How Medical Storytelling Will Raise Money and Market Your Breakthrough Device

Do you know how to leverage medical storytelling to raise funds for and market your healthcare products? A promotional video might just be the ticket to growing your business, reaching patients, and changing the world.

You’re a pro at creating medical devices that save lives and make a difference in people’s health and wellness. But you need to raise money to fund the research, development, and awareness of your device. Plus, you need to find ways to get the word out about your devices to patients, doctors, and experts.

Too often, healthcare companies die or wither because they can’t find avenues to raise funds or spread awareness about their medical products. Their life-changing breakthroughs get filed away, collecting dust instead of saving lives—simply because they don’t know the opportunities for medical marketing.

We’re here to make this process a lot easier and cost-effective for you. Medical storytelling videos are currently the most impactful ways to open fundraising doors and to reach your ideal target patients.

Why should you create a video for medical devices?

While you’re in the process of bringing your medical breakthrough to life, you likely have two main goals:

  1. To raise funds to support research and development efforts
  2. To spread awareness about your device and efforts to doctors, patients, and other experts

A lot of medical companies are finding that the traditional methods of fundraising and spreading awareness are going out of fashion. Written proposals don’t grab the attention of potential investors. Sending pamphlets and salespeople to doctors’ offices isn’t enough to prove your product’s credibility anymore.

Instead, videos are becoming one of the most cost-effective ways to spread information about your medical products to potential investors and purchasers alike. Video is taking over in just about every industry—including the healthcare industry. A few quick minutes of visual storytelling about what you do, how you do it, and why you do it is an effective method for disseminating your message quickly and effectively.

Get investors

Investors love videos. When executed properly, a video can give an investor all of the information they need and stimulate an emotional response in just 2-3 minutes. It’s that sort of stimulation that gets investors interested in your business—interested enough to give you money. Plus, in a sea full of written proposals, your video will stand out and catch your potential investors’ attention.

Market your product

You can also repurpose your video as a marketing tool to showcase your product when you go to doctors or direct to patients. If your video can grab the heart (and funds) of your investors, you’ll likely gain attention from the people who will benefit from it as well.

Whether talking to an investor or a patient, your video’s goal is to demonstrate the value of your product and how it will make an impact in the industry.

Do it all—at a low cost

Video production costs may feel expensive at first. But you can use and reuse videos for investors, marketing, and sales pitches—and they actually work. You save exorbitant amounts of time, resources, energy, and costs not having to create different proposals and campaigns for each audience. All the while, you get a storytelling platform that is able to create an emotional response that urges your audience to take action.

3 factors of medical storytelling

There are three main factors you want to emphasize in your medical device video:

  1. Product info: What is the device?
  2. Brand mission: Why did your brand create this device?
  3. Selling point: Why does this device matter?

1. What is the device/product?

Before anything else, people want to know what you’re putting out. Keep the description simple. You want to condense your product’s explanation to a sentence or two that gets at the heart of what the device does and the technology behind it.

For example, from the Cochlear website: “Cochlear implants help those with moderate to profound hearing loss in both ears who are not receiving enough benefit when using hearing aids. They are designed to help you get back the sounds you’ve been missing by giving you the clarity you need to hear better and understand speech, even in noisy situations.”

The goal of this first section is to give your audience enough information to see if it’s pertinent to them and to describe how your technology is unique from (or better than) other products on the market.

2. Why did you create the device?

This is where you delve into your brand. Every company has a purpose, a history, and a mission. It’s this branding that turns you from an inventor or manufacturer into a healthcare expert.

Most healthcare companies have the purpose of helping and caring for their patients. So you need more than that to stand out. Be specific about how exactly your company is in the business of making a difference. Get more info on building a brand message people will remember here.

For example, the mission of Cochlear is: “We help people hear and be heard. We empower people to connect with others and live a full life. We help transform the way people understand and treat hearing loss. We innovate and bring to market a range of implantable hearing solutions that deliver a lifetime of hearing outcomes.”

Take this apart and they have one sentence for every “goal” of their business. You can take a similar approach when building your brand mission:

  • How you help patients
  • How you make a change in the lifestyle/wellness of your patients
  • How you make a difference in your field
  • How your company is innovating new solutions

Together, this tells the viewer what your brand is all about—and why they should invest in or buy from you.

Furthermore, you might consider delving a bit into your brand’s history along with its mission. One of the most impactful aspects of medical storytelling is sharing how your brand came to be. How did your founders and employees decide to change the industry and their patients’ lives? How did it start, how has it grown, and where are you going in the future?

Pro-tip: Put your business mission at the heart of all your content, videos, and communications. This creates a brand that people know, love, and trust.

3. Why does this device matter?

Define your value proposition and unique selling point. This is where you describe how your device is different from anything else on the market. You want to leave space to prove your product’s worth for your patients (and the doctors who are giving it to your patients).

On Cochlear’s homepage, they give you the significance of their product at the very top: “Hear now. And always. Hearing connects us to our world. To small everyday wonders and to the people and experiences we love.”

Remember that you’re selling a product—just like any other business or industry. That means you still need to demonstrate how and why this product can change your audience’s lives for the better.

Acknowledge your customer’s pain point and show how your product is the solution. In the video, you want to paint a picture that stirs up emotion about how your medical breakthrough can change the everyday life of your patients.

Testimonials

This is also a great place for testimonials. User testimonials help prove that your product is credible and legitimate. Social proof is one of the most successful ways to tell investors and other customers that your product is worth trying out. The best videos (that convert the most) have at least one customer testimonial.

Learn how to master your video testimonial conversions in 10 easy steps.

Should the video present studies about my medical device?

Yes and no. If you have studies that prove the efficacy of your device, you definitely want to mention the results in the video. This is a great way to substantiate credibility and efficacy. When it comes to medical products, proof is an absolute must.

But you don’t need to get into the specifics of the study. Sum up the results in a sentence or two, and then provide links to your website or medical journal where the viewer can find more information.

Pulling medical storytelling together

1. Start with what your device is. Let people know what the device does and the novel technology behind it.

2. Tell the story of your brand. Why did you want to create this product? How do you care for your patients? What makes your brand mission unique and important?

3. Tell the story of your device. What makes your product so special? How will it improve the lives of your patients and doctors? What credibility does it hold from studies and previous users?

Medical storytelling videos help you raise funds from investors, spread awareness about your inventions, and encourage doctors and patients to see the effects of your product for themselves.

Our healthcare clients have seen incredible, life-changing success from just one powerful video. You can too.

