2D or 3D? Choosing the Right Animation Production Service for You

Animation has become the norm in video production. We see it in commercials, films, video games, and on social media every day, but there is one big distinction when it comes to animation: 2D animation production versus 3D animation production.  

First, let’s clarify. 2D animation is a flat, basic form of animation and is traditionally considered cartoon-ish. You can find 2D animation is shows like The Simpsons and classic Disney films like Aladdin. It is the more basic form and consequently the cheaper one. 3D animation, which was developed much later, has a much more realistic, textured look to it. 3D animation can be found in films like Moana and video games like Fortnite.

When seeking an animation service from a production company, you should know what kind of animation you are looking for, since the two categories differ in quality, cost, and production time. This decision is often made based on the type of video you’re looking to produce, your budget, and your target audience. To help narrow down your decision, we delved deep into the pros and cons of 2D and 3D animation production.

Credibly – Right-Sized Capital from True Film Production on Vimeo.

Benefits of 2D Animation:

Since 2D animation is an older medium, it is produced in a simpler format, and is typically easier to learn than the newer, more intricate 3D animation. This older technology comes at a lower cost and is easier to navigate with little training. This is a great option for simple explainer videos and corporate videos hoping to achieve a more polished look.

Disadvantages of 2D Animation:

As you may expect, 2D is older less interesting, and less sought out than 3D animation. It is the less desirable of the two technologies and, despite the quick learning time, can take more time to produce in entirety than 3D since the program 2D is built on is less advanced. Lastly, 2D animation templates cannot be reused like those of 3D can, requiring extra time to form the basics of each new project.

Fiat Animation from True Film Production on Vimeo.

Benefits of 3D Animation:

3D animation production can be used for just about any video. For companies trying to market a product or service, 3D animation can show off your product in a much more detailed manner than a simple 2D image. Additionally, the quality and status of 3D animation is simply better than that of 2D animation. Its ability to portray natural movement, realistic qualities, and overall sense of newness in the film world makes 3D animation successful and ideal. We highly recommend finding out the best way to utilize 3D animation production in your next video, whether you’re in the fashion, medical, pharmaceutical, financial, or even non-profit industry.    

Disadvantages of 3D Animation:

With all of these advantages of 3D animation production, there is one obvious disadvantage: cost. Any service that is in demand will come with a larger price tag than a less desirable alternative. Additionally, since 3D is created on a computer program, there is a limit to its possibilities, somewhat limiting the imagination of your animator.

So now that you know the pros and cons of both animation services, what kind of animation would be best for your video? Take the next step in seeing your vision come to life and visit our animation services page to see what we offer and examples of each in our past productions. Contact True Film Production today to get started on your next production.

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Make Your Next Meeting an Event With Live Stream

Every company has meetings: Tech companies, fashion magazines, production companies. Usually, they’re nothing special, but with the use of live stream video, they can become one of your greatest assets.

Live stream has taken over the event production world. From concerts to baby gender reveals, every day-to-day happening can become an event with the click of a button. With user-friendly sites like Facebook and Instagram launching live platforms, making an otherwise private meeting public is easier than ever. As production professionals, we understand the must-haves and benefits of live stream, and we want to share them with you.

Have a Plan

The most important thing before sharing any sort of media with your target audience is to strategize and plan. Without a plan, you risk looking unprofessional, inexperienced, and unreliable to any potential or existing clients who view your live stream. Create an agenda, know your starting time and stick with a schedule that will end your meeting at a scheduled time. Make sure your team is aware and prepared to be seen on camera, whether that means extra preparation with room setup, submitting reports ahead of time, and even reinforcing professional attire. The more prepared you and your team are, the better your live stream is likely to go.

Invest in Quality

Yes, Facebook and Instagram make it easy to live stream straight from your phone to your viewers’ phones. However, they leave room for plenty of error with connection and image quality. To avoid these and appear more professional, invest in a strong internet connection and reach out to your production partner to discuss higher quality camera options.

