11 Days Of Halloween

This October, treat your potential customers to a fun, branded Halloween video. It’s the perfect opportunity to utilize traditional Halloween clichés to create a narrative that soft-sells your brand in an engaging, memorable way.

 

How will your brand optimize on the season? In “The Pumpkin Spice Latte of Video Marketing”, we discuss the importance of employing the autumn craze in your video content strategy as a way to improve engagement with and awareness of your brand. One way to accomplish this is through creepy, funny, goofy Halloween videos.

 

Below you’ll find our 11-day countdown to October 31 with our favorite Halloween commercials and branding videos.

 

11. Booking.com Haunted Hotel

 

Halloween isn’t a popular travel time, but travel sites like Booking.com still want customers to book hotels. This creepy ad uses haunted hotels to gain traction this Halloween season. This video addresses a specific audience member: the thrill-seeker looking to experience new, creepy adventures this October—the “stay if you dare” crew. This directed marketing is a great way to boost ROI by encouraging Halloween travel for people who already love Halloween.

 

 

10. Skittles Giant Talking Spider

 

This hilariously weird commercial is on-brand for Skittles and Halloween. It uses unexpected and surprising twists that bring the plot back to the Skittles candy. The spider lures in kids with Skittles, just as you can attract kids to trick or treat at your house with Skittles. Or you could get eaten by a talking, joking spider.

 

 

9. Dulux Wash And Wear Ghost

 

If you want to repel ghosts this Halloween, you need Dulux paint on your walls. This commercial is an entertaining way to show off a specific aspect of the Dulux product—that the paint is resistant to everything, even ghosts.

 

 

8. M&Ms Crispy Costume

 

M&Ms loves to use seasons, holidays, and current events to relate to their audience. M&Ms have made their commercials a staple of holiday TV, from the red and yellow M&Ms’ interaction with Santa to the personified chocolates’ romantic connection on Valentine’s Day. For this commercial, Mars is pushing their glow-in-the-dark M&M bags, which is the perfect product for the Halloween season.

 

 

7. Cravendale Hint Of Pink Cow

 

This Cravendale commercial for strawberry milk plays on the creepy Halloween horror stereotypes. Only the little boy can see these strawberry cows, providing an eerie and unusual experience. But at the end, the narrator brings it back to the Cravendale brand; the cows come in peace—they just want their delicious milk back.

 

 

6. Svedka Presents First World Horrors

 

Svedka is playing to the Millennial drinker with these goofy and hilarious “frights.” What would scare a Millennial at Halloween? Not being able to take pictures. There’s subtle branding as the boys drink Svedka combined with direct branding of the “Svedka Presents” intro.

 

 

5. Geico Horror Movie

 

Everyone knows the Geico “it’s what you do commercials.” This Geico ad plays on the running film industry joke that people in horror movies always make bad decisions (and fall down while running). But switching to Geico is always a good decision… even if you’re in a Halloween slasher.

 

 

4. Kit Kat Lady

 

This is a Kit Kat commercial that has been playing often this year and last. Employing the pun of the Kat name, everything about this Halloween commercial is Kit Kat. The kids want to go to the Kat Lady’s house because she has Kit Kat everything… from Kit Kat candies to Kit Kat decorated cats. This commercial gets you ready for a Kit Kat “Halloween Break.”

 

 

3. State Farm Chase

 

This humorous video plays on the Halloween “disaster” of taking a short cut. But State Farm is always there to help you avoid disaster. This is a fun, narrative to show off the State Farm’s high level of customer service.

 

 

2. Kmart Halloween Costume Challenge

 

This Kmart commercial combines the marketing effects of Halloween, celebrities, and world records in one. Celebrity dancer Monternez Rezell changes his costume 150 times in 6 hours with an intriguing and artful dance. There is subtle branding of the Kmart bag as Monty gives us ideas for our own Halloween costume—which you can then go purchase at Kmart from over 3000 costume options.

 

 

1. Snickers Grocery Store Lady

 

This is one of the most popular Halloween branded commercials of all time with over 2 million views on YouTube. It’s hard to forget this creepy lady—and the humor of the kids behind the mask. This ad shows the unusual lengths kids will go to get Snickers for Halloween.

 

 

The Bottom Line

 

Halloween videos are a great way to create a story around the goofy, classic, and creepy feels of the season. Relate your brand directly to the Halloween holiday to help get in the hearts, minds, and feelings of your target audience.

 

If you want more Halloween fun, take a look at our countdown of the top 9 horror cult classics.

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Providing Instant Gratification With Video Content

Today’s technological advances have fostered an on-demand economy of mobile, impatient consumers. With smartphones providing information at the click of a button, immediacy has become a priority for the modern consumer. Google reported that 3 in 4 smartphone owners use their mobile devices to search for information related to their immediate needs. You can instantly know who won the 1998 Super Bowl or find a YouTube video that teaches you how to install vinyl flooring.

