6 Ways To Improve Your Brand’s YouTube Strategy With Content That Drives Action

Despite social media platforms like Snapchat and Instagram offering other ways for brands to experiment with video marketing, YouTube remains the most popular visual content platform. Viewer engagement continues to rise with over five billion YouTube videos played each day, which can be incredibly beneficial for you and your business. These days, you don’t need to go viral to get the attention of your target audience. With these tips, learn how you can improve your brand’s YouTube strategy so that you drive more buyers to your website.

1. Create How-To Videos

One of the most common searches on YouTube is for how-to videos. People are always looking for clips where they can learn how to use products, understand how to perform specific tasks, see how to fix things, and discover how to make something. All you need to do is figure out how your products can fit in with this kind of content. The more creative you are, the more attention your video will get.

2. Allow Viewers Behind The Scenes

People love to get a peek at what goes on behind the scenes of the brands they love. They want to see how your products are made, get to know the minds behind them, learn what makes your company so unique, and get the scoop on any open positions with your organization. Show them why they should choose you over your competitors by making them feel like they’re part of the team. This can be done by creating a video that follows around an employee for a day, shows off the manufacturing process, provides a glimpse of a special event, and so much more.

3. Tell Quick Stories

Another way to connect with your audience is to tell them a quick yet memorable story. By appealing to their emotions, they’ll feel a connection to your brand that, over time, will turn them into a life-long customer. These videos can tell the story behind your brand, offer brief tips relating to your product, or share content related to your brand’s views on important issues.

4. Give Your YouTube Strategy A Personality

The tone for your YouTube channel should be in line with your brand, but it should also have a personality of its own. People look to videos for more than just information but inspiration and entertainment as well. Interacting with your followers both in your videos and in the comments section builds a sense of community, and will get them more involved in your brand’s social activity. Consistency is key.

5. Improve Your Customer Service

If your customer service team deals with several common issues buyers are having, then this should be the subject of one of your videos. Most likely it can be repurposed from written content you’ve already created for your website, but some people prefer a visual explanation. Not only will this improve your customer service, but your customers will be glad that they don’t have to sit on hold waiting for a representative to assist them.

6. Collect Customer Reviews

Trade shows and conferences are an excellent location for catching current client and customer reviews on video. You can also entice shoppers to send you their home videos by offering them a discount or the chance to win a prize. It’s also a good idea to look into collaborating with those in the YouTube business as influencers. By hiring them to review your products, you’ll get a video shared on their channel as well as yours, hopefully increasing your brand’s reach.

Now that you know how to improve your brand’s YouTube strategy, it’s time to start filming! True Film Productions can help you figure out how to reach your audience and create unique videos that tell a story in your voice. Contact them today to learn about what they can do to improve your visual content and get your YouTube channel up to speed.

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10 amazing and helpful apps that will inspire you

There are millions of mobile applications available to smartphone users today, and that number will only keep growing as it becomes easier to build and deploy apps. Some apps are for amusement, but others are specifically designed to improve the lives of their users or the world at large.

We asked a panel of Young Entrepreneur Council members the following question about some of the most innovative apps they’ve encountered that were created to help people:

What’s one innovative app you‘ve seen that’s designed to help people, and what can leaders learn from apps like it?

Their best answers are below:

1. Be My Eyes
Be My Eyes is an app that provides blind and low-vision people with visual assistance by connecting them with volunteers and company representatives. What leaders can learn from this app is that basic tasks, like picking out the correct can of soup, can be challenging and humbling and that asking for help is nothing to be ashamed of. If you don’t have the right answer, someone else will. – Duran InciOptimum7

 

2. Charity Miles
Charity Miles is an app that motivates you to hit your fitness goals by donating money to your favorite charity. For every mile that you run, walk or bike, you earn money from corporate sponsors that is then donated to the charity of your choice. Leaders should take notice and see how they can combine charity with business in a more innovative approach. – Syed BalkhiWPBeginner
 
3. Chummy

Chummy aims to make the world better by paying it forward. Users can request help for everything from moving furniture to finding a lost pet. This should trigger entrepreneurs to think about achieving socially responsible goals by helping other businesses solve their problems. It may require unique thinking to find solutions that are financially sound and socially conscious. – Blair ThomaseMerchantBroker

 

