Why Your Competitors Hope You Never Figure out Your YouTube Channel

It’s 2005, the year YouTube was founded. In those days, it was a searchable source for video entertainment created by–– well, anybody who wanted to make a video. Fast-forward to the present, where YouTubers like PewDiePie, Dude Perfect, and Badabun – just three accounts – have a combined audience approaching 180 million viewers.

If you’re a brand, and you still think YouTube is just for video entertainment, it’s time to change the channel and tune into reality. Yes, YouTube’s biggest draws range from a guy who shares his personal opinion while playing video games to a brother and sister who have a lot of toys, but it offers something unmatched anywhere else if you are a marketer.

YouTube is the second largest search engine in the world. It’s also the second most popular website in the world. YouTube sits at the intersection of what the world wants and what a successful marketer must deliver. And the world wants video. Nearly a third of all the people on Earth with Internet access watch video. They watch more than a billion hours of it daily on YouTube alone.

They seek it out.

Billions of eyeballs

Your holy grail as a marketer is to make yourself discoverable. It’s different than what your mission used to be, which was to interrupt with a memorable message. That’s the antithesis of marketing today. It’s also why your competitors really don’t mind it at all if you continue to dismiss YouTube as the land of mukbang and cute cat videos.

Here’s the reality of who watches video on YouTube. And remember, they search for it.

Can they find you on YouTube if a prospect or even an existing customer wants to know more about your product or service?

Show and tell

Brands have discovered the power of visual storytelling on YouTube. The most successful video storytellers have also discovered that it’s not about self-promotion. It’s about education and perspective. If you need to wrap your head around this, head over to the LEGO YouTube channel. It’s the most popular branded channel on the site, with more than 7.1 million subscribers who have watched LEGO videos over 8.7 billion times.

Education and perspective are the twin engines that power branded YouTube channels. Approximately 80 percent of YouTube users said they watched a video that helped them make a purchase decision. For those who have already made a purchase, they are three times more likely to watch a YouTube tutorial video than read the product’s instructions. Google data shows that explainer or how-to videos rank in the top four most popular YouTube content categories – and that viewers are twice as likely to pay close attention compared to those watching TV.

Will they find you on YouTube?

Lost at sea

Your competition is hoping that you won’t bother, and that you’ll think it’s futile because 300 hours of video are uploaded every minute on YouTube. They’re banking on the idea that you won’t dig to discover that Dropbox posted a 67-second video explaining what it was and how it worked – which has been viewed 12.3 million times. Or that video conferencing platform Zoom uses more than 250 videos to help tens of thousands of viewers learn how to improve communication with customers and coworkers.

They’d prefer that you continue to think of YouTube as the place where people go to watch music videos rather than the place where twice as many small- and medium-sized businesses have created channels since 2016.

As vast as the aggregated YouTube audience is, you have the upper hand. It’s the second most popular search engine on the planet. All you have to do is make yourself discoverable.

How to be found on YouTube

YouTube is the great equalizer of video in some ways. You don’t need a massive production budget. You do, however, need a strategy. You must understand your audience, as well as how visual storytelling will help them make a deeper connection with your brand.

Most importantly, you have to remember that YouTube is a search engine that recommends videos. Video production chops have to be matched – or even surpassed – by your understanding and use of SEO. YouTube is a visual experience – for its users. For marketers, it’s more about writing compelling video descriptions and the correct use of hashtags, as well as an effective call to action (CTA).

Generally, people watch video for one of two reasons: they want to be entertained, or they want to learn something that helps them solve a problem. It means your strategy for video on YouTube must be problem-centric. This may be the most important thing to keep in mind, other than that YouTube is a video search engine. What you share with prospects who become customers is the problem, not your solution.

Your prospects have turned to video to help them find ways to fit brands into their worldview, and YouTube is where they go to figure out which videos will help them accomplish this. YouTube is the new way to try before you buy, but before that even happens, it’s the way today’s consumers decide if a brand is worthy of their attention. Will they meet you on YouTube?

Meet us on YouTube, and learn more about to put marketing strategy behind your video.

The post Why Your Competitors Hope You Never Figure out Your YouTube Channel appeared first on True Film Production.

Are You Creating Content with Your Mission in Mind?

Where should you start if you want to create powerful visual stories of your brand that inspire customers and employees alike? Today’s consumers look beyond what you create. They want to know the reason you create it. To tell this story, you need to share your mission. You need to share your “why.”

At its core, a mission statement is essentially a brief summary of your business and what you aim to accomplish. Your mission isn’t what you do. It’s why you do it – which determines how you set about doing it.

It’s why Coca-Cola’s mission statement is not: “To make money from selling sugary drinks” – which is arguably what the company does. Coca-Cola’s mission statement is: “To refresh the world in mind, body and spirit. To inspire moments of optimism and happiness through our brands and actions.”

Read that mission statement again. Now think for a moment about how easy it is to envision video marketing to promote the Coca-Cola mission statement. The company’s mission statement is the device that shapes all of its refreshing, colorful, cheerful video marketing.

You can’t tell a story unless you know your mission. Well, you can. But the story won’t resonate with prospects or customers – because it doesn’t resonate with you.

Mission statements aren’t for your customers

Many brands feature their mission statements somewhere – on posters at the corporate headquarters, or tucked away on a sub-page in the “About Us” section of their website. You always hear or see a company’s slogan or tagline. You seldom hear or read their mission statement.

It’s because mission statements are for the people who make up an organization, not their customers. Mission statements reflect what a brand stands for. Mission statements inform how decisions are made. They guide everything that is customer-facing.

Because frankly, customers don’t really care about what your mission statement says. They care about how you act as a company because of your mission. So, you’ve got a mission statement, right?

Missions and visions

It’s a chicken-or-the-egg kind of thing. Which comes first? Your vision or your mission? The easiest way to look at it is that your vision is a future state – it’s what you aspire to be but are not yet. Your mission statement describes your present state.

“Why do we exist?”

That’s the question your mission statement must answer. Mission statements express action. They describe what you do, who you do it for, and why you do it. Most importantly, they define the present state of your organization.

When you look at it from this vantage point, you can see why a mission statement doesn’t provide the “big idea” of your vision. A statement defining the present state of your organization offers no insight on where you wish to go.

Mission statements evolve as your customers interact with you, or by economic conditions. That’s the main reason why a mission statement should focus on what you do right now. Then what?

“This is where we want to go.”