 

But it’s not just information that has pushed this shift in behavior. Direct access to products and services is also at the heart of the “instant gratification” revolution. Companies like Uber and Amazon Prime have conditioned consumers to have their needs met the same day or hour as requested. Instagram and Facebook make online users hungry for immediate content. Hulu, Netflix, and Amazon Video have made television and movies available whenever and wherever the viewer is ready to watch.

 

Moreover, Google reported that searches for “open now” have tripled in the past two years, while the searches for “store hours” have dropped. People want places that are open right now—those restaurants and stores that can address their needs in that very moment.

Open 24 Hours

How can businesses use instant gratification?

 

This “right now” revolution means that companies need to bend and flex in accordance with the consumer need for instant gratification. In fact, one of the strongest ways to gain a competitive advantage in today’s cutthroat marketplace is by providing options for instantaneous fulfillment, whether through knowledge, products, or services.

 

Furthermore, connected consumers have become highly impulsive. When they see a product or service, they research it and buy it then and there. Companies have begun to thrive on these impulsive behaviors as a way to push initial sales. Marketing departments then follow up with corresponding “lifestyle gratification” through engagement tactics like branding videos as a way to maintain that client’s consistent loyalty.

Online Shopping

How does video provide instant gratification?

 

Tubular Insights predicts that video will account for 79% of global internet traffic by 2020. Thus, your business will need a video strategy to keep up with the competition. The reason for this video-based majority is heavily to due with the fact that video solves the growing demand for instant gratification.

 

According to Wyzowl, 69% of online users would prefer to watch a video than read about a product, service, or information. They want to spend a few minutes being told everything they need to know rather than spending time searching for relevant information.

 

For example, they can watch a one-minute Animoto found that 96% of consumers find videos helpful when deciding whether or not to purchase, simply because of the sheer volume of info videos provide.

 

If you want to convert searchers into instant customers, videos are a necessity.

 

Moreover, videos slow down your consumer. Consumers are rushing towards instant gratification, but a video can slow them down and keep them connected with you longer. Bright Cove reported that the average user spends 105% more time on a website that has video on their landing page. That’s over double the amount of time than non-video websites.

Old Video

How can you utilize video for instant gratification?

 

If you want to reach today’s consumer, your business needs to be mobile, connected, fast, and accessible. Not only will you need video to meet the growing immediacy demands of the online user, but you’ll also need your video to provide some form of instant gratification.

 

Below are the top five ways you can ensure your video content strategy will engage your audience and push for immediate satisfaction and impulsive decision-making.

 

1. Short videos

 

Most of your brand videos should be no longer than two minutes. If today’s on-demand consumer is willing to watch a video longer than two minutes, they want it to be a strong investment. There needs to be a thorough storyline that provides some form of value or entertainment beyond traditional advertising.

 

2. Leads and conclusions

 

The average attention span of today’s consumer is eight seconds. You need a strong hook in order to capture your viewer’s attention. The introduction should immediately discuss what the video will cover so the viewer will invest the time in watching. Start by asking the questions that your video is going to answer.

 

Moreover, you should end with a direct and immediate call to action. What are the next steps for this consumer? Assuming your video has provided a sense of instant gratification, your consumer now feels compelled to move on to the next step, whether that’s signing up for an email newsletter, making a purchase, or requesting a consultation.

 

To use instant gratification to your benefit, provide a strong call to action with next steps within the sales funnel.

 

3. Embedded links

 

A common call to action includes providing an embedded link in the video or just below it. Smartphone users are 50% more likely to purchase something in real time and act in the moment. These on-the-spot decisions can quickly and efficiently gain new customers for your client list… but only if you make the purchasing and checkout process as frictionless as possible. The video should tell consumers exactly how to purchase your product or service in just one click.

 

This is especially true on social media. If you are sharing videos on social media, you should provide direct links to the checkout or product page to avoid losing your customers along long click trails.

 

4. Trending topics

 

Your videos don’t need to be the hottest, most viral videos on the internet, but they should be up-to-date with the world’s goings on. If consumers want information, products, and services right now, they also want their brands to be up on what the market wants right now.

 

The consumer’s trendy, on-demand preferences should be reflected in the behaviors and topics of your brand’s content as well.

 

For example, you can use the “autumn craze” to market to your consumers or relate fidget spinners to your consulting company. Staying up to date with trends will show your audience that you also stay up to date with their purchasing needs.

 

5. Live streaming

 

One of the strongest ways to provide instant gratification through video is through live streaming. In fact, live streaming is the single most essential marketing tool in today’s content strategies. Live streaming videos give people an immersive experience in real time, helping them to better engage with your brand.

 

Even though it’s “behind the scenes,” you should still be providing quality videos with a production company that films and markets events. Check out the five things you should be streaming right now to learn more.

Live Video

The Bottom Line

 

Today’s consumer needs instant gratification in the content they consume and the products they purchase. This can further lead to impulsive buying decisions based on that “feel good” sensation. Impulsive buying can gain you new clients, and you can then go on to continue to build a loyal client base from those new customers.