4. Aaptiv

The best app I’ve seen recently is Aaptiv. It’s like having a personal trainer without having to pay the high fees. Aaptiv is a fitness app that has thousands of workouts involving activities like running, using the elliptical and strength training. When you start your workout session, the trainer will give you the exercises to perform via audio. I think leaders can learn that fitness can be done whenever, even with busy schedules. – Jean GinzburgJeanGinzburg.com

5. Pacifica

The Pacifica app provides a way for people to deal with daily anxiety and stress. It provides audio lessons to help deal with stress, mood trackers and mindfulness meditations. When work gets too stressful, apps like this can help calm your mind, which is important if you want employees to perform their best. – Chris ChristoffMonsterInsights

6. Speak & Translate 

Speak & Translate is an amazing app that allows you to communicate verbally with people who speak different languages. One of my passions is creating connections, and breaking down the boundary of language entirely with an app is absolutely groundbreaking. This app teaches us as leaders that there are no excuses for not making connections. – Stanley MeytinTrue Film Production

 

7. Voice Access

Voice Access is a new Android accessibility app from Google. It helps people with limited mobility navigate their phones by voice, helping them with opening apps, scrolling, editing text and other common interactions. It’s a well-designed accessibility app, and it should inspire app developers to think about creating user experiences that don’t exclude people with restricted mobility and other disabilities. – Vik PatelFuture Hosting

 

8. Samaritan

Samaritan gives you the stories behind some of the homeless people you may see every day and allows you to donate money ($1 or more). These funds go toward needed services and expenses like clothing, groceries or gas. Leaders can learn from it because giving back to the community is the right thing to do. – Andrew SchrageMoney Crashers

 

9. Red Stripe

Red Stripe is an app for people with red-green colorblindness. It uses a smartphone camera to identify these colors and highlights them on the screen with stripe patterns. It’s a simple but useful app that shows how, with a little imagination, the built-in capabilities of mobile devices can be used to enhance people‘s lives. – Justin BlanchardServerMania Inc.

 

10. Budge

Budge is an app that lets you challenge your friends in the name of giving to charity. You can challenge a friend to things like quitting smoking, losing weight, running 10 miles etc., and whoever loses has to make a donation to charity. Leaders can learn how to make giving to charity a fun team activity with this app. – John Turner, SeedProd LLC

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How Brands Can Use Authenticity in Storytelling

Authenticity is the key to making your brand worthy of consumer attention and trust.

 

As the digital media space becomes more crowded and fragmented than ever before, it becomes that much more important to stand out from the noise. With that said, branded content can easily get lost in the sea of marketing messages, unless it is worthy of attention. So, how do you get your message to be worthy of attention and, more importantly, worthy of trust? The answer is simple: authenticity.

Authenticity is one of those “grey-area zones” where the borders are not clearly defined. It’s not immediately clear what being authentic really means, but the best way to think about it is to equate a brand with a person. Think about a time when you met someone who was “real” and someone who was evidently “fake.” Take a mental note of how a fake person would speak and act, versus someone who is genuine. Then ask yourself: Who do I prefer? It comes as no surprise that real wins, every single time.

In a similar fashion, authenticity in brand storytelling is how genuine and honest a brand is in its messaging, and that approach captures the minds and hearts of viewers almost always.

The most influential campaigns in history have relied on a very rudimentary principle: Be genuine, then establish trust, then build loyalty with customers. This formula is fairly simple, but how does one create such a lasting bond built on authenticity?

 

Figure out what makes you authentic in the first place.

All leading brands start with a clear vision and a core idea of why they exist. From there, they create a brand narrative that captures the essence of who they are and what their mission is. Once the substance is clear, brands must find their true voice and messaging format.

For example, if your company’s mission is to bring smiles to children’s faces, then your messaging ought to be much more playful and less formal than a company whose mission is to serve researchers with their lab operations. Ultimately, make sure that your story has personality because that is what sticks with your audience.

 

Be consistent and stay true to your authentic self.

Once you have nailed down what your message is and how you want to say it, make sure that everything your brand projects is aligned with that authentic voice. This means that all the activities of your company and all the partners/stakeholders you engage with should meet eye to eye with your values. Consumers want to see consistency in your messaging, and if you are sending conflicting messages, they will quickly become disengaged.