That’s what your vision statement communicates. Mission statements tend to be short. That’s not the case with a vision statement. It should take as long as necessary, and your vision statement probably isn’t going to fit on a t-shirt or a poster.

Vision statements define your optimal desired future state. It’s aptly named. While a mission statement expresses what you do, a vision statement expresses what you see. Its objective is to inspire both your employees, and your customers. It captures your aspirations.

Your organization anchors action to the present when they understand the company’s mission. From this solid foundation of operation, they now know which way to face. They know where the company wants to go. If your company as a whole doesn’t understand why it exists, and where it plans to go, how do you know what you need to successfully get there? You can use a mission statement to anchor the strategy of your visual storytelling and video marketing.

Many companies function with only a mission statement. The focus is mostly on their current state. Knowing where the organization wants to go isn’t a distraction. It engages employees and generates productivity because they’re inspired. They might not have the professional expertise to create it, but it means that every person in your organization can tell your story.

Making a mission statement

Mission statements are actionable. You can add all sorts of ingredients to it, but it must contain two core elements:

  1. Identification of your target audience
  2. The problem you’re solving for them

Effective mission statements contain lots of verbs because they answer what you do, how you do it, and who will benefit. Once created, a mission statement helps stay focused on specific present actions that will move you closer to vision. It defines the purpose of your video marketing. It determines your strategy.

  • It determines your video direction by helping you focus on your intentions.
  • It outlines a template to help you make creative decisions..
  • It facilitates alignment. There’s agreement on what behavior your visual storytelling should facilitate.
  • It gives you a framework for evaluation and improvement. A clear mission statement allows you to know exactly what to measure — as well as how to measure it — to know you’ve undertaken the right actions that are moving you closer to your vision.

Starbucks decided their mission is, “To inspire and nurture the human spirit — one person, one cup and one neighborhood at a time.” Could you get more specific about measurements?

The doomsday approach

Understanding your mission shapes the stories you tell using video marketing. It takes you beyond the bells and whistles, or the features and benefits. It has to because your competitor can match those, anyway. So, if you’re struggling to determine your mission statement because you have a wide field of competitors – give this approach some consideration.

What would happen if today was your last day of business?

Who would this impact? What would happen to them? What would they care about the most? What problem do you fix for them right now that they would have to find someone else to fix? Would these other companies be able to help your customers?

There’s a unifying theme at work here. Each question forces you to think about right now.

Your mission in mind

Yes, it’s about what you make – your product or service. But it’s also about what you believe. That’s the connection today’s consumers want to make with you, and they seek it out in your video marketing. We all want to find our tribes. Consumers make brand choices based on whether the brand shares their beliefs.

You create scripts for your videos, but you also need a script for your beliefs. Having a mission statement creates the strategy for the stories you’ll share. Mission-driven video marketing shapes what type of content to make, exactly who it’s for, and what behavior you want to see as a result of viewership.

The post Are You Creating Content with Your Mission in Mind? appeared first on True Film Production.

13 Common Hiring Mistakes and How to Avoid Them

Today’s Question: What is a common mistake companies make during the hiring process? What are some specific things they can do to correct or avoid this misstep?

The answers below are provided by Young Entrepreneur Council (YEC), an invite-only organization of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year, and have created tens of thousands of jobs.

1. Rushing to Make a Decision

When looking to onboard a new hire, a company clearly has a need it is trying to meet. Though the need can be great, it is important to do your due diligence in the hiring process. Ensure that you ask the right questions and truly listen to each candidate’s answers. Check references and consider a trial period wherein the candidate can complete a test project or two to really show you their stuff.

— Stephen Beach, Craft Impact Marketing

 

2. Discarding Broadly Skilled Candidates

A common mistake I see is discarding applicants who don’t fit a job profile to the T. Great employees often resemble Renaissance artists: They hold a core skill or two, but they also have experience with a broad set of industry challenges thanks to their curiosity and passion. Inexperienced interviewers often mistakenly label these highly skilled candidates as “generalists.”

— Mario Peshev, DevriX

 

3. Not Hiring for Culture Fit

When you are eager to fill skill gaps, it’s too easy to grab people who have those skills but don’t otherwise align with what your company values. The best hires should also share your values so they can easily integrate into the work environment.

— Peter Daisyme, Hostt

 

4. Ignoring a Candidate’s Personality

Managers often focus solely on the experience and skills of the candidate, but character is also important. The new hire’s personality should match the company culture. Focus on getting to know the candidate outside of their work as well. Ask questions about their daily routine during the interview. Give them a personality test to see if their character meshes with the team.

— Michael Hsu, DeepSky

 

5. Not Giving Candidates a Test

The biggest indicator of future performance is not past performance, but actual performance. We ask all of our job candidates to complete take-home exercises that mirror the type of work they’ll be doing on the job. We’re able to see an employee’s strengths and weaknesses staring back at us right on their assessment.

— Autumn Wyda, Shine Wedding Invitations

 

6. Setting Excessive Requirements

The tech sector trend of overambitious job postings can prevent excellent candidates from applying. Do you really need an employee with a doctorate and expertise in eight programming languages? If not, why advertise for that? There is nothing wrong with aiming high, but aligning job postings with reality can surface valuable hires whom you would otherwise never meet.

— Vik Patel, Future Hosting

 

7. Lack of Preparation

Often, especially in a startup, you are hiring to meet an urgent need within the business. This can lead to a lack of preparation in every area of the recruiting process, from insufficient job descriptions to hasty interviews and ineffective onboarding. You may feel like you’re in too much of a rush to get these things right, but taking the time to prepare is essential.

— Thomas Smale, FE International

 

8. Hiring Solely on a Recommendation

Don’t just hire someone because they were referred to you. Interview them, test them out, and do background checks. The person recommending the candidate may not know their entire story. It’s up to you to do your homework and make sure every hire is right for your company.

— John Rampton, Calendar

 

9. Not Checking References

Many companies make the mistake of not contacting prior employers for references. I require all candidates to schedule phone calls with their prior employers as the final step in the hiring process. I advise candidates of this requirement at the onset to help ensure they are forthcoming about their successes and failures during the hiring process.

— Matthew Podolsky, Florida Law Advisers, PA

 

10. Making Starstruck Hires

When companies see large brand names on a candidate’s resume, they can become starstruck. They believe this person will make a real difference because they came from a larger and more well-known company. However, this assumption is not always correct, and it can lead to companies passing over more talented candidates who are better fits for the role.