 

Video is your strongest tool if you want to hold your consumer’s attention for longer and provide them with a feeling of instant gratification. Videos also boost long-term retention by creating a deeper connection post-purchase.

 

Are you ready to take the next step? Request a quote with True Film Production to place your brand in front of the modern, on-demand consumer. Provide instant gratification right now!

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How To Create A How-To Video

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The Benefit of Using Live Video to Successfully Market Your Product

I find that the biggest challenge people who use live video currently face is convincing their audience of its importance. Brands aren’t sure what it is, how to use it, why it’s important or how it’s different from other forms of content. There are a lot of parallels in how those same brands and companies initially viewed social media.

When giants like Twitter and Facebook first launched, many brands had to be persuaded into signing up for an account. Of those that did, even fewer believed with utmost certainty that social was as valid an investment as their early interest made it seem. Only some saw why everyone (not just individual users) needed to be tweeting, Instagramming, posting and participating in every way possible. The rest saw all these feeds and thought, “Well that’s something for my teenage son, not me. I’m something else. I’m a company.” As it turns out, brands and companies can interact on the same level as people.

Logging on to Twitter, that conclusion seems obvious now. The most successful brands on social media are the ones that are able to exist on these different sites in the same way that any other user would. They’ve adapted their brand identity to whatever the character limit or format. Of course, it helps that truly everyone is on social: your mom, your boss, the coffee shop you frequent, the dry cleaners at the end of your street. The investment is no longer a question.

I’ve worked in video all my life, so I understood almost instinctively how to adapt every business, no matter the size or industry, to my medium. The shift to video was organic to me. However, I recognize that most people have a different experience with video. They’ve only ever watched it. The idea that a video can be content is a bit of a Frankenstein concept.

But live video isn’t new at all. It shouldn’t feel the least bit foreign to consumers. Think of the Super Bowl or the Grammys: Audiences are already accustomed to live coverage and brands are used to dealing it in. The only thing that’s changed is our access to it. Live video is now on our computers, our phones, in the subway stations, on billboards. It is this widespread access to video that changed our relationship to it and is now driving investment.

Now, I’m a Jets fan, so live video is already a part of my daily diet. I get its necessity — and not because I work in video. There’s something special about witnessing a play as it’s happening. I don’t want to watch a game two weeks later. I might re-watch it for a second time two weeks later, but I want to see it for the first time live.

Live video is an opportunity for companies to take an established media that’s breaking into the digital space and use it to their advantage. It gives them access to an audience larger than any conference room can contain. To appeal to your audience and maintain your user’s attention, keep in mind certain tips and tricks. Relate your video to your audience’s emotions. Live video can be funny, dramatic or even scary. Try to keep the video and its content as simple as possible. Have viewers participate with your content and create conversation wherever you can. Be as active and as engaging as you can while you film. Make sure viewers also get to talk about their ideas or feelings towards the subject you’re covering, and take note for future videos and product iterations.

Live video is a chance to take a trade show or a product launch and present it in real time. Ensure viewers and physical participants are able to watch your live progression of the event and create a buzz around it. Sites like BuzzFeed don’t necessarily sell a product or service, but they do have a large enough following that their content garners millions of views. Its following is so big companies are willing to work with it to reach more potential consumers. Just imagine what a company that actually sells products and provides services can do. I admire Tastemade, a business that creates video content as a marketing tool. Though I don’t work with Tastemade, I believe it is successful because it takes risks.

It’s going to take that first wave of explorers, brands willing to launch products live or stream office seminars, to convince people that live video is the future of content. Start by understanding your demographics and who you’re trying to attract. From there you will discover the best platform to launch your live streams. As long as you understand the relevance and marketability of live video, you should be able to see a difference in how your company is received.

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FAQ: How Much Does Video Content Cost?

We always get asked the same question: how much does video content cost?

And our answer is always the same: it depends.

Think of it like searching for a house. If you were to ask, “how much does a three-bedroom house cost?” you’ll get hundreds of answers from different agents. A three-bedroom beachfront home in Malibu will have a different cost than a three-bedroom suburban home near Philadelphia. What is the square footage? What are the amenities and updates? In what area of town is the house? How large is the property? Does it have a good structure? Is the school district strong? Even the sales of nearby properties have an impact on the cost of a house.

Video content production is the same. A two-minute video is the same as a three-bedroom house. It all depends on the scope of work and the range of variables. Moreover, just as you know how much you want to spend for a house, you need to know how much you want to pay for video content. The search starts with your budget.

Let’s take a deep dive into what variables can change the cost of your video content and why it’s worth investing in a strong video campaign.

 

Camera

The 10 Factors

What will affect the overall cost of the video?

1. Scope: What is the scope of work? Will the company be shooting for a day or for a week? Will they be creating it from scratch or using stock? Are they shooting in one location or multiple?

2. Experts: Who will be working on the video? What is their talent scope? Will you need illustrators, creative directors, marketing gurus, voiceovers, sound designers, animators, directors, DPs, make-up, wardrobe, etc.?