How do you relate to your audience and get their attention? See what a video can do for your medical breakthrough with a consultation from True Film Production. We look forward to brainstorming ideas to make a difference in the healthcare industry and the lives of your customers.

The post How Medical Storytelling Will Raise Money and Market Your Breakthrough Device appeared first on True Film Production.

Master Your Video Testimonial Conversions in 10 Easy Steps

Seize this opportunity to learn how to produce a video testimonial that actually converts.

Step #1

Identify Your Candidates

Identify your top three candidates. Who are the customers that you have provided the most amount of value to? Which of those customers have an amazing, unique story? Remember, it needs to be about them, their story, and how your product or service has helped impact their growth.

Step #2

Make Them Feel Special

Reach out to your candidates and make them feel special, after all, they’re doing you a favor by producing the video with you. Provide a valuable service offering, such as a special edit just for them to use throughout their social media channels, without mentioning your company name. This makes it easier for them to buy-in, show up, and feel happy about sharing their stories, which also happens to involve your product or service in the process.

Step #3

Keep It Personal

Shoot the testimonial at their location. You want your customers to feel 100% comfortable by being in the video. Make sure the story is about them and not you. A story has far more impact when it shows the true value a product or service provided to the end-user.

Step #4

Pinpoint the Pain Points

Narrow down the pain points you helped solve for your customer. Dig deeper and determine how your product or service impacted them. What is that story?

Step #5

Keep It Real

You want the person to be as authentic as possible during their video shoot. In order for you to get the most out of your customer, conduct a pre-interview with them. Ask them all the right questions ahead of time to genuinely understand their pain points. They’re going to open up and be more authentic on camera by way of conversation as opposed to being drilled with a bunch of questions. That authenticity is going to help you convert those future customers.

Step #6

Don’t Force It

Once you’re finished with the pre-interview process, you may feel that your candidate is not the right person to represent your company, don’t force it and waste time and money. Move on to the next one. There is going to be a better story out there.

Step #7

Get to the Point

Make sure your videos are short and sweet. You want to get to the point quickly whilst still engaging and connecting emotionally, naturally allowing the story to resonate. What won’t work? Don’t overdo it by trying to highlight every product or service into one video. Instead, create testimonials that are product and geographically specific to that customer.

Step #8

Numbers Speak Louder Than Words

We cannot stress the importance of numbers. Make sure that you have quantifiable data to justify what your product or service has done for the customer. Ask them questions about their growth since they started working with you, and whether they have any hard figures they’re willing to share that provide evidence to assist in getting your point across clearly.

Step #9

It’s the Little Things

Details matter! When you’re shooting at your customer’s location, use the right people and visuals that are going to help support your story. Graphics, music, lower-thirds, text-on-screen are all ways that could help elevate your production. Think about it…if you’re willing to invest time, money, and energy into producing a piece that positively connects with your future customers, they’re going to trust and want to do business with you. Also, think about where that video testimonial is being shown in the funnel and reach customers at the moments that most influence their decision. This will determine whether they’re going to buy from you or your competitor.

Step #10

Sign Off

Once the post-production process is complete, make sure to send the video to your customers and let them sign off on it before you start marketing it to new prospects.

Like what you see?

Share this video: https://bit.ly/2lYmtlG

Subscribe to our channel: https://www.youtube.com/user/Truefilmproduction

The post Master Your Video Testimonial Conversions in 10 Easy Steps appeared first on True Film Production.

Video Production Costs: More Bang for Your Buck

Video Production Costs: Quantity or Quality?

The Rise of Video

  • 78 Percent of people watch online videos every week, and 55 percent view videos online every day. (Hubspot)
  • Social video generates 1200 percent more shares than text and image content combined. (G2 Crowd)
  • 72 Percent of customers would rather learn about a product or service by way of video. (Hubspot)
  • Viewers retain 95 percent of a message when they watch it in a video, compared to 10 percent when reading it in text. (Insivia)
  • By 2022, online videos will make up more than 82 percent of all consumer internet traffic – 15 times higher than it was in 2017. (Cisco)
  • 73 Percent of B2B marketers say video positively impacts their ROI. (Tubular Insights)

And the list goes on…wow! With these numbers in mind, the importance of video in today's digital age speaks for itself. Some companies think that producing more low-quality, low-cost videos will save them money. However, this is not the case. Low-quality videos will only hurt your brand image by negatively affecting customer perception and overall success. If you are not yet prioritizing video, now is the time!

The reality is;

  • 62 Percent are more likely to have a negative perception of a brand that published a poor-quality video experience. (Brightcove)
  • 23 Percent who have been presented with a poor-quality video experience would hesitate to purchase from the brand. (Brightcove)
  • 60 Percent said a poor online video experience would dissuade them from engaging with a brand across all of its social media properties. (Brightcove)
  • 57 Percent are less likely to share a poor-quality video experience. (Brightcove)

So, how do you get more bang for your buck (value for money)? Whether you’re a business owner or marketing manager, you recognize the importance of executing a successful marketing strategy whilst keeping in line with a budget. Hiring a professional video production company may not necessarily be the cheapest option but can make all the difference when producing top-quality video content to achieve better results, such as increased conversion rates.

Before researching various video production companies, try to understand your own business goals, as this will provide insight into what type of video/s you want.

What Are the Right Questions You Should Be Asking When Choosing a Video Production Company?

Review their past projects, clients and quality of work. Are they able to identify your individual needs and requirements? Do they have all the relevant experience and resources at hand to accurately plan and execute your concept? Will they manage the process from beginning (planning) to “end” (post-sale follow-ups) and collaborate with you every step of the way?

More than ever, quality visual media has become the most effective method to communicate brand stories and enrich customers’ lives. Isn’t that worth your investment?

The Planning Process

The first crucial step is strategy…

What’s Your “Why”?

A Coherent Strategy

Without a coherent strategy, your brand lacks vision and focus. Simon Sinek wisely said, “people don’t buy what you do; they buy why you do it.

Why do you do what you do? What drives you to achieve your goals? What makes you unique? Who are you speaking to? What is your desired outcome and how will you measure this? What type of video will reflect your message in the best possible way?

True Film Production, a New York-based company that specializes in storytelling, animation, corporate and live events says, “the best results come from campaigns developed around goals.

The second step is…

The Creative Concept

The creative concept addresses the “how.”

