D, Madison, and Francesca) when we sit together in our little intern circle and help each other out. It’s Alma when Ed Sheeran plays in the office and I know she knows every word. It’s Anthony when I bug him on my social media to say hello to my ‘fans’ (it will happen one day, Anthony) and he jokingly tells me I have no fans. It’s Leena when we’re working, have a heart-to-heart, and talk about the good stuff in life. It’s Sam when I ask him to read every single one of my emails before I send it because I want to get it right. It’s Caitlin when she bluntly tells me what she wants when I try to help her. And last but not least, it’s Stan when at a team meeting he gives us more than generic motivation, but stories to motivate us. One of this company’s core values is human connection, and that goes as deep as the employees themselves.

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10 Ways to Get People to Remember Your Brand

If you want to build customer loyalty, you need to create a memorable brand, one that makes people want to come back. To find out how, we asked YEC members the following question:

Being visible — and memorable — to your audience is crucial for long-term success. What is the best way to make a brand stick in people’s memory, as well as encourage them to engage?

Here’s what they said:

1. Be Consistent With Your Visuals

Many of the most memorable brands I can think of, whether it’s a clothing line or a website or an individual, have one thing in common: They come across as professional and knowledgeable because they have a well-designed logo and a consistent visual aesthetic. It may seem superficial, but the fact remains that image is important. – Bryce WelkerCrush The PM Exam

2. Focus on Benefits

Consumers don’t buy products because of features — they buy them because of the benefits that arise from the features. However, a significant number of branding messages still highlight features, leaving the customers to determine the benefits on their own. To make your brand stick in people’s mind and get them to engage, keep your list of benefits short, and focus on what sets you apart. – Derek RobinsonTop Notch Dezigns

3. Retarget Them With an Email Funnel

Most visitors aren’t going to convert the first time they hear about you. Instead, you should treat it like a sales process. If you can capture their email, and at least cookie them so you can retarget them, then use these opportunities to not just send them back to your homepage, but drop them off on different content pages, so they can get a broad perspective on your product. – Fan BiMenswear Reviewed

4. Get Emotional

There is no better way to make your brand stick out than by gaining your audience’s empathy. You can spend your entire budget on branding and get your logo plastered everywhere. But if people aren’t emotionally connected to your brand, they’ll leave you as soon as your competitors match your marketing budget and undercut your price. – Stanley MeytinTrue Film Production

5. Make Your Branding About the Journey

The best way for a brand to stick out in consumers’ minds is by taking them on a transformational journey. Show them what your company can do to help them achieve their goals. I’ve discovered that it’s all about showing the consumer how my company can get them from point A to point B through storytelling and visuals. – Kristin Kimberly MarquetCreative Development Agency, LLC

6. Create Helpful Content

If you focus your content marketing efforts on answering people’s questions and truly helping them, you’ll get repeat visitors to your site, increasing your brand recognition. Use free tools like Answer the Public to find out what your target market is searching for on Google. Then create content that solves their problems. – Syed BalkhiWPBeginner

7. Host In-Person Events

Events should immerse people in your company culture. Culture can be displayed in anything from the design, to the type of music you play, and everything in between. You make these events memorable by adding instant value to your attendees. Pro tip: To see a true impact, give people “to dos,” not takeaways, and see how people react. Your feedback will be instantaneous. – Kenny NguyenThreeSixtyEight

8. Optimize Your Social Media

With each new generation becoming more invested in social media, it has never been more essential to have a unique and consistent social media presence. Posting behind-the-scenes pictures, reminding your audience of your brand values and keeping their attention with aesthetic pictures on Twitter, Instagram, Facebook and more, lets clients put a face to your brand. – Veronica RomneyLoSoMo Inc.

9. Lead With Your Brand’s Values

Consumers develop an affinity for brands that share the same set of values. For instance, our company prioritizes an honest product that is engineered to provide better sleep and is manufactured using eco-friendly processes — and we emphasize those unique selling points throughout our website and marketing collateral. That’s helped with better brand recall and stronger customer loyalty. – Firas KittanehAmerisleep

10. Create Strategic Repeat Exposure

Marketing studies show that you need at least seven touch points to become memorable to your audience and encourage action. Implement an integrated visibility strategy: Your website content, guest blogging on other sites where your audience is, social media, building email list and sending newsletter, video and visual content, etc. You need to constantly encourage action. – Matthew CapalaAlphametic

The post 10 Ways to Get People to Remember Your Brand appeared first on True Film Production.

Video Storytelling that Saved Brands from Bankruptcy

In 2005, two women decided they wanted working out to feel less like work. They shared ideas, settled on one, set up a small location in Manhattan, handed out flyers on the street, and hoped to find others who could identify with their story. Thirteen years later, their company is worth over $112 billion and has an almost religious following across the country.

Video Storytelling

This is the story of SoulCycle. Two women who have similar ideals, attracting thousands of other people with their own connections to the same lifestyle. SoulCycle now uses that united story to visually brand itself by sharing videos on its social media. Their videos don’t feature beautifully toned trainers like their parent company Equinox, instead SoulCycle captures actual people who have experienced the company’s programming. SoulCycle allows potential customers to hear stories from people just like them.

The creators of SoulCycle always had this story and they were able to develop a small local following with it. It wasn’t until the founders began video storytelling to the world that they expanded across the country and to the West Coast. Showing your target audience that you seek inspiration, focus on philanthropy and human connection, and are accepting of all people, is showing them that you care about them.

This visual storytelling and use of brand stories to sell a product can be see in all industries, from medical to finance to fashion and non-profit.

Even the children’s toy market has been dominated by storytellers.

Did you know Lego pretty much went bankrupt in 2003? After digging themselves into $800 million of debt, Lego made the comeback of a lifetime.

How did they do it? Storytelling.

Lego realized that it had lost sight of what its target audience wanted. It was producing too many extraneous products and unintentionally abandoning the simple, nostalgic brand that children and adults alike knew and loved. And while Lego was losing its grip on its products, it was also losing its audience.

With the addition of a new CEO and some fresh perspective, Lego was able to identify and tell the story its target audience could relate to. Lego launched video storytelling ads showing parent-child relationships growing because of the toy. It showed the world a child aiming to learn and make her parents proud. It began telling its true story, rather than over-the-top, fictitious ones that simply were not selling. It wasn’t a new product that vaulted Lego back to its powerful position in the toy industry, it was its real life video storytelling.

One of the most popular ad campaigns of all time is Dove’s “Real Beauty” campaign. However, not every effort in this endeavor was a success. Most wouldn’t remember Dove producing diversely shaped bottles for the same product. Many have probably forgotten how the campaign even began. But what stuck in viewer’s minds and hearts, and became the most viewed ad video in history for a period of time in 2013, was Dove’s “Real Beauty Sketches” video ad.

This memorable and heartwarming video portrays average women, their insecurities, and a reminder of their beauty despite them. Dove told women that they are more beautiful than they think. This monumental campaign proved that no matter what your product is, if you identify a story that others can relate to emotionally and experience visually, your audience will take note.

So how does this relate to you and your brand? By identifying your own meaningful story and harnessing the power of video storytelling you can win over the hearts (and wallets) of your target audience. Stories are extremely powerful. Don’t wait until you’re on the brink of bankruptcy to tell yours.

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