Active Audience

One of the biggest advantages of live streaming your next town hall is developing and engaging an audience. For the first time, people outside of your staff can learn about what you’re working on and—more importantly— give feedback. Provide opportunities for engagement and action from your viewers to incentivise viewership and track your viewers’ activity. This even expands to members of your team who are unavailable or work remotely, giving them access to the town hall and allowing them to be heard when they engage.

Marketing Efforts

Live stream video can become even more valuable by repurposing and editing the footage you capture for you marketing efforts. Recording your live stream footage allows you to make social media cuts of important points, capture images of any special guests, or quote any motivational messages spoken. Use this recording as a sort of visual notebook on how your company is doing, your wins for the quarter so far, and any other information you may need to share in your marketing or sales department. 

Clarify Goals

This is your chance to allow members of your team and your clients to clearly understand where the company is heading and what goals you are tackling in the following quarter. Take time to recap previous quarters, allow others to give feedback, and make a strategy to be better moving forward. With the use of live stream, more people can weigh in and become informed, giving you the chance to gain perspective for the future of your company.

Live stream is the secret sauce that will turn your next meeting from mundane to meaningful. Still not sure if live stream is best for you or how to move forward from here? The True Film Production team is ready to help you navigate this new technology every step of the way. Reach out today to find out how.

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Why I Intern at TFP: Stefanie Alaimo

In this series, our lovely interns reflect on their time at TFP, share something special about themselves and discuss what our company values mean to them.

 

What are 5 interesting things about you?

  1. I was a baby model when I was younger
  2. My mother tried to turn me into a child actor
  3. I started screenwriting when I found a fanfiction script I made when I was younger of “Sonny With a Chance” in high school.
  4. I’m a thespian
  5. I can’t do any form of gymnastics

Did you learn something new that you never thought you would?

I learned a lot about the financial end of the creative world. It’s a world that I never considered entering because I had always wanted to be on the creative side, but this internship has shown me a different appeal to the money side of the entertainment business.

 

What project did you enjoy working on the most?

I’ve worked on so much here that I’ve enjoyed because I enjoyed the learning process of it. The team constantly challenged me and made me work harder. Working here was as if I had been given a taste of the real world instead of being given meaningless tasks.

 

What is a moment at TFP that you were most proud of?

Learning everything that I have learned so far about the financial aspect of business. I didn’t know I could do this until I was given the opportunity to do it.

 

How important is team comradery at TFP?

Insanely important!

I honestly consider TFP another family. I know everyone says that, and it’s a cliche to the highest degree. But it’s not the work that makes me smile when I walk through the doors. It’s the people that work there that make me smile.

It is the interns (Rachel, Rachel D, Madison, and Francesca) when we sit together in our little intern circle and help each other out. It’s Alma when Ed Sheeran plays in the office and I know she knows every word. It’s Anthony when I bug him on my social media to say hello to my ‘fans’ (it will happen one day, Anthony) and he jokingly tells me I have no fans. It’s Leena when we’re working, have a heart-to-heart, and talk about the good stuff in life. It’s Sam when I ask him to read every single one of my emails before I send it because I want to get it right. It’s Caitlin when she bluntly tells me what she wants when I try to help her. And last but not least, it’s Stan when at a team meeting he gives us more than generic motivation, but stories to motivate us. One of this company’s core values is human connection, and that goes as deep as the employees themselves.

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10 Ways to Get People to Remember Your Brand

If you want to build customer loyalty, you need to create a memorable brand, one that makes people want to come back. To find out how, we asked YEC members the following question:

Being visible — and memorable — to your audience is crucial for long-term success. What is the best way to make a brand stick in people’s memory, as well as encourage them to engage?