How will you capture the interest of your audience, influence their emotional response, and inspire them to take action? How will you craft your script? Your brand message should communicate your story in a concise and meaningful manner and may need to be revised several times. Ultimately, it should resonate with your audience and relate to them on a human level.

Storyboards are utilized by production companies as visual representations of the concept or idea/s. They aid in planning and coordinating your video more effectively.

True Film Production describes visual storytelling as, “…more than just a way to share your message. It’s a powerful method for creating emotional connections and reaching new audiences.

The third step is the production process…

Understanding the Video Production Process

Pre-production

The pre-production phase will also determine your spend. Outsourcing the work will eliminate the hassle and worry of finding the right crew, handling expensive equipment, taking charge of the entire logistics function or choosing the best location. All equipment has to be thoroughly tested before it is used.

Production

A high-quality video can take weeks or months to produce depending on footage and shooting days, weather, location and the process as a whole. The more crew that is assigned, the smoother the task.

Post-production

The post-production stage ties everything together and brings your video to life. This process requires backup and organization of all footage, advanced editing including color correction, audio sweetening, voice-over recording, and grading, as well as enhancing with motion graphics, animations, titles, music, etc. The video production company will provide you with multiple drafts to select and approve.

Which takes us to the fourth and final step, marketing…

To ensure you have everything you need to distribute your content correctly, they will optimize and edit the video for specific social media platforms, such as YouTube, Facebook, Instagram, and Twitter.

Delivery

Once the final draft is delivered, it shouldn’t end there. Post-sale follow-ups are often overlooked and provide valuable metrics to establish the success of the entire process. A professional production company will always strive to build long-lasting partnerships with its customers.

It’s important to remember; “Brand stories are not marketing materials. They are not ads, and they are not sales pitches. Brand stories should be told with the brand persona and the writer’s personality at center stage…The core reason why your story should be personality-driven is so that it will provide someone real for customers to trust.” (Neil Patel)

Contact True Film Production now to start sharing your brand’s story with the world.

The post Video Production Costs: More Bang for Your Buck appeared first on True Film Production.

How to Build Brand Messaging People Will Remember

When it comes to brand strategy, many business owners and marketing teams experience struggles, countless head-scratching moments, and woes over lost money. And that’s because they overlook one thing – their brand messaging.

What is brand messaging?

Brand messaging is everything you communicate to your potential and existing customers through writing, speech, sound, imagery, and video. This can be your tagline, slogan, elevator pitch, ads, blog posts, video content, and just about everything else.

Great brand messaging contains the promise of exceptional services and goods, showcasing distinct goals and values. But it’s less about being direct and more about using subtlety and implied value.

Brand messaging is also interconnected with many other aspects of brand strategy. This includes brand communication (the tools and methods) and brand voice (tone and attitude).

Why is brand messaging important?

A solid brand messaging strategy is the backbone of every successful brand strategy. It’s the centerpiece in attracting, keeping, and renewing your stakeholder’s interest. So choosing what you say is very important. Focus on things that should resonate with your audience. Tackle their needs, issues, and interests.

If you’re doing it right, you’ll almost always get a response. And even if you’re not getting a response, don’t get discouraged! You simply found out what doesn’t work for your intended audience. So get back to the drawing board and try again.

Example of brand messaging done right

Brand messaging is one of those things we only notice when we’re consciously looking for it. But it’s something we’re exposed to everywhere we go. Practically anything with a brand on it carries some type of brand messaging.

The most common form of brand messaging is a tagline, so you can probably recall a few without much effort. Here are some to jog your memory:

Nike: “Just do it”

McDonald's: "I'm Lovin' It"

Dollar Shave Club: “Shave time. Shave money”

Canon: “Delighting you always”

Ford: “Go further”

Apple: “Think different”

Coca-Cola: “Open happiness”

Adidas: “Impossible is nothing”

Simple, catchy, easy-to-remember, and encompasses what their products are all about. But it doesn’t just stop there. Taglines are usually the core idea in a company’s brand messaging strategy. How much you can build on it is only limited by your creativity. So the more complex your medium, the more you can express that creativity and push your brand’s boundaries.

How to create your own effective brand messaging

Before you develop your own brand messaging strategy, you need to answer three important questions:

  1. What problem are you solving?
  2. What’s your goal?
  3. What unique approach makes you different from everyone else?

Take your time with this three question framework, evaluate and re-evaluate constantly because this will be the foundation for your success. And after a while, you’ll really zero in on how to perfectly describe your brand. To help you out a little, we can use Nike as an example, who:

  1. provides reliable and affordable sportswear to people of all ages,
  2. empowers people to achieve more in their lives,
  3. emphasizes the importance of every individual’s story.

Each answer is a different approach you can take in your brand messaging. The first is the product-focused approach. The second is the company-focused approach. And the last is the customer-focused approach.

The Nike video above had a mix of all three, with a heavy emphasis on the customer-focused approach. They told a story of overcoming our individual obstacles and succeeding. But you don’t have to make it that complex from the get go, so you can just pick one approach and stick with it.

Simplicity and consistency stays in your memory

No matter the brand messaging approach or overall strategy, there’s a way to ensure your audience remembers you. And it’s something many business owners and marketing teams fail to do. Mostly because they either make their brand messaging too convoluted or too inconsistent.

Either one is a major problem. Why? Because we live in the age of attention economy. No matter where we go or what we do, we’re constantly overloaded with information. So we filter out anything that is hard to understand. But the opposite is also true.

Simply put, don’t make your audience think, do the thinking for them upfront. Simplify your message as much as you can. Make it as concise as possible. Cut out all the fluff and embellishments and just say the important things.

Only then will they read, understand, and remember. But therein also lies the next problem. You might’ve heard about “The Rule of 7” in marketing, or how a customer needs to encounter your brand at least seven times before you take action. Simply because that’s how long it takes to form a memory.

If your audience hears, reads, or sees something drastically different every time they encounter your brand, they’ll be trying to remember different things. And in that case, there’s a very low chance of them remember anything about your brand. This is why your brand messaging shouldn’t change much or at all if you want to create brand recall.

Videos bring your brand messaging to a wider audience

The most effective way to deliver your brand messaging by far, is through video. Again, because we live in the attention economy, people are more likely to watch eight seconds of video than they are to read two sentences.

Why? Because it involves way less effort on their part. And also because videos tend to be more entertaining, having voiceovers, music, and interesting visuals. So before you double down on your copywriting efforts, consider delivering your brand’s messaging through a video. There are only upsides in doing this.

First, you’ll have an easier time conveying what your brand’s all about. Some things are simply too hard to put into writing.