For example, a grocery store that prides itself on sourcing only organic and sustainable foods should be using recycled paper bags for its customers instead of plastic, which is known to hurt the environment, because that is more aligned with the store’s voice.

One real-world example is the decision from CVS to stop selling cigarettes in September 2014. As a pharmacy whose mission was to promote health and wellbeing, the company saw that it was out of character to be selling tobacco. The decision cost CVS some lost revenue, but CVS customers became more loyal than ever to the brand. In fact, some customers were impacted by the strong message that CVS portrayed and stopped smoking altogether. According to a study conducted by the CVS Health Research Institute, in the span of eight months after CVS took cigarettes off its shelves, cigarette sales decreased by 95 million packs in 13 states. This is a testament to the kind of impact a company can have on consumer behavior.

 

Empower your audience to tell your story.

Coming up with a story is useless if it doesn’t connect with your target audience. The point of telling your story is having it resonate with an audience that becomes raving fans of your cause and champions it to the end. With that said, it’s very important to make customers take part in your story. Once they are engaged, they become brand ambassadors unintentionally.

Because one of the most effective marketing tools is plain old word of mouth, make sure that the customer experience is pleasant and naturally shareable. Being real and authentic will resonate with your audience and will make your brand truly memorable.

There are no hard and fast rules about how to be authentic because, at its core, it’s about your efforts to be organic rather than fake. So, discover your core message, stick to it and find the audience who appreciates your message.

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How CEOs Can Use Storytelling to Build a Personal Brand

Self-branding helps you bring people into your world while inspiring theirs.

We’ve all heard the of people like Tim Ferris, Gary Vaynerchuk, and Paris Hilton because they are masters at personal branding. While it’s not always wise to chase down the success levels of a company like Walmart or Google, it is always wise to follow the branding strategies of personalities who have made a name for themselves with a consistent presence, an authentic voice, and a video camera. As a CEO of a medium-sized company, your personal story is an important part of your brand’s story. A lot of professionals try to separate their personal and professional lives, but in a world where we are so connected, yet disconnected from people, it’s important to remember the human element of business and share the vulnerability, authenticity, vision and dreams of yourself and your company.

Crafting Your Personal Branding Story

Self-branding starts where you started. It might seem strange to talk about where you grew up, places you’ve lived, and things you’ve done, but the truth is that the more people know about you, the more they want to know. And the more they want to know, the more interest they will have in your company. As CEO, it’s easy to stay buttoned-up and tight-lipped about your experiences, but some of the most successful people have found a balance between sharing and showing off, between creating a personal brand and lending it to a professional brand. And it all starts with where you come from.

Trace Your Beliefs

Think about how where you came from helped to shape your beliefs. Think about what you saw and experienced helped you to become the person you are today. All too often, people turn a cold shoulder to their past, especially if it is not something they are proud of, but as a CEO trying to create a personal brand, you want to share your struggles – and triumphs – with the world. Companies are exposed by nature: people will see through the facade if the brand of the company is poorly constructed. But when it comes to a personal brand, the developing years of a CEO shouldn’t be brushed under the rug. Part of a great self-branding strategy is to examine what was learned from the experiences you’ve had. Self-reflection is not easy, but it is worth it to help shape the story you want to tell. Tracing your beliefs to your past will help you understand why you do the things you do now.

Future Value

While it might not seem that important to tell your personal story as you are ramping up your business, a lot of CEOs, especially successful ones, go on to write about themselves in a book or feature article. Whether you publicize your story now or in the future, it is worth sitting down and drawing out the details of what helped to make you, you. Consider how the story will play on the ears of people who hear it. Is the intent to inspire, motivate, share a struggle, share a win? Crafting a personal brand starts with a story. It’s the driving force behind everything you do, whether you realize it or not. And if you are resistant to creating such a story, you are losing out on opportunities to connect with your customers, staff, and investors – people buy from and invest in people they like.

Your Personal Brand Story is Worth Something

It’s impossible to think about your personal brand without thinking about your story. Who are you? What do you bring to the table? What is it about you that makes you, you? What is it about you that showcases your authenticity? How have you connected with your audience in the past? What is it you want people to know about you? Don’t sell yourself short: nobody’s past is standard. There is a gem-of-a-story in there somewhere, it just needs to be brought to life. The paths we walk in life help us to become the people we are today. It’s important to share that path, and what you’ve learned with your audience. It’s why employees will follow you into the fire, and why customers will stay loyal even during down times. Your personal story is worth so much more than you think and it will impact people in ways you can never know.