Here’s what they said:

1. Be Consistent With Your Visuals

Many of the most memorable brands I can think of, whether it’s a clothing line or a website or an individual, have one thing in common: They come across as professional and knowledgeable because they have a well-designed logo and a consistent visual aesthetic. It may seem superficial, but the fact remains that image is important. – Bryce WelkerCrush The PM Exam

2. Focus on Benefits

Consumers don’t buy products because of features — they buy them because of the benefits that arise from the features. However, a significant number of branding messages still highlight features, leaving the customers to determine the benefits on their own. To make your brand stick in people’s mind and get them to engage, keep your list of benefits short, and focus on what sets you apart. – Derek RobinsonTop Notch Dezigns

3. Retarget Them With an Email Funnel

Most visitors aren’t going to convert the first time they hear about you. Instead, you should treat it like a sales process. If you can capture their email, and at least cookie them so you can retarget them, then use these opportunities to not just send them back to your homepage, but drop them off on different content pages, so they can get a broad perspective on your product. – Fan BiMenswear Reviewed

4. Get Emotional

There is no better way to make your brand stick out than by gaining your audience’s empathy. You can spend your entire budget on branding and get your logo plastered everywhere. But if people aren’t emotionally connected to your brand, they’ll leave you as soon as your competitors match your marketing budget and undercut your price. – Stanley MeytinTrue Film Production

5. Make Your Branding About the Journey

The best way for a brand to stick out in consumers’ minds is by taking them on a transformational journey. Show them what your company can do to help them achieve their goals. I’ve discovered that it’s all about showing the consumer how my company can get them from point A to point B through storytelling and visuals. – Kristin Kimberly MarquetCreative Development Agency, LLC

6. Create Helpful Content

If you focus your content marketing efforts on answering people’s questions and truly helping them, you’ll get repeat visitors to your site, increasing your brand recognition. Use free tools like Answer the Public to find out what your target market is searching for on Google. Then create content that solves their problems. – Syed BalkhiWPBeginner

7. Host In-Person Events

Events should immerse people in your company culture. Culture can be displayed in anything from the design, to the type of music you play, and everything in between. You make these events memorable by adding instant value to your attendees. Pro tip: To see a true impact, give people “to dos,” not takeaways, and see how people react. Your feedback will be instantaneous. – Kenny NguyenThreeSixtyEight

8. Optimize Your Social Media

With each new generation becoming more invested in social media, it has never been more essential to have a unique and consistent social media presence. Posting behind-the-scenes pictures, reminding your audience of your brand values and keeping their attention with aesthetic pictures on Twitter, Instagram, Facebook and more, lets clients put a face to your brand. – Veronica RomneyLoSoMo Inc.

9. Lead With Your Brand’s Values

Consumers develop an affinity for brands that share the same set of values. For instance, our company prioritizes an honest product that is engineered to provide better sleep and is manufactured using eco-friendly processes — and we emphasize those unique selling points throughout our website and marketing collateral. That’s helped with better brand recall and stronger customer loyalty. – Firas KittanehAmerisleep

10. Create Strategic Repeat Exposure

Marketing studies show that you need at least seven touch points to become memorable to your audience and encourage action. Implement an integrated visibility strategy: Your website content, guest blogging on other sites where your audience is, social media, building email list and sending newsletter, video and visual content, etc. You need to constantly encourage action. – Matthew CapalaAlphametic

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Video Storytelling that Saved Brands from Bankruptcy

In 2005, two women decided they wanted working out to feel less like work. They shared ideas, settled on one, set up a small location in Manhattan, handed out flyers on the street, and hoped to find others who could identify with their story. Thirteen years later, their company is worth over $112 billion and has an almost religious following across the country.

Video Storytelling

This is the story of SoulCycle. Two women who have similar ideals, attracting thousands of other people with their own connections to the same lifestyle. SoulCycle now uses that united story to visually brand itself by sharing videos on its social media. Their videos don’t feature beautifully toned trainers like their parent company Equinox, instead SoulCycle captures actual people who have experienced the company’s programming. SoulCycle allows potential customers to hear stories from people just like them.