3. Tools: What equipment will be needed to create the video? Will the company need to employ specific video tools, like drone videography? Will you want to employ 4D or HD?

4. Pre-production planning: Who’s writing the script? Will your production company help create the script and storyboard? How involved will your production company be in the prep process?

5. Location scouting: Where will you be filming? Do you need specific permits? Do you need to rent locations or will you provide the locations in-house?

6. Special effects: Will this be a 3D video? Will you need graphics, motion design, animation green screen? Will you need to add in other effects to make the video come alive?

7. Actors: Will you need actors in the video? Will your production company be doing the casting? What will the actors’ expertise be—in school or professionals?

8. Editing: How extensive will the editing and post-production process be?

9. Platform: Who will be watching this video? Will you be streaming live?

10. Type: Which type of production will you need? Is it an ad campaign, training video, product video, recruitment vid, event production, etc.?

Overall, cost boils down to time and resources. How much your production company puts into your video will determine the expense of the finished product.

 

Constructing A Video Content Strategy

When you’re thinking about what kind of production you want, consider the following questions:

  • What is the purpose of this video?
  • How do we want to use video content to reach some sort of end goal?

Then, follow our 11 steps to create an effective video content strategy. When you have a concrete content strategy, you can then establish your budget. Once you have a budget, you can further understand how the above 10 factors will blend to build your perfect video.

Remember: cutting corners on costs means cutting corners on video success.

Once you have a general strategy and budget, you need to choose a company to help you. There are five types of video costs and qualities: amateur, semi-pro, professional, premium, and Hollywood. Each will help you create a video… but not necessarily the right video. You want something that will fit your budget while also relating to your audience, growing your brand, and delivering results.

True Film Production is a premium production company. We use top-level talent, high-end tools, and strong story processes to set you apart from the competitors. We generate a marketing strategy and compelling story to help build brand awareness and ensure you receive the highest possible return on your investment. You don’t have to construct a video strategy and budget by yourself—especially if you’re new to video content. Let us get you going.

Using a premium company like True Film is necessary any time you want to use your video to differentiate yourself from your competitors and market. Never let your budget shape your video’s success.

 

Video Editing

The Return on Investment

Why should you even worry about a video content strategy? Why bother? What’s the return on investment?

Dr. James McQuivey of Forrester Research said that one minute of video is the equivalent of 1.8 million words. A picture may be worth 1,000 words, but a video is worth 2 million.

Moreover, Syndacast reported that 52% of marketing professionals worldwide find that video has the best ROI of all content strategies. Those who use video to grow their revenue do so 49% faster than non-video users, according to Vidyard.

Our society is growing increasingly enamored with video. Millennials are especially engaged primarily with video content on social media platforms. Video is proven to be the most effective communication tool for marketing because of the trifold stimulation of visuals, audios, and text together in a narrative format.

If you want to maintain stride with your competitors, you need a solid video strategy.

Ultimately, video products:

  • attract a larger number of viewers,
  • drive a high conversion rate,
  • boost brand awareness,
  • and establish brand loyalty.

Learn more about why videos are worth the investment and why you need video to be your number one focus for your content strategy.

 

Video equipment

The Bottom Line

Unfortunately, there’s no cut and dry answer for the cost of a video. What you put into the video is what you get out. And at True Life Production, we believe that everything that you “get out” of your video should exceed your expectations.

Before you purchase a video, do your homework. Understand how the above 10 factors will play a role in the overall cost of your video. Before coming to a production company, there are two key points to consider:

  • Understand what you want to get accomplished. What is the purpose of the video? How will this video function within your overall marketing strategy?
  •  Have a clear budget in mind. How much are you willing to spend for the scope of your video?

Once your production company has the goal, scope, and budget of the video, we can “reverse engineer.” We will come up with the strongest video scope for your money. We will balance the different criteria to make sure your content needs are met while still remaining in your budget.

Try True Film Production for just one video. After publishing, we’re confident you’ll be a believer in the ROI of video content. Request a quote now to see how we will create a superior video for your marketing strategy.

 

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The Pumpkin Spice Latte of Video Marketing

It seems that everyone goes crazy for the fall season, and your customers are no exception. In fact, social sciences have proven the efficacy of this widespread “autumn craze.” At True Film Production, we believe that anything that fosters obsession, enthusiasm, and emotion is worth optimizing. So let’s hop on the fall fun hayride and see what it’s all about.

 

What’s so special about fall and how can you use this autumn craze in your video marketing strategies?

Belmont

Why do people like fall?

 

It’s a valid question: what makes everyone so obsessed with autumn? It’s just a season. Although people may prefer other seasons, everyone seems to unanimously agree that fall brings with it a special kind of emotion and feeling.

 

Kathryn Lively, a professor of sociology at Dartmouth College, discussed that fall is a social construct from childhood. From a young age, we learn to associate autumn with change: going back to school, getting new supplies, seeing new friends, taking new classes, starting new activities. It’s usually an exciting time (even for kids who don’t love school). We are conditioned for 18 years to see fall as a time for a “fresh start.”