Work With Professionals to Craft Your Story

The crew at True Film Production can help you bring out that story and bring it to life. Personal branding stories evolve and change over time, it’s not a one-and-done situation. Because you change, your company changes, your vision changes, your mission changes, your story can change with it, and we can help you share your story with the world.

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The Most Successful Live Streaming Shows and Why They Do Well

Get online in real time and grow your business faster.

Live streaming is an up and coming service that companies are finding their way to, and it’s not without its ups and downs, but that’s part of the process and fun of learning! There’s no doubt that video content is the way to go when it comes to reaching your audience in a profound and memorable way, but live streaming, such as Facebook Live, can help you connect with them in real time. And that’s powerful stuff. Live streams come in all shapes and sizes, and there are some companies out there doing some pretty amazing things. Some people have set up 24-hour live streams so you can tune in anytime you want, others have designated times when they come online and talk to you. It’s a wonderful mishmash of options. When considering your options for live streaming, it’s smart to look at what others are doing, so we’ve put together some of the best live streaming shows and channels on the planet to help inspire you to share your story with the world.

One of the coolest live streaming shows online doesn’t star a single person, it stars all the people! It’s a live stream of the earth from a satellite in space and it’s just breathtaking. Soft, relaxing music plays while the stream runs and at any given moment thousands of people are watching the world, from the world, together. If you are looking for inspiration for your company to live stream, consider a 24-hour stream and become your own real-life version of “The Office.”

Why we like this live stream: it shows the world at large and when you are giving it your all to build a business, it can feel like you are getting nowhere. This live stream reminds us that we are all in this together and we should be helping one another as much as we can. We get to craft our own stories and show the world what we want them to see, but at the end of the day, it’s remarkable how small the world really is.

A live stream from a woman who needs no introduction, Martha Stewart’s Facebook Live videos are among some of the most popular in the world. And it’s no wonder: she’s the maven of home goods and everything organization. If you thought she was cool when she hooked up with Snoop Dog to do a cooking show, you should see her Facebook Live show. She brings on special guests, creates one-of-a-kind crafts and dishes, and shares her love of life with the world.

Why we like this live stream: There’s nobody on earth more personable and approachable than Martha Stewart. Every woman wants to be here and every man wishes he came home to a home-cooked meal by Martha on a regular basis. She’s kind in her approach to sharing information and always acts with the best interest of her audience. Except, you know, that time she was convicted of fraud, but when it comes to her generosity and authenticity in front of the camera, she’s second to none.

T-Mobile’s CEO takes to Facebook Live to share the day-to-day aspects of his life and to connect with the massive company’s audience. You’ll see him doing everything from baking to holding meetings in his Facebook Live streams and he tries to take questions when he can. T-Mobile is a national cell phone service carrier that has recently moved into other services, such as cable television and is known as the “uncarrier” of television.

Why we like this live stream: John is as authentic as they come. You wouldn’t think that a CEO of a major national cell phone company would be so cool, but he really is that cool. He hops on and off Facebook to keep his audience engaged and share what’s going on. He is not your typical CEO and we like tuning in to see what is going on in his world.

Benefit Cosmetics’ tagline is “laughter is the best cosmetic” and we couldn’t agree more. Check out the Facebook page for Benefit and see why it’s a growing company based in San Fransisco. The crew at Benefit run weekly live Facebook events and do tons of giveaways. Their sets are beautiful and really engaging and their staff are fun to listen to – everyone is always laughing. Talking amongst themselves or talking to people who take the time to comment, this streaming show is one to check out.

Why we like this live stream: besides the bright and cheery atmosphere that the company portrays, the conversations and topics are about more than just make-up. You can tell that people love their jobs there and they enjoy hanging out with people online. What was once a strange concept: “hanging out online” is now one of the leading ways to connect with our audiences, and these guys do a great job of showcasing their love of product, company, and each other.