— Sweta Patel, Startup Growth Mode

 

11. Falling for Oversellers

 

Hearing that an interviewee has every skill and experience you require is great, but odds are they’re embellishing to get the job. I always prefer honesty and an eagerness to grow over a blind “yes” to every question on an application. Find someone who is willing to ask the right questions rather than give the right answers.

— Stanley Meytin, True Film Production

 

12. Hiring a Less Qualified Person to Save Money

Hiring is never an easy process. It’s all about finding the right person in the shortest amount of time possible, all while staying within the budget. All too often, we see companies hiring less qualified individuals simply to save some money. Make sure all of your candidates are heavily qualified, vetted, and truly capable of delivering great work.

— Zac Johnson, Blogger

 

13. Not Casting a Wide Net

Many companies will put up a job ad on their local job board and call it a day, but you should really cast a wider net. Put your ad up on your local job board, Indeed, LinkedIn, and even lesser-known job boards. Share your ad on social media and attend job fairs. Consider if the job can be done remotely. Casting a wider net will help you find more quality candidates.

— John Turner, SeedProd, LLC

 

The post 13 Common Hiring Mistakes and How to Avoid Them appeared first on True Film Production.

LinkedIn Live: Be an Early Adopter!

Microsoft-owned LinkedIn has thrown its hat into the video livestreaming game. It’s old-hat for competing social media networks like YouTube, Twitter, Facebook, and Instagram – but it’s a sure sign that LinkedIn has finally made a full commitment to supporting video on the platform.

“Live has been the most requested feature,” LinkedIn’s director of product management Pete Davies recently told the TechCrunch website during an interview. Linkedin Live currently is invite-only as it rolls out in the United States first.

While YouTube and Twitter might be known as real and gritty, LinkedIn has always pushed for professional and polished – fitting for a social platform that’s all about work-related networking. LinkedIn Live utilizes a collection of third-party broadcast streaming services such as Brandlive, Socialive, Switcher Studio, Wirecast, and Wowza Media Systems. It should also come as no surprise that LinkedIn will rely on video encoding from Microsoft’s Azure Media Services.

LinkedIn may be late to the party, but there’s no reason why it can’t catch up. Especially when, as Davies points out, that video on LinkedIn boosts engagement with 30 percent more comments per session and an almost threefold increase in time spent watching. There’s money to be made from the platform’s 610 million users in more than 200 countries as LinkedIn continues its transformation from a stuffy corporate resume-sharing site to a B2B powerhouse where entrepreneurs and business professionals can rub virtual elbows.

LinkedIn Live: Leverages

Video is the preferred medium for consumers, as well as 87 percent of marketing professionals. Its trackability and measurability allows organizations to actually establish ROI instead of guessing at it. It’s why 88 percent of video marketers say they are satisfied with and will grow their usage of video.

From a B2B perspective, video can’t be beaten. 72 percent of those surveyed say they would rather use video to learn about a product or service – which is why it comes as no surprise that 99 percent of businesses who use video say they’ll continue to do so. Video is also the preferred medium of millennials. Pay attention. That’s important. Google reports that 46 percent of all B2B researchers and buyers are between the ages of 18 to 24. Millennials represent the largest group of B2B prospects, more than twice as many as the next demographic.

When it’s fully rolled out, LinkedIn Live will offer you a powerful way to reach this group of B2B prospects. The question is: will you have a strategy in place to use live streaming to reach them? Here are some suggestions.

Events and conferences

The B-Word continues to rain on everyone's parade. Whether you want to attend or host them, conferences and events represent a considerable budget commitment. LinkedIn Live offers the opportunity to attract a considerably larger virtual attendance. LinkedIn Live’s real-time comment features mean that presenters can take questions from people watching the livestream. As a marketer, you can take virtual participants behind the scenes and interview attendees to help prospects bring your brand into their worldview.

Interviews and Q&A sessions

Cross a whitepaper with video and what do you get? A powerful educational tool that helps prospects see how they can use your product or service based on its utilization by other organizations. Now, Imagine the ability for real-time commenters to engage in the dialog. If there’s one area where LinkedIn Live has a massive edge, it’s the ability to connect your existing customers with prospects and let the advocacy begin.

Demonstrations and product releases

We won’t go as far as Quartzy and say that unboxing videos are going to take over the world, but nobody can argue that video is unparalleled at visual storytelling. Seeing a product or service in action sells it – and the addition of the real-time comment feed means that viewers can immediately get their questions answered. The live aspect also deepens transparency and validity. It’s happening as people are watching.

Frequent and informal engagements

Your newsletter goes out on the first Wednesday of the month. The podcast hits streams early Monday morning to catch the commute. You’ve already established a routine with your push media. Now you have the opportunity to create a regularly anticipated two-way engagement using LinkedIn Live. Use it as a way to offer insight and education about a topic that impacts your customers, or offer a wrap-up of what’s happening in your industry. It’s a way to establish yourself as a subject matter expert.

What’s your strategy?

Our advice is that you jump in now and start experimenting with LinkedIn Live while it’s still in the experimental state itself. It allows you to be glitchy while the platform works out their own glitches. Surf the learning curve along with the rest of businesses and entrepreneurs who are early adopters. Remember, though, that LinkedIn is a network for business professionals. Livestreaming does not absolve you from abandoning quality or your brand identity.

Organizations that successfully use video have strategies in place which determine what and how they use it based on why it will be effective for them. This strategy doesn’t change just because it’s a livestream.

The post LinkedIn Live: Be an Early Adopter! appeared first on True Film Production.

How To Audit Your Goals And Build A Video Strategy That Works

There is only one reason why a video campaign fails: neglecting to consider your business and marketing goals when creating your content. If you want to see success and high ROI with your videos, you have to create a solid strategy aligned with your goals.

Nearly everyone at some point has a marketing campaign that totally flops, whether it’s video, written content, or another medium. Those “flops” are rarely the ones that follow a structured, well-researched strategy that’s in tune with your business objectives. The “flops” tend to be those campaigns that are created quickly with the hopes that your audience will like it, without knowing why you’re actually creating it.

A video is rarely an end in it of itself. Even the most creative storytelling video has some sort of purpose or goal, like inspiring brand engagement or loyalty. You need to know where you’re going before figuring out how you’ll get there. You need goals to strive towards in order to have a successful video campaign.

So how do you create goals that push your video strategy forward?

The True Film Production Flop

We’re a professional video and marketing company. We’re not in business just to create videos. Our goal is to craft stunning stories in our videos, which are used for marketing purposes. We are marketers first, creators second.