Second, your video will reach way more people than it would as a piece of text. Honestly though, how many people like reading nowadays?

And lastly, you’ll have an easily shareable piece of content that could go viral on Facebook or YouTube. There’s a new viral video every day. But there is only a handful viral articles per year. So which one do you think is the better approach?

Tell a story that resonates with your audience

Many brands have a very poor approach to brand messaging. They focus on describing their products, benefits, motto and all sorts of forceful marketing mumbo jumbo. But all that does is make the brand look like a faceless business that’s trying to rake in money. This, of course, causes distrust in their intended audiences, lowering responses and profits.

But there are also brands that take a more effective approach. They instead create a story about their brand, connecting their values, products, and people. The focus is usually to humanize the brand – to give it a face people can remember and to make it a person people can relate to. And it doesn’t matter if it’s the employees or the audience.

Let’s take Nike’s “Just do it” tagline as an example:

Everything you see in this video is brand messaging. From the soundtrack and the narration to storytelling and the overall message. Everything ties into the core idea of pushing yourself past the border of hesitation and “just doing it.”

The spotlight is on you, which makes it more personal and relatable. It’s about your future story, filled with ambition, determination, and success. And this can be applied to almost anyone’s life story, so it resonates with countless people.

That’s how Nike positions their brand as the embodiment of an active lifestyle. The quality of their products only comes after. And if you look at one of their competitors, Adidas, their tagline “Impossible is nothing” carries very similar values and ideas.

How will you approach brand messaging?

Brand messaging will always be very important in any brand strategy. But it’s also something that’s very easy to mess up, that’s why so many businesses struggle to get their brand messaging right.

To avoid this, we built a video marketing strategy that helps your brand to truly connect with your audience. We tell your story in a meaningful and relatable way, ensuring your brand’s success and saving you loads of time and effort.

Contact True Film Production now to develop brand messaging through video people will remember! Your story matters, you just need the right way to tell it.

The post How to Build Brand Messaging People Will Remember appeared first on True Film Production.

Instagram Reposting: How To Get And Share User-Generated Content

User-generated content is one of the best (and cheapest) forms of content marketing you can leverage for your branding strategy.

No matter how small or new your brand, there are people out there talking about you. You want to engage with these loyal, happy customers to keep them coming back while showing other prospects that you have a solid fan base behind you.

People love talking about products that reflect their lifestyle through social platforms. User generated content—the content that they create—helps spread the word about your brand that you can use to your advantage.

What is UGC?

User-generated content (UGC) refers to a photo, video, or review that a customer posts on his/her own feed about your brand or product. Typically, a customer loves your product so much that they are posting positive feedback about you through their own channel.

Basically, your customer is creating his or her own content about you. Then, your brand can go repost and reuse that content as a way to spread the good news and good review about your brand.

What makes UGC so unique is that users aren’t just leaving a review or giving you feedback. They’re actually going out of their way to create content about your brand, which starts to build a deeper level of engagement and interaction with your brand.

UGC is slightly different than influencer marketing, although they’re similar. Influencer marketing is when you partner with an individual (or individuals) to create a mutually-beneficial marketing campaign. Even if you’ve incentivized customers to put out their own content about your brand, like a discount code or giveaway, they’re not “marketing partners” per say.

Think of UGC as visual word-of-mouth marketing.

What are the benefits of UGC?

User-generated content has incredible benefits for your marketing strategy. In fact, it’s one of the most beneficial and cost-effective strategies you can implement.

1. Cost-effective

It’s a lot less expensive to repost user-generated content than it is to continuously create and put out fresh content. You’re basically getting access to a treasure trove of free content.

(Even incentivizing for UGC can end up being a lot less expensive than creating new).

2. Trustworthiness

And the content’s not just free… but other customers love it. Viewers feel that UGC is more genuine and authentic, since it’s coming from “real” people and not a brand. So they tend to trust it more. In fact, millennials trust UGC 50% more than brand-created content.

Establishing a level of trust is one of the best ways to push customers to action and start building baseline relationships.

3. Engagement

Because UGC has an innate sense of authenticity and trust, users are more likely to engage with it. One of our favorite statistics we’ve discovered is that reposting UGC on Instagram has almost a 690% higher engagement compared to other forms of content. That’s a lot of engagement you just can’t ignore.

Plus, you get a major boost in engagement from the original poster of the content. Let’s say Lilly posts about your brand, and then you repost Lilly’s post on Instagram. Lilly will feel like you appreciate her as a customer, so she’ll feel even more engaged with your brand. They’ll get a rush of dopamine when your brand promotes them, so they’ll get an even better (fuzzy) feeling towards your brand. This makes people loyal—which makes them want to purchase and share even more.

4. Reach

The more people that are talking about your brand, the wider your reach. This extension of your network also becomes more natural and effortless, since your customers are positively promoting you to their friends.

There’s no better reach than natural “word-of-mouth” reach.

5. Recall

Since UGC is more engaging and trustworthy, it also has a greater recall than other forms of content. Reports show that millennials find UGC to be 35% more memorable than content that comes from mainstream sources.

6. Conversion

People trust you, they engage with you, and they remember you. Altogether, that means they’re also more likely to buy from you. 84% of millennnials report that UGC influences what they buy, and over 68% claim it’s a good indicator of quality of a brand or service.

UGC is like a product review. Consumers want “personal recommendations” from people who have tried the brand. They want recommendations from people like them, who are living the same sort of lifestyle. UGC is like a visual positive review from social followers and friends they trust.

7. Instagram engagement

UGC doesn’t just engage your users. It also demonstrates engagement on Instagram’s platform. Instagram’s algorithm likes to see reposts, because it demonstrates a more connected network.

Every time someone posts about you, you get a boost of engagement juice. And every time you repost a follower’s post, you get another boost. The more people are talking about you and the more you engage with followers, the more Instagram will reward you for your involvement on the platform. This bump in engagement can help you have a wider reach, appear higher on Insta feeds, and reach more potential customers.

Bottom line: UGC is influential and well-received. There’s no better way to promote your brand than by promoting the people who love your brand.

How do you use UGC?

UGC shows massive results. But how do you get it ad use it? How can you encourage people to create their own content, and then how do you leverage that content in your own strategy?

1. Check your tags.

If someone posts a picture of you on their Instagram feed or Story, they’ll likely tag your brand. So, be sure to keep an eye on the “heart” section of your business Instagram to see who could be talking about and tagging your brand. If you see a tag, repost!