These are a Few of Our Favorite Things

When it comes to live streaming on Facebook, you can’t go wrong. But in order to make a more meaningful impact, you want to plan ahead, think about what you want to share, give your best advice, share your best stories, and most importantly, be yourself. People can tell when you are being fake and live video is not the place to try to swing a facade. We love these video streams because they all bring something different to the world of streaming and that’s the beauty of what live video can do for you and your company. It can help you show up in a way that is right for you.

If you need help putting together a streaming strategy for your Facebook Live show, reach out to the team at True Film Production. Our experienced video production team knows how to help you hone your streaming techniques to make the most impact, reach the most people, and provide real value to your customers and audience at large.

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Top 6 Videos About Company Culture

Looking for inspiration to showcase your culture to the world? You’ll find it in these company culture videos.

Culture remains one of the most talked about topics as we close the chapter on another year. Looking ahead to 2019, business owners can’t help but think about how they are going to continue to make an impact on their employees as well as their customers. Culture is a driving force in the success, or failure, of a company. The more robust a company’s culture, the more likely a company is to survive hardship, downturn, and of course, massive growth.

What’s interesting about culture videos is that they are often from the inside out: companies control what the world sees about their businesses, operations, and employee interactions, but certain companies, like the ones showcased here, have a knack for getting the message just right. Whether they are sharing recruitment videos or company picnics, people gravitate toward these messages because the companies have created a vision for the future. Everyone has their own opinions about what makes a company’s culture strong and steady, so we’ve put together a list of the best company culture videos to help you build your message from the ground up.

The culture of Starbucks needs no introduction anymore. Everyone knows that whether you visit a Starbucks in Las Vegas or Europe, you are going to find the exact same messaging and culture. Employees love their jobs, feel empowered and autonomous, and are encouraged to learn as much as possible to be better at their jobs. Who wouldn’t love that kind of culture?

What we like about this video: this video traces the path of interns from the introduction to full-time employment and it’s easy to see how Starbucks invests in its people. People want to be better and are getting the support and encouragement they need from this massive organization.

You know and love TOMS because for every shoe you buy, they give a pair of shoes to someone who needs them. Not only do people love these shoes, but people also love the culture and commitment to giving back.

What we like about this video: the employees are genuine and relaxed. The video feels like a typical day-in-the-life allowing people to peer into the company and see how it works. You can tell the employees believe in the core values of Zappos.

Zappos is known for their incredible online shoe sales business model, but they are also known for their amazing company culture. They focus on work-life integration, not work-life balance. Employees feel like they don’t need to draw the line between home and office and everyone has a lot of fun doing a job they love.

What we like about this video: It’s clear that the employees love their jobs. You can fake that. When you want to create recruitment videos, you need to showcase your best and brightest and it really helps when your employees are candid about their experiences in your company.

ZenDesk paints a picture of the culture, but also of the community. This company culture video helps you glimpse into what it’s like to live and work in San Francisco. Employees volunteer, give back to the community, and work hard and play hard.

What we like about this video: we like that the video shows the audience what ZenDesk works for: the people. The video shows where and when the company works and it’s easy to imagine how the company came to be by tracing the locations and contributions of those involved.

You can’t talk about a company culture video series without talking about Apple. Apple is one of the most easily recognized brands in the world and they rarely use words to show people what they do: they use video and graphics, ideas and concepts to bring people to the table. Everyone at Apple believes that if you get the right people in the room, great things can happen.

What we like about this video: Apple is a company that feels like it is beyond reach for most small and medium-sized businesses, but this video lets us steal a glimpse of what goes on behind the scenes and breaks down the barriers and intimidation of the company. It’s about people with vision working collaboratively, and they do it so well.

GoDaddy doesn’t just get your website online, they believe in what they do so strongly that they welcome people to come as they are and bring what they can to the group. Fun and excitement are important to the crew at GoDaddy and employees talk candidly about how much the company cares.

What we like about this video: getting to hear from the employees in their working environment feels natural and welcoming. It’s not staged and it showcases how people work and interact.

Ready to Create a Company Culture Video?

If you are looking to wow your audience, consider creating a company culture video that showcases a behind-the-scenes look, tells a story, or shares a win. When you celebrate your culture, people are more likely to contribute to it. Be bold and be brave and contact True Film Production to help you produce an amazing company culture video or recruitment video today.