 

We’re even conditioned in this way as adults: start of football season, the kickoff of the holidays, coming back to work after a relaxing summer. Autumn is a comforting time filled with all sorts of personal and professional possibilities.

 

A 2013 study in the Journal of Personality and Social Psychology found that our perception of time has more to do with our behavioral motivation than any other external motivators. This means that a season we’ve been conditioned to love is the strongest motivator to make positive changes in our lives. Seasons and holidays become “landmarks” that influence our perception of time. (Think New Year’s Eve too, which is just a construct of a fresh start.) In this way, autumn brings with it an opportunity for self-improvement and exciting transformation.

Belmont

Why market with the fall craze?

 

Why does the fall social craze matter? Because your business can optimize on those feelings. People are trying to better their lives with a fresh start, both personally and professionally. This also means they’re more open to hiring you for their products and services. If you can prove your business should be a part of their “fall fresh start,” you’ll instantly gain a new client.

 

Take Starbucks for example. Their pumpkin spice latte (PSL) became an instant fall classic, even for people who didn’t like Starbucks or coffee. Why? It’s not necessarily because the coffee is any better, but because Starbucks knew to play on this comforting, warm sense of the fall. The image of holding a PSL, surrounded by orange leaves, bundled in a comfy sweater became the quintessential autumn symbol… and it also became a huge boost in marketing and sales for Starbucks.

 

P.S. This fall, it’s also time for you to have a fresh start. It’s time to consider adding a video content strategy to your business.We’ll work together to create a video that will give your business the autumnal edge over your competitors.

Belmont

How should you use the fall craze in your videos?

 

1. Play up the comfort.

 

Use comforting, warming, enlightening videos that show your company is “in the spirit” along with everyone else. This is a great opportunity to film client or employee testimonials in the cool breeze of the fall air. This shows your company culture in an autumn light that will relate to your fall-loving audience.

 

2. Incorporate the events and holidays.

 

Who’s your brand’s football team? You can consider marketing with regards to the start of the football season. This is a great way to add humor and relate to certain target audiences in your local area.

 

Or you can opt for holiday themes as well. Scare your prospects for Halloween. Thank your customers for being loyal in a Thanksgiving video. You can even use Daylight Savings, Small Business Saturday, and Oktoberfest to show your company in a unique and fun light.

 

3. Display your holiday promotions.

 

Autumn is the perfect time to prep your customers for your upcoming holiday promotions. It’s never too early to start making impressions. The more they see the upcoming deal, the more likely they will remember it when purchasing time comes around. The best way to show your holiday promotions during the fall season is with a soft-sell, long-termvideo campaign.

 

4. Get social.

 

Share your videos all over social media. Customers, especially Millennials, are more likely to share autumn-related content than business-related content. Engaging with the fall craze is the easiest way to enhance word of mouth marketing for your brand.

Belmont

The Bottom Line

 

“Autumn marketing” can help pull in new or repeat clients by engaging in the craze of the season. Optimize on these social feelings with a strong video content campaign. Videos are able to create a sense of your brand within the external context of the season, creating a soft-sell strategy that is sure to attract the attention of your audience.

 

Get a “fresh start” for your company with True Film Production. We have the marketing expertise, video resources, and autumnal love to bring your brand to the next level.

 

Don’t be-leaf us? Request a free consultation today to start raking in the results of an effective video content strategy this fall season.

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How To Create An Effective “About Us” Video

The “About Us” is the second most visited webpage after the homepage. That means it’s also one of the most crucial areas to make an impression and begin a relationship with your prospective client. An “About Us” video instantly makes you stand out above the rest, even before the consumer pushes play. A video “About Us” is a vigorous way for marketers to incorporate online video into their content marketing strategy.

 

Why You Need An “About Us” Video

Differentiation

When you’re up against thousands of other companies competing for the same customer, you need new ways to differentiate your brand. Oftentimes, “About” pages feel generic and uniform, with scripted language and nonspecific buzzwords.

 

But an “About Us” video gives an instant boost above the standard. This is especially crucial in today’s market, where storytelling and lifestyle branding hold more weight than even the product or service itself.

 

Values

Today’s consumers, especially Millennials, thoroughly research a brand before deciding to make a purchase. They want to ensure that the companies with which they associate directly reflect their own personal values. The “About Us” video is the best way to reveal your company’s mission, vision, and philosophy in an authentic way. It shows, rather than tells, your brand culture and personality.

The “About Us” video also gives you credibility in the eyes of your consumer. If you have a quality, professional video, your prospect will see you as a quality and professional company.

 

Relationship-building

Today’s consumer is bombarded with constant marketing in every which direction. An “About Us” video is a subtle marketing technique that doesn’t feel like marketing. It builds the groundwork for a strong relationship from the first impression.

 

They don’t see you as a faceless company looking to take your money. You are a brand—with people and values—with which they can associate for the long-term.

 

Recruitment

The “About Us” video is also a strong recruitment technique. Prospective applicants will research your company before applying to the job, and an “About Us” video can give them a feel for your company and culture. It functions for recruitment in the same way that it does for marketing: by differentiating your company through values and relationship-building.