2. Create a hashtag.

#Starbucks is one of the most popular tags on Instagram. They’ve seen major success launching new products just by word of mouth on social media.

Having a branded hashtag is a great way to find all of your UGC in one spot. You simply search for your hashtag, and all of the recent posts with that hashtag will come up.

If you’re looking to gain more UGC, we recommend creating a hashtag through-line to keep all of your content in one “spot.’ It helps ensure nothing slips through the cracks, and your users know how best to engage with your business. So, all of your own Instagram posts might have the #brandlife, and your customers can also use #brandlife when posting about your business.

3. Repost and give credit.

If and when someone creates content, you want to be there to receive it, thank them, and repost it. If you don’t engage with UGC, people will stop sharing your brand—and you’ll be missing out on all of the incredible benefits mentioned above.

Remember to not only repost but to also give credit to the original poster. This makes them feel appreciated, which will make them like your brand even more. It also shows others that you’re loyal to your loyal customers.

4. Be fast.

Instagram and Facebook Stories are becoming more popular, especially when talking about brands. Consumers may not want to dedicate an entire “feed post” to you, but they’ll show a Story using your product.

But Stories only last 24 hours. So you need to be on top of the UGC bandwagon every day to check for tags, geotags, and hashtags. You want to repost fast before the Story (and your user content) goes away.

UGC is a great way to fill up your own Stories without creating a lot of fresh content.

5. Ask for UGC.

Unless you’re a huge brand like Starbucks or Nike, you probably won’t get an influx of UGC… unless you ask for it. Customers who love your brand will be happy to talk about you, especially if your brand reflects a lifestyle they identify with. Yogis will tag your yoga mats to show the gear they use. Pet owners will even talk up your flea and tick repellant if they feel you’re doing a good job.

All you have to do is ask (and sometimes incentivize).

6. Host a contest.

Still not getting UGC? A lot of businesses see success by hosting a contest or giveaway. Tell customers that if they create content and tag your hashtag, they’ll be entered to win a prize or they’ll get DMed (direct messaged) a discount code.

At first, you might have to incentivize to get users to create their own content. But it has a snowball effect. The more people share about you and the more you repost it, the wider your reach and effect—and you’ll start to see even more UGC come rushing in.

Create and repost

There are two rules to a successful social media campaign:

1. Create awesome content.

2. Repost user’s content.

Once you have creatively designed visual stories on your page, more and more customers will be eager to share and create their own content about you!

The post Instagram Reposting: How To Get And Share User-Generated Content appeared first on True Film Production.

6 Seconds Or Less: Micro Ads With Big Views

It’s been said that humans have a six second attention span (less than that of a goldfish!), and ongoing research and developments in advertising seems to be proving that theory true.

Today’s consumers are growing increasingly bored. Grabbing their attention is hard enough, and keeping it for the length of an entire ad seems nearly impossible.

From the dilemma of attention, the 6 second micro ad was born. These micro ads are quickly shaping up to be one of the most effective forms of storytelling that marketing has to offer consumers today.

The history of the “micro” 6-second ad

(Note: YouTube is the epitome of video ad benchmarking. So, we’ll primarily talk about YouTube in this article, but the same principles also apply for Facebook and other social video platforms.)

In recent years, YouTube found that viewers were irked—if not downright angry—at the length of ads that that preceded videos. Viewers go to YouTube to watch a vlog or funny video, and then they get stuck watching a minute or two minutes of an advertisement. In fact, video they want to watch might only be a minute or two, so they could actually be doubling their time watching the video with the ad.

YouTube decided that there needed to be a balance between monetization of videos and forcing customers to sit through long ads. So they implemented the “skip ad” button. After watching an ad for 5 or 6 seconds, the user can click “skip” to fast forward through the ad and begin watching their video.

YouTube and their paid advertisers quickly found that the skip ad button meant consumers didn’t feel “forced” into ads… but they also stopped watching the ads altogether. They’d watch the countdown and instantly click “skip” when possible.

“There must be another way!” a YouTube executive exclaimed. (We don’t know that anyone actually said that, but it’s a good guess.)

So YouTube decided to offer 6 second “bumper” ads as an in-between option. These ads are not skippable, but they’re short enough not to be intrusive.

Interestingly, these ads are actually showing higher engagement, higher watch rates, and higher conversion than longer ads (with or without skipping).

And so, the 6-second video ad was born.

(Keep in mind this only applies to video ads that come before or during another video. The same rules don’t necessarily apply to standalone videos.)

Why do 6-second ads work?

Attention

Viewers find long ads boring and obtrusive (if the visual storytelling isn’t there). People are willing to watch Super Bowl ads because they’re top-notch stories. The rest of the time, though, if you’re not telling a great story, viewers just don’t want to watch. That’s why, when given the opportunity, they’ll always click “skip ad” unless it’s a super fascinating video that’s caught their attention.

Shorter videos mean you only have to work to keep their attention for a shorter period of time.

In theory, even the longest videos should hook the audience in the first five or six seconds, though. You want to hook the viewer and grab their attention right away regardless of the length of the video. But the 6-second micro ad is different, because the medium itself is catchy and attention-grabbing.

Viewing

The longer the ad, the lower the possibility that the viewer will watch the entire thing. Even if the advertisement is super interesting, it can be a challenge to keep your viewer’s attention—especially if they are waiting for another video they’ve been wanting to watch.

If the ad is only 6 seconds, not only do they not have the option to “skip,” but they also won’t want to. By the time it would take to click the skip button, the entire ad is over. This kind of fast and furious advertising means they’re more likely to watch the whole ad and see your whole message.

Engagement

Viewing the whole ad doesn’t necessarily lend to engagement, but, the short style does. It’s only six seconds out of their lives. Because it’s short, they don’t feel that immediate sense of “dread” of a long ad that they’re looking to skip. That means they’re more open and receptive to the video ad, and this receptivity allows for greater engagement.

Also, micro second ads force the creator to get the message across in just 6 seconds. This generally requires craftiness that viewers find engaging.

Innovation

People like short ads. They know it’s hard to tell a story in six seconds. So brands that can tell a story well get extra brownie points for creativity and innovation.

Short, well-crafted videos seem to be the highest praised in the world of ad viewing.

Recall

Interestingly, research also suggests that 6-second bumper ads tend to boost ad recall—sometimes as much as 30%. That’s probably thanks to a mixture of the above results: viewers are more likely to watch, to engage, and to think highly of the ad (and thus think highly of the associated brand).