The creators of SoulCycle always had this story and they were able to develop a small local following with it. It wasn’t until the founders began video storytelling to the world that they expanded across the country and to the West Coast. Showing your target audience that you seek inspiration, focus on philanthropy and human connection, and are accepting of all people, is showing them that you care about them.

This visual storytelling and use of brand stories to sell a product can be see in all industries, from medical to finance to fashion and non-profit.

Even the children’s toy market has been dominated by storytellers.

Did you know Lego pretty much went bankrupt in 2003? After digging themselves into $800 million of debt, Lego made the comeback of a lifetime.

How did they do it? Storytelling.

Lego realized that it had lost sight of what its target audience wanted. It was producing too many extraneous products and unintentionally abandoning the simple, nostalgic brand that children and adults alike knew and loved. And while Lego was losing its grip on its products, it was also losing its audience.

With the addition of a new CEO and some fresh perspective, Lego was able to identify and tell the story its target audience could relate to. Lego launched video storytelling ads showing parent-child relationships growing because of the toy. It showed the world a child aiming to learn and make her parents proud. It began telling its true story, rather than over-the-top, fictitious ones that simply were not selling. It wasn’t a new product that vaulted Lego back to its powerful position in the toy industry, it was its real life video storytelling.

One of the most popular ad campaigns of all time is Dove’s “Real Beauty” campaign. However, not every effort in this endeavor was a success. Most wouldn’t remember Dove producing diversely shaped bottles for the same product. Many have probably forgotten how the campaign even began. But what stuck in viewer’s minds and hearts, and became the most viewed ad video in history for a period of time in 2013, was Dove’s “Real Beauty Sketches” video ad.

This memorable and heartwarming video portrays average women, their insecurities, and a reminder of their beauty despite them. Dove told women that they are more beautiful than they think. This monumental campaign proved that no matter what your product is, if you identify a story that others can relate to emotionally and experience visually, your audience will take note.

So how does this relate to you and your brand? By identifying your own meaningful story and harnessing the power of video storytelling you can win over the hearts (and wallets) of your target audience. Stories are extremely powerful. Don’t wait until you’re on the brink of bankruptcy to tell yours.

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Making Instagram Story Highlights Work for You

Hundreds of millions of users are looking on Instagram for people, brands and influencers.

Instagram has grown rapidly since its launch in 2010. With new features like Instagram TV and Instagram Live, it seems to have become a one-stop-shop for online socialites. But one of the most important (and user friendly) features in showing users your brand story is Instagram Highlights.

Highlights make your Instagram look professional and keep people on your page for longer, making it more likely that they’ll click a link in your bio or follow you. They also enable users to categorize older stories and allow them to keep those stories posted indefinitely, rather than their usual 24-hour lifespan.

Highlights have become vital to an Instagram page to keep people engaged. Without them, you risk losing customers due to a lack of brand identity and connection to users. No matter the industry your in, there are several categories you must hit to show your followers who you are and why they should work with you.

Who You Are

People don’t invest in brands or products or slogans, they invest in people. In order to grab the attention and business of a user on Instagram you need to show them who you are. You can do this by featuring your team members, shouting out your interns, telling the story of your company’s start, or any other way of putting a face to your company name. This sense of human connection can be achieved through images and text, but will often leave a larger impact on viewers with video. This is one of the simplest ways to implement video marketing, since you can shoot clips on your phone and send them directly to your audience’s pockets.

Your Company Culture

After your introduction and some basic information about who you are, show users what your company culture looks like. Through this Highlight, you can show viewers the lighter side of your work with fun clips around the office, shots from company parties, footage of holiday celebrations, and much more. This is your golden opportunity to let users know that while you are a professional, you are a person they can enjoy working with.

What You Do

Above all else your company or branded Instagram account is there to sell either a product or a service. This Highlight gives you the chance to show off everything you’ve got in one place. That way, when a client comes looking for a product, not only will they know exactly where to find it, they’ll also see all of the other wonderful things they can buy from you as well. I’d call that a win/win.