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10 Innovative Technologies With Potential Impact for Business

From advancements in artificial intelligence technologies to 3D printing, 2018 has been a major year in tech. As cutting-edge technologies reach the market and are integrated, business strategies may evolve as well.

To find out what innovations are coming and what’s likely to impact the business sphere, I asked a panel of entrepreneurs from Young Entrepreneur Council the following question:

With many new applications and innovations at play, what technology do you expect will have the most exciting implication for businesses in the coming year and why?

Their best answers are below:

1. 5G networks

Telecommunications companies began rolling out 5G networks this year. 5G offers faster connectivity at lower latencies and lower power consumption. That means mobile connectivity is faster than most wired broadband in the U.S. I believe it will fuel innovation in the internet of things, smart homes, augmented reality, virtual reality, health care, media, cloud services and more, which will create tremendous business opportunities across many industries. – Vik PatelFuture Hosting

2. Mainstream blockchain apps

I believe that 2019 will be the year when we finally see the first decentralized apps (usually called dApps) go mainstream and have millions of users. I think we’ll also see billion-dollar valuations in many blockchain companies, which even today is still strange and that I believe will become more common in the next few years. I think next year will be exciting for blockchain startups. – Brian CondenanzaFluo Shoes

3. More AI-enabled platforms for automated work

The more AI-enabled solutions we develop, the better we’ll be able to focus on our core work and leave busy work and time-intensive rote tasks to the machines. – Serenity GibbonsNAACP

4. Machine learning for customer service

I’m keeping a close eye on the rapid enhancements in machine learning to help customer service professionals be more effective. With the acquisitions of AI technology companies by big players, this is clearly going to be a very hot topic in tech. – Eng TanSimplr

5. 3D printing

I think 3D printing will be a catalyst in American manufacturing. We can start making several small items like toys, logos, gift items and others using 3D printing in our houses. 3D printing makes it easier to make a prototype and test it, instead of spending several thousands of dollars to make a prototype. I see a future where retailers start doing 3D printing for consumers as well. – Piyush JainSimpalm

6. New security measures

We’re excited to see an increased emphasis on data security. As data breaches have entered the mainstream news cycle, consumers have developed a greater awareness of how their data is treated, and there is greater corporate responsibility around data privacy. New security tools are emerging on both corporate and consumer sides. We must be cognizant of security risks that come with new technologies. – Zohar SteinbergToken Payments

7. Augmented reality

I believe the new integrations between augmented reality, retail and mobile phones are going to be incredible. As this technology continues to advance, it’s going to provide businesses with an incredible way to showcase their products. This will only get better as images will be rendered with more realistic environmental lighting effects. – Nicole MunozNicole Munoz Consulting Inc.

8. More AI solutions for small- to medium-sized businesses

The applications for AI are getting increasingly sophisticated in the marketing space but at this time are largely inaccessible to small- and medium-sized businesses. It will be exciting as these technologies evolve and are built for more extensive use cases. – Baruch LabunskiRank Secure

9. Wearable tech

I think wearable tech will continue to be one of the most exciting businesses. Whether it’s smartwatches, glasses or even smart clothes, we’re going to see changes in the way we wear and interact with tech. – Syed BalkhiWPBeginner

10. Optimized communication

Businesses cannot function without communication and connection. With this new wave of faster, better and stronger internet connections, so too will come faster, better and stronger human connections. I’m eager to explore new possibilities for maintaining a connection with my local team, as well as ways to connect with my team abroad. – Stanley MeytinTrue Film Production

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Five Tips for Creating an Effective Video Content Strategy for Your Next Conference

Get Maximum Return on Your Investment with Video Content

It’s no secret that professional conferences and trade shows cost a lot of money, and let’s not forget about the time and effort required to get there. A one-day trade can often turn into a two or three-day event with travel and recoup time, so you want to make the most of your time while you are there. But that’s not all you need to consider when thinking about attending a conference or trade show. You also need to think about how to capture attention and promote your presence before you get there, and then you need to think about how you can capture content for post-promotion and marketing. We’ve put together five tips to help you create a compelling video content strategy for your next conference or trade show so you can make the most of your time, efforts, and resources.