If you want people to notice you, like you, and remember you, 6-second ads might just be your ticket.

How do you create a 6-second ad?

The trouble with 6-second ads is that you only have 6 seconds to get your point across. You need to be concise and succinct with your messaging. You need to fit your entire marketing vision into a short time period. You have to get viewers engaged in your brand and product in less than half the time of an elevator pitch.

You have to tell an entire story in six seconds. Not only does the story have to be good, but the viewer also has to feel something so strongly enough that they want to take some sort of action—and the video also has to convey what action it is they should take.

There are a lot of little details that need to work together to make such a short video ad successful.

So how do you do it?

It just takes a little bit of creativity and imagination… along with a whole lot of brainstorming and an awesome team of visual storytellers.

The post 6 Seconds Or Less: Micro Ads With Big Views appeared first on True Film Production.

Is It Time To Start Shooting Vertically?

For better or worse, people love to scroll. Our world has gone mobile, and social networks are dominating the business world. And when most users are on their phones, they’re holding the phone vertically. 

That’s why vertical video has become so crucial in the marketing world. With life and business increasingly moving towards the mobile and social media sphere, vertical videos are becoming the norm. 

Today, we’re going to take a look at the benefits of vertical video and how you can start implementing it in your video strategy for optimal benefit. 

What is vertical video? 

Vertical or portrait-mode video refers to videos that are taller than they are wide. Vertical videos are able to fit the entire screen on a mobile device without having to flip the phone to watch. The majority of vertical videos measure 9 by 16, so they fill the majority of the screen (without any distractions). Instagram feed vertical posts can sometimes be 4:5, which crops the top and bottom a little bit. 

The alternatives to vertical video are horizontal, which is the traditional form of video, and square, which has become a popular option on some social media platforms (like Instagram).

What are the benefits of vertical video? 

  1. Mobile users want vertical. 

The number of people moving to primary mobile usage is increasing every day, especially for the consumption of content. In 2018, 42.3% of page views were on a mobile device, and the strong majority of social media usage is on mobile. It’s no secret that more and more people are moving to mobile and tablets, especially as these offer more usability and applications. 

Mobile users are demanding vertical. We get lazy on our phones, and we don’t want to turn our phone to watch a horizontal video. We want to be able to see a video while we’re scrolling, and it should be in the format that we’re looking at. 

Not a lot of videos are vertical just yet. So, when your videos are vertical, it stands out to your customers. They associate your brand with innovation and technological knowledge—and they associate you as someone who meets their needs in a detailed way. 

  1. Vertical has become the norm for social platforms. 

Most social media platforms host vertical videos better than they do horizontal. While Snapchat was the first in the vertical revolution, other social platforms are innately vertical as well. Platforms like Facebook, Twitter, and Instagram all utilize vertical content, especially on their mobile apps. 

Vertical video is especially central to IGTV on Instagram. You can post content up to 60 minutes long, but it has to be vertical content. With IGTV growing to one of the most popular platforms for video sharing, we anticipate vertical video will rise in tandem. Learn more about how to create marketing videos for IGTV here

This has been further substantiated by large brands employing and implementing vertical video on their social media. When social platforms and “influencer brands” both start pushing vertical video, it’s especially time to sit up and take notice. 

  1. Vertical performs better. 

But you don’t want to do something just because “everyone’s doing it.” You want to look at the facts. In this case, the facts are corroborating the trend. Vertical video is dominating. 

Facebook reported that vertical videos increase user engagement drastically, especially for those videos that have sound. Tell a story in a vertical format and your video will be unstoppable

Wibbitz also reported that their vertical videos attract 4x more engagement than square videos on Facebook and 2.5x more on Twitter. 

A Buffer study also found that vertical video drives traffic, encourages action, and generates engagement on Facebook and Instagram. 

Why is engagement so much higher with vertical video? 

One of the biggest benefits of vertical video is a major uptick in engagement. There’s a good reason for that. When a video is vertical on a mobile device, it takes up the entire screen. So your video is grabbing their full attention on their phone. They’re not looking anywhere else, clicking away, reading other ads, or playing games. They’re watching your video and your video alone. 

Not only are you the only thing on their screen, but the users also have a better “feeling” about brands who use vertical video. In fact, 65% of consumers consider brands using vertical as “more innovative” than those that only use horizontal.

So if you want a great brand reputation and improved video engagement, vertical video might be a good next step. 

How do you shoot vertical video? 

There are three main ways to shoot vertical video. 

The first, and the easiest, method of shooting is with a cell phone. Hold the phone vertically, point, and shoot. This works well for quick videos you want to post on social media, like behind-the-scenes Instagram stories. However, this tends to have a less professional feel and can actually lose customers if you post it anywhere off of social media. 

The second way is to shoot a horizontal shot with your camera, and then crop it so it ends up vertical in post-production. The concern with this is that you lose 2/3 of the quality of your film when you cut it. 

The third, and arguably the most effective, way to shoot is to actually hold your camera vertically and then rotate the shots in post-production. This is usually the most preferred option because you get full quality of your camera, and you also have more control over what will be in each shot. This allows you to take the shot as it will look in your video, so you get a cleaner and more professional final product. 

When is horizontal video preferred? 

Vertical video is quickly taking over, but it’s not the only type of video you’ll want to have in your strategy. Horizontal videos still reign supreme in many ways, because our eyes naturally have a horizontal alignment. (That’s why movies and television have a horizontal alignment.) 

In general, we still recommend using horizontal video if you’re posting on YouTube or your website. Horizontal videos should be for more evergreen content, while vertical videos can be more transient or “quick” pieces of content on social media. 

(Note: Most YouTube videos should be horizontal. Most users still watch YouTube primarily on desktop, and mobile users still have the expectation that they’ll turn their phone when the YouTube app is open.)  

Try vertical. 

If the future of tech is mobile, then the future of video is vertical. 

Even if your horizontal video is showing incredible results, it doesn’t hurt to try out a vertical video or two, especially if you’re looking to increase engagement.  

Thankfully, starting with vertical video doesn’t have to be hard. You can start shooting with your phone right now even! 

Better yet, you can outsource your video creation—horizontal and vertical—to True Film Production. Our team is experienced at strategizing the pairing of vertical and horizontal videos for optimal effect of your marketing campaigns. 

Request a quote for your videos to get started. Let us bring professional storytelling to your business, your marketing, and your audience. 

The post Is It Time To Start Shooting Vertically? appeared first on True Film Production.