Brand story

Behind the Scenes

Whether you’re an animator, a doctor, or a fashion blogger, you put in a mountain of work that clients never see. Don’t let it go to waste. Use a behind the scenes Highlight to show off the work that only you usually see. This reinforces the connection you’ve already made with your viewer in a more professional way, showing them that your work is the best it can be because it doesn’t stop when the cameras stop rolling.

Call to Action

You’ve shown them who you are and what you can do for them. Now, tell them how they can make it happen. Provide a clear call to action for users to act on as soon as they arrive on your page. Provide incentive and all necessary information for them to get in touch and begin working with you. This can be as simple as urging them to respond to your story (which they can do by selecting “Send message” at the bottom of your story.) It can be a direction to click a link in your bio. It can be a poll or question, which Instagram recently added. Whatever you choose to do, Instagram has provided the tools to make it simple for you and users to connect, now it’s up to you to use them.

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Basics of Organizing a Shot List

All this time and effort has been put into creating an effective video content strategy, countless hours reviewing the scope of work and re-writing the script, tons of emails, meetings, and phone calls with clients to ensure they’re 100% confident in the brand story that’s been carefully designed – but as storytellers you’re happy to do it because this is your passion. Now the next step in your production process is to organize ideas into a plan of action with shot lists that will assure a smooth running production day. These checklists of sorts will truly aid in the production of your project and are best to be prepared as soon as the script is finalized.

There is no set method for creating and organizing a shot list, they vary slightly depending on the content and length of each individual project, as well as personal preference. There are however a set of guidelines to keep in mind while preparing a shot list that will help to keep it uniform and easy to follow.

shot list

Shot location:

One of the first aspects of shooting a video – that has multiple scenes – is to remember that they do not have to be shot in chronological order. This one fact alone will save you time, money and energy on travel, resetting and striking the scene multiple times. Organize your shot list by location and group together all the scenes that are filmed in the same area either on the same day – if there is time – or within consecutive days. Also, keep in mind the timing you want to shoot each scene in as well, this is especially important if you are shooting outside or in a naturally well-lit room.

Characters:

After you have the location shots planned out and organized it’s time to list all the different characters within each location and scene. For example, there might be 7 scenes filmed in the boardroom but only 3 of these scenes feature John and Sam. Organize the shot list to film each scene with these two characters consecutively and the remaining scenes in this location to be shot later. This is mostly about time efficiency and having the actors ready with hair, makeup and wardrobe once as opposed to on and off multiple times.

Equipment Setup and Camera Angles:

Within each scene, the characters or products being filmed will all have specific angles in which they are to be highlighted through shot angles and lighting. Preparing the equipment set-up ahead of time provides the operators with a guideline for proper set-up of all equipment necessary to the scene. Once the subject is ready to be shot it’s an easier flow than having to figure it out on the spot.

In the phases of pre-production before the shot list is finalized it’s important to have everything planned out separately such as the lighting plan, talent’s schedule, and wardrobe. Once you have the shot list you should know the talent, props, lights, equipment etc. that will be in each scene. It’s also a good idea to have a list of shots you need i.e. Wide shot, 2 shot, Over the shoulder, close up etc. Of course, not everything always goes according to plan. In the case of scheduling conflicts or unforeseen complications having a shot list will help the production run that smoother.

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Why I Intern at TFP: Francesca Sostar

In this series, our lovely interns reflect on their time at TFP, share something special about themselves and discuss what our company values mean to them.

What are 5 interesting things about you?

  1. I like to play the guitar on my free time, and learn new songs that I’m interested in.
  2. I love the author Jack Kerouac and my favorite book is “On the Road.”
  3. I studied in Los Angeles this past semester instead of being on campus at Syracuse University. In L.A. I took classes related to my major and had an internship at a media company. The experience offered me a lot of insight on the industry and provided me with real life work experience.
  4. On campus at Syracuse I have a radio station along with a friend of mine; we play music and talk about news.
  5. I love combining my passion for music and video by filming live concerts for a local theater in Syracuse.