Get Ahead of It

As soon as you decide you are going to attend a conference or trade show, start thinking about what kind of video content you can create to promote your attendance. It’s easy to create live video on Facebook and Instagram, but you can also work with a professional production company to prepare video segments that portray your products, services, why you are attending the conference or trade show and what you hope to contribute to it, as well as what you hope to get out of it. Start promoting yourself weeks in advance if you can. The more exposure you get, the more successful your content strategy will be.

Stream it Live

You can stream from the moment you begin traveling to your conference, to the moment you walk out the door at the end of the conference. Streaming your conference allows you to share what’s happening and, let’s be honest, it creates a lot of FOMO (fear of missing out) for people who couldn’t get to the conference this year. You can bet they’ll think twice about missing it next year when they see how much fun you are having! Your video content strategy should include live streaming, even outside of conferences, because it lets people into the inner-workings of your company. Customers buy from companies they trust, remember.

Capture Content for Later

Another tip for making the most of your video content strategy for a conference or trade show is to make sure you capture a lot of content offline. For example, talk to customers or visitors to your booth one-on-one and ask them if you can get a testimonial from them. That is video gold in marketing, and you can use that content in all kinds of ways: social media clips, text-based graphics, quotes on your website, and more. Take in as many events as you can and be sure to get video clips to share on social media now and later.

Legacy Content

What’s great about video content captured at a trade show or conference is that you can create legacy content with it. This is content that shows the progression of your company over time. You might have a series of videos on your content channel that show your first trade show, second, third, and so on. This content strategy also tells a story: your company has come along way from your first stumblings with a pop-up stand to a full-blown convention kit. Show that off and share it with your audience.

Highlight Reel

At the end of the day, one of the most entertaining things you can do with all of the content you’ve captured throughout the duration of a conference or trade show is to create and share a highlight reel. This ensures that your customers or vendors get to see the best of the best in a short period of time. You can achieve several things with highlight reels: it can be used for recruiting purposes, promotional purposes, storytelling, and more. Don’t underestimate the power of a 1-2 minute video online. If you’ve got a lot of content, you can create even more highlight reels and share them on your content channel, social media, and even on your website.

When it comes to creating an effective video content strategy, the key is to make time for it. Every business is busy, but capturing growth and community interaction is valuable now and well into the future for the state of your company. Make time to create a strategy for using video to capture your outings and if you need help, reach out to True Film Production. We specialize in helping companies and individuals tell inspirational stories that capture the hearts and minds of the viewer.

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Content Strategy: Create Your Own Content Channel

How Sharing Employee Stories Can Help Promote Your Company’s Mission, Vision, and Values

Your employees do more than just push paper and make sales: they are at the heart of your business, and they help to make it what it is. Think back to before you had a room full of employees, or a building full of employees, or even a national network of employees: you’ve built your company with the help of people who believed in what you were trying to achieve. And that’s powerful stuff. Take a minute to acknowledge all that your employees have done for you and your company; it’s amazing when you consider how much people give up to work with you. If you’ve been wondering how you can build your video marketing efforts more robustly, look no further than your staff. They’ve got stories to tell and experiences to share that your audience wants to see. But how do you do that? At True Film Production, we recommend creating your content channel as part of your overall content strategy. Not only will it provide rewards and recognition for your employees, but it will also help build your presence online and in your market. Here’s how you can get started.

Choose Your Video Content Platform

When creating a content strategy, be sure to include video marketing in your efforts. You are missing out on a great opportunity to capture the attention of your audience when you leave video options on the table. You’ll need to choose a platform for sharing your content channel, and of course, the easiest way to share that content is on Youtube. It’s not the only option: Vimeo, Facebook, Instagram Stories and Television. They all offer video options that help you reach your audience, and you can share across all of those platforms if you wish. But pick one as your primary platform and go from there.

Start With Their Stories

A good place to start your content channel is to start where it all began: have you employees tell the stories of what brought them to your company in the first place. It’s a great reminder for everyone how far you’ve all come, and it brings people closer together. Plus, your audience will love peering inside the operation to see what people think. Gather your employees and explain to them that their presence in the company makes a difference and that you want to showcase that across the company and to your customers and clients. Ask them to consider how they might tell their stories and set about creating a content strategy schedule so you can regularly produce content for your content channel.