But even though we live this day-to-day, we don’t get it right all the time either. We’ve seen our fair share of “flops” with our own marketing campaigns, especially when we were just learning the ropes.

There was one video in particular that we thought would be super interesting for our audience. We were excited about it, because it felt “new and different.” We hurriedly created it in just a few short days, we posted it everywhere, and we waited for the overwhelming response.

But that response never came. The video just didn’t connect with the audience. One of our viewers actually commented, “Why did I just watch this video?”

And that’s when it hit us. The viewers didn’t know why they were watching the video because we didn’t even know why we made the video. We thought it would be a cool topic, but “cool” is just about as far as it goes. The video wasn’t aligned with our goals, mission, or vision.

We thought we liked how the video felt different. But that “different” feeling was actually because it wasn’t aligned with any of the other videos we’d done that were aligned with our vision and mission.

We’re not saying you should stick to the status quo, though. Since then, we’ve discovered that newness and uniqueness is a natural part of the creation process. And that creation process is part of the overall business strategy.

But it has to first start with strategy.

How To Align Goals And Marketing

We’ve asked clients to give us their business and marketing goals, and they’ll come back with “we want to make more sales” or “we want people to share the video a lot.”

These goals aren’t going to bring you to success. They’re basic and static. Instead, you need clear and defined goals that will help you organize a strategy.

For example, let’s say your primary business goal is to drive sales. You’ve got a lot of leads, but not enough people are buying. The business goal “drive sales” isn’t going to work, though. How do you know when you’ve reached the goal? By when do you need to reach that goal?

This is where SMART goals come in. Your goals get down to the “why”—why are you creating this video or marketing campaign?

SMART Goals

SMART goals, also called KPIs or Key Performance Indicators, ensure you have practical objectives that your business is working towards. SMART stands for:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-based

Specific: The goal should be as clear and focused as possible. “Drive sales” is too broad. You’d instead want something like, “Sell more hair gel to male customers age 20-35.”

Measurable: Now, put a number on that goal. You want to sell more hair gel, but how much more? “Sell 10% more hair gel than Q2.”

Attainable: Can you actually reach this goal? If you sold a million hair gel products in Q2, will you be able to sell another 100,000 units this quarter? Is that too lofty, or can you actually get there if you strategize effectively?

Relevant: Does your goal actually push your business forward? Let’s say your company is looking to move away from hair products and focus instead on body products. It wouldn’t really make sense to emphasize selling hair gel if it’s not pushing the business to its next phase.

Time-Based: By when do you want this goal achieved? Why does this time frame matter? For example, you want to sell 10% more hair gel in Q3 than in Q2. That’s time-bound. You can figure out exactly what changes to try to see if you can reach that goal this quarter, so you can focus on making Q4 even better.

Learn more about KPIs here.

Setting a SMART goal isn’t enough, though. Once you have the goal in place, you need to figure out how you’ll actually attain that goal. Each department—like sales, HR, and marketing—will need to create individualized goals that build on one another to reach the overall goal.

This is where video can do a lot of the leg-work.

Read: How To Use Your Purpose To Share The Story Behind Your Brand

Business vs Marketing Goals

You’ll want to consider two types of goals before even looking at a video campaign. What are the overall goals of your business, and how will your marketing goals get you there?

If your business goal is to increase hair gel sales, every department has to work together to bump up hair gel sales by 10% this quarter.

Then you can narrow down to focus on how marketing can push this. You’ll want to create an even more narrowed goal. For example, “In order to help boost hair gel sales by 100,000 units this quarter, we need 2.5 million+ marketing impressions on a hair gel video.”

Now, your entire marketing department can work together to find different avenues and channels to get 2.5 million views, which they’ve anticipated will likely translate to 1.1 million sales.

Check out this awesome resource: 6 Questions To Set Up Realistic Goals For Your Video Marketing Campaign

Where Video Comes In

You know what your business and marketing goals are. Now, you can craft a video that actually pushes those goals.

Your marketing department needs 2.5 million views. What better way to broaden your reach and engage your audience than with video?

When you know what you’re working towards, you can better craft your video effectively. It’s about more than just form—like what kind of call to action you’ll use to sell the product. The goal helps you design the story you need to tell in a way that will best engage your audience.

And it’s not just for marketing. Maybe your sales team wants a product video that helps them better relate the benefits of the hair gel to their customers. Or maybe your HR team creates a short video for the on-the-floor sales team training to learn how to effectively create relationships and sell the product.

Video is a means to get your business to reach its goals, both internally and externally.

Make goals, see success

Ultimately, your content won’t resonate with people if it doesn’t align with your business and marketing goals. Creating videos needs to start with goal setting before the creative process can even begin.

Do you know what your business goals are? Wherever you are right now, start the conversation with True Film to begin building a content strategy that will actually show results.

The post How To Audit Your Goals And Build A Video Strategy That Works appeared first on True Film Production.

How to ACTUALLY Run Successful Event Marketing

Events are a hot ticket item right now, but they’ve unfortunately become a one-off sale rather than the long-term marketing strategy they could be. The majority of businesses don’t know how to run successful event marketing that actually creates long-term business growth. They don’t mesh their event department with their marketing team. The event runs smoothly and maybe they make some money on ticket sales or booth product sales, but the event itself is not enough to grow your business.

A few guest speakers and good food won’t get people coming back. You need to establish a strong brand presence from initial marketing until they walk out the door to capture leads for a longer endgame.

So how can you use events to your advantage, how do you run your event marketing, and where does video play a role?

What are the benefits of events?

Events like conferences, trade shows, charity galas, or partnership events are an incredible way to establish your brand and bump up your lead generation. What can participating in or hosting an event do for your business?

1. Brand awareness

Events help you reach more people to get your brand out there. The more people who see your brand name, the wider your reach. The wider your reach, the more people you can market and sell to in the future.

But seeing your brand name on a bulletin board or sports jersey or booth table at an event just isn’t enough. People want to experience your brand firsthand. That’s where events especially excel over other forms of marketing. Your business is interacting one-on-one with the audience. Whether you’re hosting the event or running a table, you can create a unique experience that people will associate with your brand moving forward.

For example, you have a booth at a trade show. Rather than just having one or two people at the table talk to customers about your products, you have iPads that show a video from your founder, team, and customers. You have products there to try out. You’re running a sweepstakes to win a gift certificate. You may even have an interactive VR game that they can take part in.

You’re not just talking to customers. You’re giving them a reason to remember your brand name. That’s what leads to long-term brand awareness and engagement.