Did you learn something new that you never thought you would?

Even though I’ve always been interested in learning the business side of the industry, I never really got a chance to be exposed to it until I started interning at True Film Production. Realizing how much goes into the preparing for a video shoot is very eye opening. I also was able to see the physical process of producing content when I was a production assistant for a project where we filmed the Belmont Stakes.

What project did you enjoy working on the most?

Working on the True Film Production Instagram account has probably been my favorite project. The intern group that I worked with in developing True Film Production’s Instagram was incredibly creative and productive. It was amazing being able to see our ideas come to life, which I believe is an incredibly rewarding experience. I enjoy coming up with creative concepts and seeing the progression of them from start to finish.

What is a moment at TFP that you were most proud of?

I was most proud when we got to post the first Instagram story because it was a project in which the interns and myself had a lot of freedom on. Also, I’m very excited about the Instagram account in general because it’s something that has undergone a lot of change. It will be a great feeling knowing I left something behind that will stay when I leave True Film Production.

How important is team comradery at TFP?

Team comradery is a very important aspect at TFP. It’s a very creative atmosphere, and I find that when I’m working in a positive team environment, that is when the best ideas arise. It’s also amazing to know that you can go up to anyone in the office if you have any questions and they are happy to help you, as well as teach you new things. This is something I think is essential when looking for a job. Not only do I have a great time working with my peers, but I also get to learn new things I wouldn’t have known before that will allow to build my knowledge in the media industry.

 

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Basics of Storytelling for Video Marketing

Storytelling brings your brand to life and emotionally connects you to your audience. It’s important to utilize storytelling in your marketing strategy in order for your brand and products or services to leave a memorable impression. There are many ways to introduce storytelling into your strategy, however, the best way to tell a story is by showing it.

Below are brand videos that effectively use storytelling to market their goods. Each brand targets a different emotion that aligns with their image in order to tell their story and connect the audience with their brand. In the past, we’ve talked about how compelling storytelling helps build brand awareness. Here we are showing some great examples that visually explain why having a creative and engaging storytelling strategy is necessary to your brand marketing strategy.

Airbnb

This touching video from Airbnb is based on a true story. It not only grabs the audience’s attention but really helps them feel what the brand is about. Using a true story helps the audience truly connect with the “characters” and empathize with them. The majority of Airbnb’s strategy is the use of real people telling real stories. This is a great way to draw in more clients and inform potential clients about your brand in an authentic way that they can relate to. Watching this story makes the audience want to go out and experience Airbnb on their own.

DollarShaveClub.com


This storytelling technique is slightly different than the previous one we shared. Dollar Shave Club chooses to take the humorous approach to promote their brand. It can be a tricky task using comedy in your brand video, but Dollar Shave Club utilizes comedy perfectly to tell the story of its brand. Comedy is a great way to get your audience to not only pay attention to your brand story but remember it as well.

Gatorade


This brand story inspires its audience by reminding them to follow their dreams and never forget who they are. Sure, not everyone is an athlete or has a “dream job” but this story emphasizes that even through life’s challenges there will always be someone supporting you, and sometimes that person is the best version of yourself. It also reminds us to never lose that passion that lights the fire in our hearts.

Allstate

This video from Allstate plays on real emotions by reminding people that even with life’s ups and downs all the risks are worth it in order to live life to the fullest. It’s a unique video that taps into human fears and turns them into something positive and exhilarating. Most importantly the video aligns with the brand’s image by reinforcing their values and that their customers are in “good hands”.

Truth – “left swipe that”

This anti-smoking campaign uses music to drive their story and it’s awesome. It’s ridiculous but very funny and catchy. They hit the nail on the head with this brand video as it stands out and defines the brand’s goals. And of course it’s memorable – the song gets stuck in your head after your first viewing!

Vicks Nyquil


These commercials are funny in a more ironic sense because they portray how parents are actually feeling when they are sick. Parents are always on the clock so to speak and can’t take a sick day when they’re feeling under the weather. Nyquil lets people know that they understand this and are here to help you perform your most important job on days when you don’t feel your best.