VR Is The Future. But For Your Brand? Maybe Not

Virtual reality has quickly become a common household accessory, and a lot of brands and social platforms are getting in on the action. But is VR the right marketing move for your business? Maybe… or maybe not.

In this article, we’re going to take a look at all of the awesome uses of virtual reality in marketing—and whether or not VR could be the right strategic move for your brand in particular.


What is virtual reality?

Virtual reality (VR) is when a user enters a new experience or world through digital content. This can be something “small” like a virtual tour of a house or hotel, or it can be fully immersive where they’re completely brought into another world with the use of 360-degree technology.

In this article, we use the terms virtual reality and augmented reality interchangeably, although they’re slightly different. Virtual reality is when the user is inside the experience, like they’ve put on a headset and transported to a new land.

Augmented reality is when you place content into the “real world,” like the popular Pokemon Go example. In the case of AR, people use their devices to integrate content into their everyday lives. AR is actually more popular for content marketing, but VR is quickly ramping up as headsets become more commonplace.

What is VR video?

Virtual reality video is a specific type of VR marketing strategy that a lot of bigger brands have started to implement. Companies are utilizing VR video to interact with and engage their audience in novel ways. You create a video with 360-degree tech that allows users to feel like they’re physically in that world by putting on a headset or other VR device.

VR video has become a tool for both physical storefronts and online businesses. Storefronts are using in-house VR experiences to bring in foot traffic and create a unique experience. Online businesses are providing VR video options so customers can feel like they are in the store, touching and holding and trying on the products.

Is VR video worth implementing in your business? That’s the question we’ll look into below.

Virtual Reality Video


What are the pros of virtual reality video?

1. Big players are adopting VR video.

Big brands and social platforms are investing in the virtual reality space. Facebook has already rolled out Oculus Go, which even includes Oculus “Rooms” where you can virtually hang out with your friends. Apple uses AR with their animoji feature. Zillow allows you to take 3D tours of homes that are listed for sale.

When big players, especially social media platforms, start adopting something, it’s time for brands to take note in turn. These organizations usually don’t do anything without a purpose, so their research is telling them that VR is a strategic business move.

As it becomes more commonplace on social media as well, it will start to be more accessible as a marketing platform in tandem. That means more watchers will have access to consuming VR, and more brands will have a place to put this VR content.

2. VR is an innovative medium.

If you want to really “wow” your audience, VR is the way to do it. There’s no other marketing medium out there that’s quite as interactive and engaging as VR or AR.

And since most businesses aren’t using VR video, the ones that do use it stand out.

For example, NASCAR debuted a live VR, 360-degree video for their fans to watch championship races. The VR puts them inside the pre-race events, offering unprecedented access to behind-the-scenes looks on race days. If fans can’t make it to the race, they can still get “in” on the action—so NASCAR can ensure they’re remaining top of mind with their fans.

Because VR is so interactive, it’s showing a high rate of engagement and immersion that tends to lead to better recall and enhanced conversion rates. We’re excited to see what VR will continue to do for advertising metrics as implementation becomes more widespread.

3. It’s becoming easier for consumers to participate in VR.

Virtual reality used to be solely headset-based. If someone didn’t own the applicable headset and apps, they couldn’t see the VR content. But now with advancements in VR and AR, consumer interaction can extend past just headsets.

Both virtual and augmented reality are now allowing consumers to participate without a headset simply by using their mobile devices or computers. What was once the biggest barrier to entry—technology—has become as commonplace and accessible as the mobile device you hold in your hands.

Regardless, headsets are still a big part of virtual reality content consumption. Statista experts anticipate there will be more than 82 million active headset units by the end of 2020, and that’s just the beginning. That means brands will have the option to use mobile-based AR and/or headset-based VR to reach consumers in new and exciting ways.

Overall, it seems that there is an appetite for VR—from both consumers and brands alike.

(An appetite in the public doesn’t mean it’s right for your brand, though. You want to make sure there’s an appetite in your target audience specifically, which we’ll discuss in depth below.)

Virtual Reality


What are the cons of virtual reality?

The future of virtual reality is pretty much unknown. It’s still a risk to move to a VR video strategy… and it’s not an inexpensive risk, either.

Ultimately, the future of virtual reality depends on its adoption by the masses and how easily available the tech will be moving forward. As it currently stands, access to VR is low for most of your target audience because of the high price of headsets.

In addition, simply convincing people to get involved isn’t always the easiest. VR already needs to be a part of daily life in order for it to be an effective marketing strategy. Social media marketing wouldn’t work if social media didn’t first establish itself as a “must” in our everyday lifestyles. Even TV ads wouldn’t exist without television itself being so prevalent. In like, VR has to make it into the commonplace lifestyle in order for it to show efficacy with marketing.

Highlights of concerns with VR include:

  • High costs of tech to create VR video
  • Convincing audiences to put on a headset or get involved
  • Uncertain future and longevity
  • Uncertain (un-analyzed) return on investment

We’re noticing that a lot of early adopters of VR video are simply doing it to claim the status of “early adopter” in case VR hits it large. However, we’re not seeing a major return on investment in terms of ad spend or consumer loyalty as of yet.

That doesn’t necessarily mean the investment is bad… It’s just uncertain at this point.

How are people using VR videos in marketing?

VR video has become a hot marketing tool in a variety of industries. We’ll take a look at the five most popular uses for marketing virtual reality videos.

1. Events

A lot of brands are using VR video to give online fans a chance to go behind-the-scenes or be a part of the experience with some sort of event. This could be anything from the NASCAR race mentioned above to backstage at a brand’s fashion show to even letting “online attendees” walk through vendors at an international conference.

VR video is most effective if you want to engage fans who can’t be physically present at an event and/or you want to enhance the experience of participants at the event itself.

2. Tourism

A lot of travel businesses are using VR as a way to entice visitors to use their service or travel to their destinations. For example, you can take a tour through an Austrian museum or visit a beach in Australia. (See more examples here.)

Some companies will even let you go through an “experience” with your headset with the hopes you’ll be so entranced, you’ll have to book a ticket there. For example, The Wildlife Trust of South and West Wales has been marketing Wales as an eco-tourist destination with 360-degree experiences diving with a dolphin or flying with a kingfisher. It’s hard not to fall in love with a place (and want to visit0 when you’ve “experienced” it firsthand.