 

The Making Of The “About Us” Video

The “About Us” video isn’t about your products or services. Rather, it taps into the emotion of your viewer to connect with them and gain their trust. In this way, you should always consider this “About Us” video from the viewpoint of your audience.

 

So what should your “About Us” video include? Below are the two questions you should contemplate before starting the storyboard for “About Us” video.

 

What goal are you trying to achieve?

You don’t want to list everything you do or give a lackluster rundown of your offerings. The goal of your video should be clear. Your unique differentiator should be front and center in your video. Do you want to prove your skills in a particular industry? Do you want to demonstrate your unparalleled eco-friendliness? Do you want to discuss the historical mission behind the company?

 

How do you want your viewer to feel about your company?

You should assign an emotion to the goal you want to achieve. For example, if you are going to be discussing your eco-friendly practices, you may want to evoke inspiration or concern for the planet. Emotion is how you draw in your viewer. The best ways to evoke this emotion in video are storytelling and music choice

 

This emotion will also dictate your brand tone and the overall “feel” of your video. Will it be fun and humorous? Emotional and evocative? Professional and visual-oriented? We recommend relating the tone of the video to your overall brand culture

 

You know now what you want to get out of the video and the tone you will employ to achieve that goal. Now, you need to get into the nitty gritty of it. Here are the 5 key points every “About Us” should address. We’ll use our very own True Film Production as an example.

 

1. What you do

 

The first part of your “About Us” video should say what you do in one statement.

 

“We are a marketing and film production company creating an array of video content ranging from corporate productions to animation.”

 

2. Your differentiator

 

Actively address what sets you apart from the completion. This can also be a great place to include your mission and philosophy.

 

“Most video production companies know how to create videos, but not how to use those videos in your content strategy. At True Film Production, we are marketers at heart, who also happen to know how to make a superhero-worthy video.”

 

3. Your solution

 

How do you solve your customer’s pain point?

 

“We educate our customers about the digital marketing world, so they feel comfortable trusting us to produce their first video… and every video after that.”

 

4. Three keys

 

What are the three key points you want to highlight in the video? This is where the storytelling aspect shines the brightest. This is how you connect with your audience and push forward towards your “About Us” video goals. Use each key as a “tagline” or “slogan” that will be easy for prospective clients and applicants to remember.

 

For example, True Film Production might want to make the point that we are creatives, visual storytellers, and brand builders. For creativity, we might flash a scene of our team collaborating in the room where we come up with all of our brilliant ideas. For visual storytellers, we might show a shoot for one of our videos. For brand builders, we might create a montage of our favorite video creations or a variety of client testimonials.

 

5. Call to action

 

”Remember that your “About Us” video is a subtle marketing tool. In this way, you should still give them some sort of direction afterwards. Maybe you direct them to another part of your website to learn more or embed a link to request a quote. This will gently encourage your customers to take the next steps to working with you.”

 

“Learn more about us.

Bonus “About Us” Video Tips:

 

Keep it short and sweet, no more than 2-3 minutes.

 

Make it professional.

 

Incorporate your culture, but not your “inside jokes”.

 

Use your “About Us” video everywhere. On your About page, social
media, and even when people sign up for your email newsletter.

 

Supplement the “About Us” video with written content that reiterates the
slogans and key points from your video.

 

 

 

The Bottom Line

A quality “About Us” video will differentiate you from your competition, reveal your company’s values, and build a strong foundation for an ongoing relationship. The “About Us” tells people how to relate to your brand through emotive storytelling and brand personality.

 

If you don’t already have an “About Us” video, it’s time to make one and boost your growth and success. Request a quote with True Film Production right now to start your storyboard.

Contact us or Fill Out The Form


 

646-328-0691
info@truefilmproduction.com
HQ 220 W 30th Street 2nd Floor New York NY 10001
154 Grand Street, New York NY 10013

 

 

 

 

The post How To Create An Effective “About Us” Video appeared first on True Film Production - NYC Corporate Video Production Company.

10 Not-So Secrets of an Entrepreneur

One thing I have found is that becoming a successful entrepreneur is not a matter of having a great idea. That great idea is just the beginning. It takes the right combination of certain factors to take that great idea and make it into something successful.

I have found 10, not-so secret, secrets of becoming a successful entrepreneur. Here they are.

Strong leadership abilities

An entrepreneur cannot build an empire without strong leadership skills. An entrepreneurial endeavor comes with a certain about of uncertainty and unpredictability. A strong leader can reassure his team and motivate them to keep moving forward.

Strong self-motivation

Motivation for an entrepreneur must come from within. An external motivation, like a job loss or pressure from a loved one, is not going to get a budding entrepreneur very far. A strong, internal drive to succeed and take an idea as far as possible will push that person forward even on the worst days.

Willingness to fail

Failure is a part of business, especially for entrepreneurs. It helps them learn what is not working, so they can change directions toward what is working. It builds a certain mental resiliency that makes the entrepreneur stronger and more motivated than ever.