2. Lead generation

Once your brand presence is in place, you can start gathering leads at the event itself. There are thousands of attendees at conferences, trade shows, and events. Some attendees may have heard of you, which means they’ll be excited to interact with your business on a more personal level. And some may have no idea who you are, which means it’s a great opportunity to capture a new customer.

Below, we’ll dive deeper how you can actually generate leads from events that captures enduring, loyal customers.

3. Partnerships

You’re likely attending conferences and trade shows that are within your industry, so other similar businesses will also be in attendance. This is a great place to scope out the competition and learn about your industry, but it’s also an opportunity to find new businesses with whom you may want to partner.

Remember that creating partnerships is like selling to a customer. You still have to “sell” your business and benefits to snag awesome partnerships. Video is a great way to show potential partners what makes your business unique and what your customers are saying about you.

How should you run event marketing?

Here’s where most people go wrong with their event. They throw out flyers in-person and online, cross their fingers, and hope that people come to the event. Then, the few people who actually make it to the event see the brand name scattered around without a lot of context or understanding.

The goal of event marketing is to build a brand presence, gain awareness, and engage your leads.

The best way to do this is a method that not a lot of businesses realize yet… Which also means it’s one of the hottest and most successful competitive advantages in the world of events…

Video.

Video will be the most vital aspect of your event strategy from initial touch point through to post-connection.

At True Film, we get a lot of clients calling us last minute that they need a videographer for their event that it’s in a week. We can send a videographer there to create a video of the event that looks great with post-production, but it won’t show the kind of results you could otherwise have. We can make a last-minute video look awesome, but it will still be a last-minute Hail Mary pass.

We recommend planning an event video campaign months, if not an entire year, in advance. Pre-planning means you don’t just get a video of what the event looked like after the fact. You can also use video to…

  • Promote your event and encourage more people to attend,
  • Engage with those present at the event,
  • Engage with those not at the event…while the event is going on (like livestreams),
  • Connect with leads after the event,
  • & Reuse content from event for future marketing.

If you have an event coming up, now is the time to start preparing your A to Z video event marketing campaign.

Read: Five Tips for Creating An Effective Video Content Strategy For Your Next Conference

How do you use video for event marketing?

We guarantee that once you implement video into your event marketing, you’ll see an incredible uptick in event attendance, engagement, sales, and post-event continued loyalty.

What are some strategies to implement video in your event marketing?

Video ads to promote conference

To get people to your event, you need to promote the experience. Video is one of the most effective forms of event marketing to get people (and money) to events. If you’re hosting the event, you can use video retargeting ads to sell tickets or to sell sponsorship for the conference.

If you’re attending the event as a business, you can use a video about what you’re providing for and bringing to the conference. Why are you attending, and what kind of unique advantage will you offer attendees?

Video provides quality content you can use on social media to push and market the event. This works especially well if you can create a video that tells a story—both about your business and about the event. Show people why they absolutely can’t miss this event.

Read: Why Storytelling Stories Work On Facebook

Video backdrop for presenters and booths

Video captures attention. Strong presenters will often start or end their presentation with a video that describes their business in more detail. This is especially a great spot to present customer testimonials or client stories so the audience can really understand the impact of your business.

You may also want to have a video rolling in your booth, so people can constantly learn about your brand, even if your manpower is occupied.

Videos in-hand of attendees

Give people ownership of your video—and their experience of your brand—by putting it right into their hands. Our clients have found a lot of success utilizing iPads preprogrammed with videos so attendees can explore more about your business on their own time and in their own way. This makes people feel like they’re in control over their experience with your brand, but you’ve already curated that experience by crafting those videos. You build a consistent, uniform message while offering a unique and visual platform for people to enter into conversation with your business.

Read: How To Use Video Storytelling To Inspire Your Audience

FOMO videos

You want to instill a little “fear of missing out” with your audience. Livestreaming the event while it’s happening will show your audience your involvement—and it will make absent customers a little jealous. They’ll want to get involved, and they may be more likely to attend the next event. They’ll see all the awesome stuff your brand is doing and the experience you’re creating, and they’ll want to have that experience themselves—either by attending an event or becoming a customer.

Follow-up video

You don’t want to just give out business cards and hope your customers contact you. You want to capture their information so you have a genuine lead you can contact when the event is over. You want to be in control of the communication. At the event, make sure you’re capturing email addresses and names in a non-intrusive way, like a sign-in sheet (especially one on an iPad or other tech device).

Three or four days after the event, you can send the leads a follow-up video about your brand and products that will seal the deal. The attendee will remember talking to you and experiencing your brand, so they’ll be more likely to try out and buy your product. Include a small discount with the follow-up video as a special “event welcome,” and they’ll be sold.

There’s some flexibility in how you approach the follow-up video. It should complement and supplement any videos you showed during the event. For example, if you showed product videos at the conference, you may want to use a video with your brand mission or customer testimonials in your follow-up. The video should then end with a strong call to action that gives people next steps to further engage with your brand.

Get max ROI with video

Take your event marketing to the next level with video. From promotional videos to highlight reels, a video content strategy can (and will) boost your event participation and engagement drastically.

Don’t wait until the last minute to start planning your event videos. Now is the right time to create a video event marketing strategy that will show serious results.

Reach out to True Film Production to create a story that shares your business and emphasizes your event. We specialize in creating inspirational videos that capture your viewers’ hearts and minds. Let’s start creating.

The post How to ACTUALLY Run Successful Event Marketing appeared first on True Film Production.

Why You Need Video Brand Guidelines

Things have changed. It doesn’t work that way anymore. These are two phrases that get tossed around a lot when it comes to marketing. Both are true – especially when it comes to video marketing. No marketing medium is more impactful, and that’s because video is the preferred way the world wants to consume information on our computers and mobile devices. Forbes recently reported that 1 million minutes of video will flow through global IP networks every second by 2021.

Statistics like that might make you think that video marketing is a nuclear option. It’s so powerful that you just can’t miss. Especially when you hear that 92 percent of mobile video viewers share what they’ve watched with others.

For all its potential, video marketing can easily fall flat on its face. Sure, you’ve got the video platform gorillas like YouTube, where more than 500 million hours of video are watched daily. Internet video traffic may account for 80 percent of all consumer traffic, but it’s spread out across a growing number of platforms.

As a brand, how do you push a signal through the noise when more video content will be uploaded in the next month than what the major US television networks have created over the past 30 years?

The curse of diversity

Things have changed.