Move to the Message

Starting with the stories of your employees is a great way to not only introduce your audience to the company, but it helps establish a baseline of the message you want to share. In their own words, employees can talk about what they like and how they’ve grown, what they’ve learned and what they’ve done to contribute to the company. But more than that, your employees can spread the message that you operate under a culture of inclusion and opportunities, you provide reward and recognition, and that you not only offer safe space for people to express themselves, but you also encourage it. Underlying their stories is the message that your company is one that values its people.

Capture the Culture

When considering your content strategy for the coming year, consider that you want to showcase aspects of your culture, beyond employee interviews. You might have a videographer follow you and your team around for a day, capturing the interactions with employees. You might capture moments where employees interact with and support one another. We know that people don’t quit companies, they quit managers, so take the time to show that your employees and managers are contributing to the culture together. It all matters and whether you sell paperclips or real estate, your customers care about how you run your company. What’s the best window into how your company is run? Through the eyes of your employees.

Showcase your company from the perspective of those who contribute to its growth and development – your employees – and your content channel will be beaming with great content. As a result, your business will benefit from the positive feedback and interaction with your videos. True Film Production helps companies just like yours create inspirational stories that capture the essence of a company and their values. For inspiration and ideas, check out our video gallery today.

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Your Team Is Your Company’s Competitive Advantage

Building a team that shares the values and core mission of your organization is the secret sauce to finding success. Your team is your brand, and if you do not have the right people you really have nothing. You want the people you hire to share your passion for your company’s mission and vision.

Countless employees are disengaged at work due to a lack of connection of their company. Having employees care as if it were their own company and not just coasting to their next paycheck is imperative. Hiring people with experience and skills does not always mean you’re hiring the employees that care. People who put in the most hours but couldn’t care less about what they’re doing will never truly succeed. When the passion is gone, the employee is no longer of value to your company.

So how do you attract the right team that has the heart, passion, and values your company stands for? Here are some ways you can ensure that you or your HR department is getting the right people to join your brand and give you that competitive advantage.

What Story Are You Telling When You Are Looking to Hire?

Every one of us has a story to tell, and most of us who are entrepreneurs have had pretty incredible journeys filled with struggle, perseverance, and passion that have gotten us where we are today.

This is where being vulnerable comes in. When you share this journey openly, it shows potential hires the values, the mission, the determination, and the love behind your company. By sharing this, they can clearly understand that if they want to work with you, they’re going to have to care as much as you do.

This practice of showing them how hard you’ve worked and how hard you expect them to work allows for an informed decision of whether or not they’re the right fit for you and vice versa. This practice can benefit larger corporations and startups alike. At the end of the day, your company means everything to you. Don’t waste time interviewing people who are looking solely for their next source of income. Your company is worth more than that, and no one knows it better than you. Tell them early so neither of you get the wrong idea.

How Will You Connect with Prospective New Hires?

The most critical part in searching for new hires is connecting your story with theirs in the most impactful way possible. Sharing your company’s story through video will help them visualize the impact you hope to make, and the opportunities employment with you will present to them to make your mission a reality.

Including your current employees into your story is key, giving your prospective hires a clear picture of how your current team functions and works toward achieving your goals. Show them who you really are; let them see your face, hear your voice and see your presence in this video to show them that you are at the helm of your company’s work, and not just the name on the biggest paycheck.

Video storytelling brings your company to life for those just hearing about you for the first time, it shares the core of who you are and where you hope to go. This will help you gain the interest of those who genuinely care and honestly believe in what mission. You want a person who will be on board and who truly cares, not someone who is there just for the money. Those who have the same passion and values will help you create a culture that will allow your company and employees to thrive.

How to Recognize the Right Person

When looking to hire a prospect, you’re not just conducting the interview, you are being evaluated as well. Keeping that in mind, you must focus on selling you brand and allowing prospects to find a connection to it before they commit themselves to you.

Sharing a visual story about your brand helps to determine how the person has or has not connected with it, and during the next phase of discussion you are able to ask questions pertinent to your core values. This will give you the opportunity to truly decipher what is most important to your potential new hire and if they will be able to align themselves with your culture.

Making sure you enlist the people with the highest potential for your company can make or break your current brand status. This connection matters to you as a leader, as your company cannot succeed if you don’t find people who care about your brand and your goals. Video storytelling will help you express your core brand values with meaning and will help you find and retain those who are passionate about your brand. It will help prospective employees find the right reasons to be a part of your winning team.

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