Willingness to do the hard work necessary

Let’s be honest. Starting up a business is not a simple task. There are tons of things to do and, in most cases, very few people to do it all. The entrepreneur must be willing and able to put in the hours and hard work necessary to keep the business running and moving forward.

Dedication to see the venture through

An entrepreneur must have a stubborn sense of dedication. Getting people to buy into a new idea can be an uphill battle. Getting lenders to buy into a vision can be a long journey littered with rejection. Getting customers to make that first order can seem like an effort in futility. That is why dedication is critical for entrepreneurs.

Desire to build strong relationships

Almost all successful businesses are built on strong relationships. The entrepreneur must have the desire and ability to build those kinds of relationships with peers, employees, vendors, lenders, investors, customers, and just about everyone else.

Willingness to treat staff the right way

Treat your staff with trust, dignity and respect, and you will see results. If you treat your staff members right, they will treat your customers right. If they feel discontent and no motivation, that will reflect in how they treat your customers.

Constant sense of competitiveness

One thing that motivates most successful entrepreneurs is the desire to win any challenge presented to them. They see opening up a company as one of the biggest challenges out there. This sparks their competitive side to win at all costs.

Ability to recognize and address knowledge gaps

The inability or unwillingness to ask questions is a weakness that can cause a business to fail before it gets off the ground. Asking questions and seeking advice from subject matter experts is a cornerstone of successful entrepreneurs.

Comfortable with taking risks

Opening a business is a risk. Putting yourself out there to sell your idea to a potential investor is a risk. Signing that first customer contract is a risk. Cold calling 20 people a day is a risk. An entrepreneur who is risk-adverse is not going to get very far.

I have seen many great ideas go nowhere because the people behind them just did not have what it takes for an entrepreneur to succeed. Do you have what it takes?

What Makes An Effective Medical Animation Video?

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What Makes An Effective Medical Animation Video?

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Medical animation videos are an excellent medium for medical marketing and patient education. They help visualize internal biological functions and recreate lifelike representations of medical devices and procedures. But what makes the difference between a medical animation that sends the right message versus one that falls flat? Read on to find out 4 things that make an effective medical animation.

 

 

The Animation’s Movement and Fluidity Must Be Plausible and Realistic

 

An effective medical animation provides a realistic depiction of its subject, whether it’s the biological processes that occur in the human body or the procedure of a medical device. Since the human eye is sensitive to motion, close attention needs to be paid to the movement of objects within an animation.

 

If the movement isn’t plausible the animation looks ‘off’ and unrealistic, making it difficult for the viewer to visualize the message you are trying to convey.

 

To make animations realistic, factors such as light, shade, and timing need to be controlled. Texture mapping adds finer details to the animation and also contributes to the realism of an animation.

 

 

Sound and Music Should Complement The Animation

 

The music and sound effects you use affects how people perceive your animation. It can help build a connection with your audience and give your marketing message a greater impact. If they don’t complement your animation it distracts your audience, your message and makes your medical business look unprofessional.

 

Choosing the right sound and music starts with knowing the purpose of your animation. Knowing your goal helps you determine the type of music that will support your message.

 

You’ll be able to select music that sets a mood, matches the pace of your video, and appeals to your target audience, whether your animation’s goal is for patient education or promoting medical services and devices.

 

 

A Clear Script and Storyline

 

A clear script is crucial for a medical animation to be effective. It keeps the viewer engaged by taking them through a logical sequence from the start, middle, and end. When paired with great storytelling, a script builds an emotional connection with your audience that extends beyond just selling features and benefits.

Here is a 3 step structure for writing a script that promotes your medical business:

 

What – Describe “what” the problem your target audience is experiencing
How – Explain “how” your product or service solves that problem
Why – Tell them “why” they should choose your company over others.

 

This structure can also be used to explain medical procedures and biological processes:

 

What – Define “what” the procedure is
How – Explain “how” the procedure is performed
Why – Tell them “why” the procedure is important

 

 

Call To Action

 

The last element for making a medical animation effective is including a clear call to action. The animation needs to be direct and tell the viewer what to do next, whether it’s to book an appointment or call for more information.

 

For a medical animation video to be effective the animated movements need to be realistic, the soundtrack needs to complement the video, the script has to be clear, and it must include a direct call to action.

 

Want to ensure your medical animation videos are effective? Click here to find out how we can help.

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The Snapchat Sphere: What It Means For Digital Marketing

Social media has become a pioneer in marketing and communication. Facebook and LinkedIn aren’t just another platform to which advertisers can expand. Rather, these platforms are completely changing the way in which all marketing, specifically digital marketing, operates.

 

One app in particular has spurred unique transformations in the world of marketing: Snapchat. Marketing was traditionally a one-way presentation of calculated, branded information. Snapchat has renovated digital marketing to a more genuine, organic, and interactive conversation between brand and user.