30 years ago there were only three major television networks. You weren’t watching video on your computer. If you had an Internet connection, it used a dial-up modem. You might have gotten speeds of up to 9,600pbs.

That left broadcast television. Video marketing was interruptive. Look how far we’ve come.

The challenge for any brand today is how to communicate a uniform identity across multiple platforms? In the days of broadcast TV you created one commercial. One message worked for everybody. Today, what works on YouTube could very well be inappropriate for Twitter.

And yet, many brands today still apply the broadcast TV approach to video marketing. Distribution is the final stage of their content marketing process. The initial focus on finding an interesting concept.

It doesn’t work that way anymore.

At one time, a single video – or any type of marketing content for that matter – did have the ability to capture attention with just search results. Social media still offered organic reach. Those days are gone. The majority of the Internet’s traffic is concentrated on social networks or search engines who don’t see a business case in sharing the traffic.

Audiences have caught on, too. They’re not who they used to be. Your “audience” is actually a different group of people each day. In email marketing, these groups are called dynamic segments. In video marketing, your “audience” is comprised mostly of people who need help right now.

The ecosystem has changed. If you’re a marketer using video, your distribution process has to change, too.

One video, one channel

Successful brands have discovered that distribution has to jump from being the last step in the process to being the very first. Ideation and creative are not the starting points.

You end up with a 1-2-3 process that looks like this:

  1. Distribution – identify a specific platform.
  2. Ideation – develop a concept uniquely tailored to the audience using this platform to consume video.
  3. Execution – produce the video marketing.

Lather, rinse, repeat. For each platform you’ve identified. It’s how you create video content at scale.

Remember when?

Once you move past the outmoded strategy of using the same video creative for multiple platforms, you quickly discover the challenge that awaits us all today. How do you maintain consistency for brand recognition when you’re creating unique video content for multiple platforms? You have to determine the edges of the box before you can think outside it.

It’s time to take a cue from those good old-fashioned days we thought we left behind. There should be no doubt whatsoever about your brand identity. Anybody responsible for coming up with creative needs to live and breathe it, of course – but everybody who will select your video distribution channels has to connect those platforms with the visual, psychological, and emotional appeal of what your company stands for.

Successful video marketing is a series of conversations where the viewer is able to fit your brand into their worldview. Your brand and your mission – the reason for your company’s existence – are interdependent. This message won’t ever change, which is why it should be at the core of the documentation you prepare to establish your brand identity.

In many ways, it’s like a litmus test. Once you’ve selected your distribution platforms based on their resonance with your brand identity, does the video you’ve produced also successfully communicate the “why” of your company? That “why” must be consistent, and the best way to generate this continuity is with video brand guidelines that hold the course across all platforms. People retain 95 percent of a message when they consume it in a video, as opposed to just 10 percent of what’s retained when reading an article. That means you’re only going to retain a tenth of what you read here – so go back and read the previous sentence again.

Establishing your video brand guidelines allows you to hold true to your mission, which in turn helps you to create a strategy that takes advantage of efficiency. The strategy starts with distribution. You’ll have different requirements for each platform. For example, you’ll have to rethink the way a product is presented going from the vertical aspect of IGTV to the landscape aspect of YouTube.

Knowing these production-related requirements up front will guide your creative direction so you’re able to create assets that can be used to create visual continuity across all platforms, even when those platforms are remarkably different.

We’re not going back to the good old days. Video marketing will continue to be fragmented even more than it is now. That fragmentation and the need to communicate different value propositions to specific audiences makes it easy to lose consistency and lose brand recognition. Avoid these obstacles with a video brand guideline. We can help.

The post Why You Need Video Brand Guidelines appeared first on True Film Production.

What Statistics Can Tell Us About Video Strategy

It keeps going up, and it is unlikely to go down. Brands are increasing their video marketing budgets, and not because they think it’s the right thing to do – they are spending more because they see a return on the investment. Businesses that say they can see a good ROI on video has risen 5 percent to a total of 83 percent in the past year alone.

There’s a downside, though. More companies are seeing a measurable cause and effect by adding video to their marketing mix, but 9 out of 10 of them also say that the level of competition has made it difficult to stand out from the competition. Why?

HubSpot reports that more than a quarter of the companies that produced marketing videos in 2018 did so for the first time. It’s not an exaggeration to say that practically everybody’s doing it. Only 1 percent of current videos marketers say they plan to stop, while 74 percent of those aren’t yet using visual storytelling – AKA video marketing – plan to start doing so this year.

What they’re measuring to see the ROI

There’s nothing left to guess about marketing. Digital platforms have made measuring reach and response a precise science. When used appropriately, you can create an accurate business case for video marketing. It’s why digital marketing has become a $135 billion industry in the United States.

That’s too much money to leave up to a “we get a good feeling about it” approach – and there’s plenty of validation. 93 percent of businesses surveyed said they’ve gained a new customer as a result of a video posted on social media. Companies using video marketing also have measured website traffic increases of up to 76 percent, resulting in conversion rate increases of up to 66 percent.

Video marketing makes dollars and sense. Brands using visual storytelling to engage their customers report growing revenue 49 percent faster than compared to those that still do not use video marketing. Watching video increases purchase intent by 97 percent, and turbocharges brand association by 139 percent.

There’s one big challenge to all this video – and it’s that there is all this video!

Visual overload

More than 5 billion videos are viewed on YouTube alone, every single day. They’re watched by nearly one-third of all the people on the planet that have Internet access – over a billion people. Meanwhile, over on Facebook, people watch 100 million hours of video each day, while 82 percent of Twitter’s users are doing the same thing.

It adds up to the average consumer watching more than 16 minutes of video directly related to marketing each month, or about 4.6 billion views.

These are encouraging statistics. They paint a pleasing picture for video marketing. But there’s trouble afoot. The demand for video is causing an accelerating number of platforms to be created. The United States managed to get by with just three major television networks until the 1980s.

Currently, there are at least 15 video platforms that can deliver at least 5 percent of the viewers in the United States. And while YouTube remains the king of the video platform mountain, a growing number of marketers have expressed their concern about its effectiveness. HubSpot reports that the percentage of marketers who feel that video marketing on YouTube is working for them dropped from 90 percent to 80 percent from 2018 to 2019.

Why? The reason is simple. People don’t just pick a platform to watch a video. They select a specific platform to watch a particular type of video. And that means even the YouTube – the 800-pound gorilla of video – is seeing a percentage of its audience depart for platforms that cater to niche audiences.

Where are they watching?