Uber

These brand videos are all about lifestyles and how no matter who you are or where you live Uber can help make your life easier. By following multiple character stories across the globe the audience is getting a chance to really visualize where Uber can take them. Uber drives this story through human interaction and imagination.

There are countless ways to use storytelling in your marketing strategy and really show your audience who you are. As long as your story genuinely aligns with your brand image it will create a lasting impression and make viewers want to get to know you better.

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Motion Graphics and their Role in the Future of Content Marketing

No matter where you go on the Internet, chances are that you will come across motion graphics. In case you’re unfamiliar with the term: Motion Graphics are animated representations of data. They’re a great way to express important ideas, create awareness, and to call prospective customers to action. Whenever you see a bar graph come to life in a TV ad, or news report, it’s likely a type of motion graphic. 

The most important variable in a good motion graphic is accurate data. This means data that is backed up with easily accessible sources and links that serve as a bibliography. 

Once your data is sorted and attributed, your imagination is free to run wild. The best motion graphics tend to use tastefully applied animations to make the information more visually appealing or comprehensible.

There are several reasons why motion graphics are increasing in popularity all over the web. Let’s take a look at a few of them:

Why use motion graphics?

Motion graphics are effective at communicating a lot of information in a short amount of time. Content creators and marketers everywhere are embracing the idea of motion graphics to maintain the interest of the ever-shortening attention span of Internet users.

A good deal of video content is created and consumed every day by Internet users. Roughly 72 hours of video content is uploaded to YouTube alone every minute. That’s a lot of raw content but many of us can admit to squibbing going through longer videos to get to the most relevant portions or quitting altogether if the video goes on a little longer than we’d like. This is exactly where motion graphics come in. They condense a great deal of information into a short and visually appealing presentation. They’re a great way to help decrease the risk that a viewer will miss a call to action because they’ve skipped through portions of a longer video.

How do motion graphics come to life?

One of the reasons why motion graphics are becoming so popular is because they are easy to make, especially when compared to other types of video content such as a live-action commercial. Animators tend to use one of two methods when creating motion grahpics:

  • They build the animation from the ground up (which is more time-consuming and therefore more expensive)
  • They begin with a “flat” graphic and animate it from there (the easier and cheaper option)

Starting off with a static graphic and animating it is easier as long as you make the right preparations as you create the design. You should create the flat image(s) in vector format if possible, which allows them to be enlarged without any loss in quality. This gives editors better control when it comes to animating.

Starting from scratch will require forethought and vision. Creating an animated storyboard is usually a good first step. You don’t want to have to do a bunch of hard work later on if your vision, or the needs of your project, change along the way.

The tools to create motion graphics are readily available, although they are costly. Adobe After Effects and Apple Motion are some great choices as they make it easier to layer your content and add 3D effects to give the impression of movement.

Remember, motion graphics are infinitely more appealing to the average viewer than static content.

Where are Motion Graphics Headed in the Future?

Although trends tend to move faster on the Internet than anywhere else, the growth in popularity of motion graphics may well be here to stay. According to a study by the folks over at Invodo, the average web user watches about 19 hours of Internet video per month. In terms of shopping on the web, 60% of shoppers regularly watch product videos. Doing so makes shoppers an astounding 174% more likely to buy the product in question.

Motion graphics tend to be the perfect middle ground between overwrought and overproduced live-action videos and simple static content. They are short and they communicate their message simply and effectively and they don’t make any great demand of the viewer beyond the goal of getting shared.

To sum it up, they’re everything that ideal content marketing should be.

Motion graphics are a brief and singular experience that not only provide information but also tell a story. Content that is both stimulating and shareable will create great word-of-mouth buzz. This means that motion graphics can easily become some of the most viral content out when executed well. Even so, motion graphics aren’t the be-all and end-all solution for marketing. They’re a powerful tool but they aren’t the only option available.

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