 

The Snapchat Sphere

 

According to Snapchat reports, there are nearly 173 million active users on Snapchat daily. These users spend an average of 30 minutes per day on the app and open the application 18 times per day; to a marketer, that’s 18 potential impressions on their target audience.

 

Furthermore, Snapchat reaches 11% of the U.S.’s entire digital population. Most of this percentage comes from the Millennial audience, where 60% of 13-34 year olds with smartphones use Snapchat. Considering size and scope, Snapchat is certainly a force to be reckoned with.

 

Although Snapchat primarily caters to a younger demographic, it’s scope of usage has begun to impact the future of the entire digital marketing world. And it’s time to start paying attention.

Snapchat Worldwide

Understanding Snapchat Marketing

 

There are two types of Snapchat brand marketing: paid Snapchat advertising and personal brand channels.

 

Snapchat paid ads are similar to advertising on other platforms, but in a slightly less engineered way. These ads still use edited video content to relate to the audience through a brand story. However, the video segments are shorter clips that focus on lifestyle marketing rather than on products or services.

 

The “brand channel” is the stimulus of many of the new digital marketing industry-changes. Brands have their own Snapchat username in the same way that the average user, influencer, or celebrity does. Everyone is on the same playing field. This creates a distinctive sort of dialogue where marketers aren’t talking down from a billboard above the highway; they’re talking with their consumers through direct video and chat interaction.

 

As a brand, you share videos… and people can share them back. The interaction between you and your followers isn’t public and your stories can’t go viral, meaning it’s no longer about the social proof. Instead, this form of advertising is simply about promoting engaging content that will spur a direct connection between brand and user. It creates a more personalized impression on your potential audience.

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What Snapchat Means For Digital Marketing

 

1. Storytelling

 

Snapchat focuses on the “Story,” where users create a series of snaps that all their followers can see on the “Story” feature. This puts brand-followers right in the action of the story alongside the company. Whether you’re launching a new line, attending a big event, or explaining the use of a product, you can build a narrative directly on Snapchat’s Story feature.

 

This storytelling aspect has always been in the marketing world. “Create a narrative” is an age-old advertising philosophy. However, Snapchat is not just about telling a story—it’s about living the story and encouraging your followers to live it with you.

 

2. Consumer interaction

 

Personalized geotags and filters on Snapchat give a direct opportunity for your users to be a part of the story—and the marketing. For example, when Stephen King’s It movie came out, there were It clown filters that people would send to their friends and post on their own Story. This integrates current events (in the world or in your business) with the consumer experience of your brand.

 

Likely, this will create a need for faster marketing, keeping up to date with live events and news. In addition, it will utilize word of mouth marketing to encourage sharing in order to build a following beyond the brand’s own immediate scope.

 

3. Consumer control

With today’s digital marketing, people can easily avoid advertisements they don’t want to see. They can skip YouTube ads, fast forward through commercials, and “tap” through Snapchat ads. If they don’t like the advertising, they’ll remove the app or social media altogether and focus on a less intrusive platform. This further enhances the need for brands to create a conversation and dialogue, rather than preaching their products.

 

Snapchat does so in their “Discover” section, where select brands post a Story that all Snapchat users can see. The users have the option to watch these videos or not based on the information and brands that they want to see.

 

4. Transparency

 

One of the most crucial changes coming from the Snapchat sphere comes in the form of “unedited” video content. Brands use Snapchat to give a “behind-the-scenes” look into their brand and lifestyle. This gives footage in the moment with only partial editing, with most of this editing using filters and emojis to add fun and narrative.

 

This tells a story and communicates with the customer in a more genuine and authentic way—at least in the eyes of the consumer. Because of this, audiences are beginning to crave this same transparency from brands on all platforms. This will change the way that companies promote their brand values and philosophies to the consumer through their marketing.

 

5. Metrics

 

Even the assessment of ROI digital marketing is changing. On Snapchat, there isn’t any real “engagement” or impressions beyond the number of views of your Story or the number of times your geotag was used. This can be very disconcerting for marketing departments who live and die by KPIs. Now, social metrics will need to be quantified not based on impressions or even on sales—but on engagement.

Spectacles by Snapchat

The Enduring Snapchat: Will It Last?

 

Snapchat has been losing followers recently. Instagram Stories and Facebook Live are pulling a lot of engagement from Snapchat. Although Snapchat may or may not be a long-term marketing solution, it has already changed the game for other digital marketing platforms. Stories and streaming are now the wave of the video future.

 

It’s time that digital companies stop thinking about Snapchat as a marketing platform but instead as a marketing revolution. It has changed—and will continue to change—the strategy of social advertising for the long haul.

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The Bottom Line

 

The Snapchat movement has spurred new revolutions of thought in the digital marketing world. Content will need to be more authentic and transparent, showing off brand personality in a lifestyle-centric manner. It will need to focus on an interactive story that relates to current goings on. And it will need to spur consumer-led engagement in a relatable, cooperative way that connects brand with consumer.

 

True Film Productions is proud to be at the forefront of understanding and adapting to the ever-changing video and digital market as spurred by Snapchat and other social platforms.

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