Yes, video is an effective marketing tool. The statistics you’ve read so far are proof. Your challenge, however, is knowing where to place your video, and what type of video will work best for that specific slice of your target audience.

You need a plan. And because you are a business, you need a business plan – because somebody somewhere, and it’s likely to be your stockholders, will demand to see a return on the investment that you’re placing to create and place this visual storytelling.

Did you listen to a radio station on your way to work this morning? It currently reaches 93 percent of the population in the United States. Think about the top-rated radio station in your market right now. They didn’t get there by playing a random assortment of music. They have a carefully planned strategy that plays the right content for the right people at the right time.

Alas, you can’t model that concept for video, but the analogy does hold true. YouTube has become much like a radio station. A really popular one. Your videos might work well there, but you’ll fare better by taking a strategic approach.

The basics of a video strategy

The common misconception is that video marketing strategy is all about figuring out the creative the resonates with prospects and turns them into customers. Can you strike gold and find your version of the rainbow-pooping SquattyPotty unicorn? Can you catch lightning in a bottle and recreate the 22 million view virality of DollarShaveClub?

You’re putting the cart before the horse – or the rainbow-pooping unicorn. The creative isn’t your strategy. It’s defining your measurable goals. What behavior do you want to occur as a result of your video?

Access to history will help you forecast the future. What is the net profit if a customer purchases a product or service you market in a video? How much will it cost to put your visual storytelling in front of these prospects? There’s a business case to be built. Assembling the information presents the scenario for a profitable return on investment.

You need measurable goals and a clearly defined audience that will exhibit a specific behavior. When you’ve got these three elements in place, now it’s time to take a look at the creative approach. And no matter what your creative approach, it’s going to be powerful because our brains prefer to consume information visually. An astounding 90 percent of information transmitted to our brains is visual – and we retain 80 percent of what we see as opposed to just 20 percent of what we read.

And then there’s the train of thought that a minute of video is worth 1.8 million words.

Start with strategy

Yes, everybody is using video to turbocharge their marketing. But today’s most successful brands that are using video decided what they wanted to achieve with it long before they got around to working on the creative.

They selected a specific target audience. They determined measurable behavioral modification. They researched and identified the optimal place to find this audience. And then they researched the most efficient way to present their visual storytelling in a way that takes advantage of the platform. Every part of this is a strategic effort.

Here’s the additional ROI for these brands. Because they did all this homework before they even reached the point of a creative brief or decision about how to tell the story, they also created a proactive model that will allow them to produce video assets that can be used on other platforms. Efficiency is generated by strategic planning.

Creativity makes you stand out. It is the ultimate objective of good video marketing. How do you know what that creative should be if you haven’t first determined what you want it to do? Start with strategy. It’ll make finding your creative unicorn easier. We can help.

The post What Statistics Can Tell Us About Video Strategy appeared first on True Film Production.

Take Control of Your Personal Brand’s Search Results

What is a simple, but effective way of taking control of search results for your name?

These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands of jobs. Learn more at yec.co.

1. Claim Your Business on Reviews Sites

Most often when you search for a business name on Google, Bing, etc. the first thing you see is the business’s website and a few important links from that website. You’ll also notice many review sites below the main website links such as Trustpilot, Glassdoor and the BBB. Make sure to sign up and claim your business on those sites to help control what shows in the search results. – Jared WeitzUnited Capital Source

2. Turn on Google Alerts

Use Google alerts to notify you whenever your name shows up in search results. Then if your name shows up for a negative incident, you should first send a takedown notice and then potentially do damage control by sharing your side of the story or also creating content to override and drown it out. – Cody McLainSupportNinja

3. Optimize Your LinkedIn Account

LinkedIn profiles typically rank high in search results, so you want to make sure your profile is as complete and as polished as possible. Specifically, create an eye-catching headline and summary. Make sure your profile includes at least a few recommendations. It also helps to personalize your URL (make sure it includes your name), and set your entire profile to “public.” – Shu SaitoGodai Soaps

4. Take Blogging Seriously 

The thing about Google is that people don’t often look further than page three. If you want to control the search results to your name, you want to focus on creating blog articles and images that are on the first few pages. Create an in-depth “About Me” page as well as blog posts while researching keywords to focus on writing content people will be searching for. – Jared AtchisonWPForms

5. Create Detailed Profiles on All Relevant Social Media Platforms

Have a comprehensive profile on social media to dominate search results for your name — sites like Facebook, Twitter, Instagram, YouTube, Pinterest, Reddit, Tumblr and Flickr. If you have a common name, include your middle name. This all may be simple, but it will require time and effort invested, good SEO and backlinks to rank these pages. – Diego OrjuelaCables & Sensors

6. Start Guest Posting on Credible Sites

Guest posting on credible sites and publications will allow you to take control of search results for your name. The guest posts you write for credible sites will rise to the top of search results so that when people search for your name, they’ll see that you’re associated with the best, most high-quality sites. – Syed BalkhiWPBeginner

7. Discover How People Are Finding You

Do prospects search for your product or service by its name? Or, do they search for their problem and possible solutions? If you want to show up in more search results, create content that search engines determine to be relevant and useful. – Stanley MeytinTrue Film Production

8. Spread Your Digital Footprint With Backlinks to Your Website

When anyone searches your name, ideally your website shows up first. A few ways to assure that happens: buy the domains for your name, backlink all your social media sites to your website, backlink your name and get some coverage via podcasts, blogs, radio and other outlets and have them backlink your website and name to your main site. This will ensure your website ranks for you name. – David EhrenbergEarly Growth Financial Services

9. Use a Tool to Monitor What’s Being Said About You Online

Use a tool to monitor what’s being said about you online. While you can’t control what other people say about your company, you can control how you respond and handle the situation. If someone left a bad review of you somewhere online, you can discover it and reply to them in an attempt to reach a resolution. – John TurnerSeedProd LLC

10. Google Yourself in Incognito Mode

First, you need to see what comes up when you search your name. Sign out of your Google account or open an incognito window and search for your name. Look through the results and see what comes up. You might find that years ago you’ve created online accounts that you no longer want to be associated with. When you do discover those unwanted results, delete those accounts or remove your info. – Chris ChristoffMonsterInsights

11. Be Selective With Your Media Interviews

To effectively manage your public image, including the search results for your name, be selective about the media interviews you give. Work with bloggers and reporters who understand your accomplishments, ambitions and values so they can articulate those well. It’s easy for audiences to misinterpret things, so just be mindful about how others present information about you. – Firas KittanehAmerisleep

12. Flood Google with Information

To own the SERP for searches of your company name, you must flood Google with information and make it believe that you should be at the top. Do these by getting PR, creating profiles on high authority sites like Crunchbase or Wikipedia, publishing guest posts, adding schema to display the Knowledge Graph and creating a Google My Business listing. – Colton GardnerNeighbor

13. Turn to Professionals for Help 

If your personality attracts more and more attention and it’s not always positive, the good news is that you can fix that. There are lots of strategies you can use to take control of search results for your name, but the most effective ones take a lot of time. If you don’t have any, hire a reputation management company and let them take care of all this for you. – Solomon ThimothyOneIMS

The post Take Control of Your Personal Brand’s Search Results appeared first on True Film Production.