3. Real estate

360-degree videos are becoming a popular use of VR, especially since there are a lot of online platforms that make it easy to use without a headset. 360-degree cameras can map out entire homes, so you can actually “stand” in a room and look all around—from the comfort of your home. There are no “hidden” spots that you worry about when looking at flat, 2D images of a home. You can feel and experience it as though you were at an open house in person!

Zillow is working to further roll out their 3D home virtual tours, so consumers will be able to “walk through” Zillow listings right from the comfort of their own homes.

4. Home décor/improvement

Home improvement companies like Ikea and Lowe’s are using VR systems to help consumers envision their dream rooms with potential furniture or design pieces. Many of these AR systems let you hold up your phone in the room you’re designing, and you can place furniture and elements throughout the room—and they’ll actually stay in place as you move around. Lowe’s Holoroom actually lets you create your dream room in-store, so you can feel confident about your design choices during a renovation.

5. Retail

A lot of retail stores are using VR to either entice people into the stores for a unique experience and/or allow online customers to get the feel of a store as though they were shopping in person.

This includes everything from virtual dressing rooms to in-store experiences and events, like Barney’s New York spring fashion show. We expect that you’ll see a lot more augmented reality hitting storefronts, especially those in major cities looking to attract foot traffic.

VR Video


Should your brand use VR video?

Using VR video is a novel and unique way to engage with your audience. Not a lot of businesses are using VR video, so that would put your VR video (and your brand’s marketing strategy) at a competitive advantage.

However, there’s a lot that goes into VR video. Not only does your business need access to 360-degree cameras and VR editing equipment, but your consumers also need to have the applicable technology (like headsets) to engage with that content.

Whether or not you should use VR video comes down to a few questions:

  1. How invested and involved is your audience in VR? Have they already adopted it on their own? Would your brand have to convince them to use VR (in addition to convincing them of your brand itself)?
  2. How will you use VR video? Will it be usable on any device, or do your consumers need headsets and specific equipment?
  3. What will the benefit of VR video be for your brand specifically? What can/will VR provide to your audience that you can’t do through other channels?
  4. Are you willing to take the risk to invest in VR video if your audience isn’t outwardly asking for it?
  5. How much risk are you willing to accept to be on the cutting edge of your industry?

So…

Should or shouldn’t you?

Virtual reality is inevitably the future. We anticipate that more and more businesses will adopt VR into their marketing and sales campaigns, especially as it becomes a more commonplace aspect of everyday lifestyles.

Right now, though, the world of VR video marketing is still somewhat up in the air. It can work really well in specific instances, like showing off a home listing in 3D or letting consumers “try on” your clothes at home.

But, for most businesses, virtual reality might not be a viable option right now. And that’s okay

Even if VR video doesn’t seem like the right choice for you today, it’s important to keep it in mind as it continues to grow on social media platforms. If there’s a major uptick in usage, it might be worth considering.

If you think VR video might be right for you, we have some good news for you. You don’t need to invest in all of the expensive equipment and skills trainings. True Film Production is constantly experimenting with visual storytelling opportunities including 3D videos, live streaming, animation, and more.

Contact True Film Production right now to start strategizing your brand’s marketing plan. We’re excited to begin telling your story with you!

The post VR Is The Future. But For Your Brand? Maybe Not appeared first on True Film Production.

Customer Testimonial Video: Convert LEADS into CUSTOMERS

Customer testimonial videos utilize your existing customers to close new leads. But how can you ensure your testimonial video ACTUALLY converts?! Check out our A-Z breakdown of the STRATEGY behind successful customer testimonials.

The post Customer Testimonial Video: Convert LEADS into CUSTOMERS appeared first on True Film Production.

How Do You Create Content That Tackles Multiple Industries?

Complex organizations often require complex advertising and video content campaigns… but it’s our goal to simplify and streamline. Whether you’re promoting one product or 100 products, you want all aspects of your content to remain fluid and branded.

So how can you create a video series that tackles multiple industries or products, while remaining true to the sphere and mission of your brand?

1. Acknowledge the brand value proposition.

You likely already have a defined brand mission and statement. You may even already have a strategy on how to leverage that branding in your video content.

So you always want to start with the same question: “What would our brand say about this topic?” You want to consider first and foremost the value proposition of your overall company and what it means to your audience.

Recommended Read: Are You Creating Content With Your Mission In Mind?

Let’s consider a department store as an example. A department store sells multiple products and designers. But the overall department store itself has a brand that it wants to stick true to. Maybe the store has an environmental mission, so all of the clothes they stock are eco-friendly. Or maybe the store focuses on high-end luxury, so they wouldn’t stock bargain goods.

This then translates to content as well. The brand that determines how you develop your products and services should also be the value proposition you use to create every single one of your videos. The eco-friendly department store might use videos that promote their environmental mission, while the luxury store might create more dream-based content, for example.

Action: Create a one or two sentence value proposition that describes your brand and audience. This will direct every part of content in your video series.

2. Outline your style.

Once you have a feel of the value all of your videos need to provide, you can delve into the details about how to deliver that value. Consider the tone, style, and feel of your video series.

Every video might have different “topics of discussion,” but they should all feel like they’re coming from the same place. This includes everything from lighting and camera movement to graphics and accompanying music.

Action: Define a “style guide” for your content to maintain a sense of branding and unity. Learn how to create video brand guidelines here.

3. Segment based on pain points.

What pain points are you addressing in each area of your business? Each video should tackle a single point or topic that is relevant to that specific vertical.

Let’s consider the luxury department store. They want to solve the pain point that women want to buy designer purses that are also practical. That might be one video. A second video might address how men want watches that are stylish but also count their steps. A third video could discuss the handmade quality of the store’s clothing.

Each video addresses a singular pain point that the audience wants to learn more about. Together, though, it paints an overall picture of the brand. When created in the same “style,” you’ll create a series that’s unified by diverse.

Action: Brainstorm all of your audience’s pain points. Connect these varied points together under an umbrella theme or topic.

4. See the forest.

Ultimately, it comes down to pre-planning. You want to see the connected end-result before you start putting out videos and content. You want to figure out how each piece of the puzzle fits together to create the entire picture.

Your video series is like a book: each video is a chapter that comes together to tell the story of your brand.

True Film Production has proven that storytelling videos are the most effective way for brands to connect with their audience (both customers and employees). If you create a video series that tells a story, you’re guaranteed to see success.

Want to learn about how we create video series that tell a story? Contact us here to learn more!

Action: Connect each vertical under the “story” of your brand by working with the visual storytellers at True Film Production.

The post How Do You Create Content That Tackles Multiple Industries? appeared first on True Film Production.