Improving Engagement: Nine Strategies For Customizing Your Presentation

The best presentations are those that connect to their audience, really pulling them in and getting them to invest in what you’re saying, whether that be by thinking about it, discussing it or even investing money in your product or service. In order to connect, you need to tailor your presentation—a vague, sweeping topic generally won’t resonate as well as a specific speech grounded in real examples. You also need to think about audience size, demographics and venue space.

Of course, if you’re giving the presentation or speech at multiple locations then you can probably keep the content the same, but tinker with elements that would draw the audience in, such as a funny, anecdotal or local opening, followed by specific data points and nuanced audience interactions, among others. To find out more, we asked entrepreneurs from Young Entrepreneur Council to share their best advice on what elements to look for when determining how to fit a presentation to different settings. Here’s what they had to say:

1. Most Urgent Issues

The first and most important thing to consider is what people frequently ask about or what their most urgent or most challenging issues are. When you can pinpoint these, it becomes easier for you to create the flow of your discussion. Another factor to consider is what people can get from your presentation. People expect to gain information that will help improve their work processes or earn them more profit, and your audience will be satisfied when you can give them practical and efficient solutions. Lastly, a fresh and innovative approach is always welcome in the intense rat race of an industry where there are many thriving businesses. Your presentation is more valuable if people get to carry information that can push them to be creative, to stand out and to outperform competitors. – Diego Orjuela, Cables & Sensors

2. Beliefs, Principles, And Values

We make presentations on a daily basis to potential clients. We are in the insurance and finance market, so it is difficult to not focus on the numbers and logic of a product. I remember when I first started selling, my mentor and I presented to a high-profile client. I presented first and delivered a 20-page slide show on the financial viability of our products. When I was done the room was silent. It did not go well. Then my mentor stepped in. He asked the client if he loved his family. Then he told him if he were family, this is what he would recommend. That is what the client wanted to hear and they started the paperwork. My mentor taught me that people seek out that which aligns with their values. This is a sure way to bring out the emotion in those you are presenting to. – Brian Greenberg, True Blue Life Insurance

3. Education Level

Tailoring to your audience is really more about making sure they will properly understand you. It can be cultural as well, but at the same time you don’t want to sound like a Harvard graduate in front of a conference of retail store owners. It’s important to come to an audience at their level. The goal of that is to act and communicate as you would with the general public. Avoid too much lingo and don’t make up new terms. Be authentic, be true and above all, try to be a bit entertaining as well. – Nicole Munoz, Nicole Munoz Consulting

4. Demographics And Psychographics

Doing your homework on the demographic profile of the audience is key before deciding on the topic and preparing a presentation. I want to know the make-up of the audience; if it’s a business audience I want to know their titles, roles, responsibilities and who they report to. This is important because every presentation should be tailored to the interest of the audience. If I want to create a presentation that truly resonates with them, I need to give them information that can be used in their day-to-day jobs. For example, I may give information that improves their performance or makes them look like the hero in their organization; information that will help them receive a pat on the back from their boss. Without knowing the audience, you may present something that is not engaging. – Andrew Kucheriavy, Intechnic

5. Level Of Experience

There’s nothing worse than sitting through a presentation that’s too basic for your skills and experience or so advanced that it goes over your head. Find out in advance what the audience’s level of experience is with the topic that you will be talking about. You can do this by having the organizer conduct a quick survey that they email to the attendees beforehand. This information will help you create a much more informative presentation that your audience will surely appreciate. – Jared Atchison, WPForms

6. Pain Points

What do you have in common with every audience? It’s not your solution. The connection is the shared problem or pain point. The information a specific audience needs depends on where they are in their journey of discovery. If they’re just starting, they want relevant information and education to help them with understanding the problem. This won’t come from presenting your solution. In fact, at that point in the journey, it’s frustrating. Understanding where an audience is in their buying cycle helps you provide them with the appropriate information that will move them forward. Your product or service may be the right solution, but that’s their decision. And they won’t make it until you’ve helped them clearly see the problem. – Stanley Meytin, True Film Production

7. Whenever Possible, Send Out A Survey

I recently sent out a survey to a group of 40 professionals to access what they wanted to learn during a one day gathering my company was organizing. The results allowed us to see tremendous needs and consistent requests, and then we created an agenda tailored exactly to topics they wanted. There was no way we’d be able to nail the desired topics without their input. Similarly, we often send a short survey to any potential client in order to gauge exactly what they wish to cover on an initial call. From there, we make our presentation precisely targeted to their requests. This helps a potential client know we listened to what they want and deliver to it. – Beck BambergerBAM Communications

8. Call And Response At The Start Of The Presentation

To get to know more about the needs of your audience before a presentation, use the “call and response” technique. The call and response technique is where at the beginning of the presentation, you ask carefully prepared questions to understand the experience of your audience. Before your presentation, you could say for instance, “Raise your hand if you’ve made your own website before.” You’ll then be able to see how experienced or inexperienced with that particular topic your audience is and cater your presentation accordingly. Of course, in many audiences it will be a mix, so spend time addressing the needs of both groups so that everyone walks away learning something. – Stephanie WellsFormidable Forms

9. Open The Floor To Questions

Whether you are making a sales pitch or presenting to your internal team, having an understanding of your audience is critical. While background research and tailored presentation content are important, a great way to understand your audience is to solicit real-time feedback during your presentation. Your audience’s interest and attention may shift during your presentation and what kept them engaged in the past might not resonate with them in the future. As you present, your audience will have questions come to mind and may also need clarification or a repeat of information. Tracking their live experience by regularly opening the floor for questions and feedback can help you keep their attention and also help you improve your presentation for the future. – Daniel GriggsATX Web Designs

The post Improving Engagement: Nine Strategies For Customizing Your Presentation appeared first on True Film Production.